Amazon Sellers Gain Sales Using Free Traffic Tool

Amazon Sellers Gain Sales Using Free Traffic Tool

This article introduces the definition, advantages, display locations, application requirements, and application steps of Amazon's free traffic generation tool, Newer Model (new version association). By associating older products with new products, sellers can effectively increase new product exposure, reduce advertising costs, and improve sales. The article details how to apply for Newer Model and provides application notes to help sellers fully utilize this free traffic generation tool. It emphasizes the benefits of cross-selling and upselling using this feature on Amazon product detail pages to drive organic traffic and conversions for newly launched items.

02/04/2026 Logistics Encyclopedia
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Amazon Sellers Turn to Offplatform Tactics for Growth

Amazon Sellers Turn to Offplatform Tactics for Growth

With rising on-Amazon traffic costs, this article emphasizes the importance of integrating on- and off-Amazon strategies. By analyzing suitable scenarios for off-Amazon traffic generation, key influencing factors, and subsequent operational strategies, it provides sellers with effective ways to stand out in a competitive market. Combining on- and off-Amazon approaches is crucial for achieving sustainable growth in Amazon operations. It highlights the need to diversify traffic sources and leverage external channels to drive sales and improve overall performance on the platform.

01/06/2026 Logistics Industry Insights
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Amazons Noreturn Refund Policy Sparks Seller Concerns

Amazons Noreturn Refund Policy Sparks Seller Concerns

Amazon introduces new rules for managing negative reviews, allowing brand owners to contact buyers who left negative reviews and offer "refund without return." This aims to enhance brand loyalty but carries the risk of abuse. Sellers need to actively monitor reviews, develop communication strategies, utilize refunds reasonably, and fundamentally improve product quality and service levels. This new policy encourages proactive engagement and emphasizes the importance of addressing customer concerns to mitigate the impact of negative feedback.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Urged to Manage Presales to Avoid Early Launches

Amazon Sellers Urged to Manage Presales to Avoid Early Launches

This article details how Amazon sellers can prevent listings from automatically going live before new products are in stock. It emphasizes the importance of pre-sale time settings and provides specific operational guidelines for checking key dates, handling existing situations, and differentiating between self-fulfillment and FBA models. The aim is to help sellers mitigate risks and ensure a smooth launch of new products by preventing premature sales and potential order fulfillment issues before inventory arrives at Amazon's warehouses.

01/06/2026 Logistics Encyclopedia
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Amazon Tightens Listing Rules Ahead of Holiday Season

Amazon Tightens Listing Rules Ahead of Holiday Season

Amazon will enforce new listing regulations starting December, requiring mandatory attributes like color, size, description, and category for specific product categories. Sellers need to self-check and improve listing information, optimize product titles, keywords, and images, and develop competitive pricing strategies to comply with the new rules, enhance customer experience, and prepare for the peak season challenges. Prioritizing listing optimization is crucial for maintaining visibility and sales performance amidst these changes and maximizing opportunities during the holiday season.

01/06/2026 Logistics Industry Insights
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Amazon Adjusts Return Policy to Balance Costs Customer Satisfaction

Amazon Adjusts Return Policy to Balance Costs Customer Satisfaction

Amazon is upgrading its seller return tools, helping merchants balance cost control and user experience through refined Returnless Resolutions and a new return dashboard. The key impacts of this upgrade are refined operations, data-driven decision-making, and improved user experience. This signals a future trend of intelligent and automated return management. The new tools aim to streamline the return process, providing sellers with more control and insights to optimize their return strategies and enhance customer satisfaction.

01/08/2026 Logistics
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Amazon Tests Shortform Video inspire to Boost Ecommerce Sales

Amazon Tests Shortform Video inspire to Boost Ecommerce Sales

Amazon APP launched Inspire, a short video feature similar to TikTok, aiming to enhance user shopping experience and purchase conversion rates. This feature will provide a content publishing platform for influencers, brand merchants, and affiliate users. For sellers, it's crucial to start planning early, improve content quality, and optimize strategies based on data to seize the new traffic opportunities. Early adoption and strategic content creation are key to leveraging this new feature for increased visibility and sales.

12/31/2025 Logistics Industry Insights
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Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10's Adtomic platform has launched new "Keyword Details" and "Search Term Details" pages, aiming to provide Amazon sellers with more refined PPC advertising management tools. By deeply analyzing the performance of search terms and keywords, sellers can more effectively optimize their advertising campaigns and improve their return on advertising spend. This allows for data-driven decisions in PPC management, leading to better targeting and increased profitability. The new features offer granular insights into campaign performance.

12/30/2025 Logistics Industry Insights
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Amazon Ends FBA Inventory Commingling for Sellers

Amazon Ends FBA Inventory Commingling for Sellers

Amazon FBA will end commingled inventory and transition to independent inventory management, aiming to combat counterfeiting and enhance brand seller advantages. The new rules will increase the cost and operational risks for counterfeiters, prompting sellers to shift towards precise operations, including product development, brand building, and inventory optimization. Cross-border e-commerce ERP systems can help sellers achieve multi-channel fulfillment, intelligent inventory planning, and financial transparency, seizing the growth opportunities brought about by the new regulations.

01/15/2026 Logistics Industry Insights
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