Amazon Brand Metrics Drive Ecommerce Sales Growth

Amazon Brand Metrics Drive Ecommerce Sales Growth

This article delves into the application of Amazon Brand Metrics (Beta) for refined operations during peak seasons in cross-border e-commerce. By analyzing consumer behavior data across three stages – awareness, purchase intent, and purchase – sellers can develop more precise marketing strategies to improve conversion and repurchase rates. The article emphasizes the importance of leveraging Brand Metrics to optimize product detail pages, advertising campaigns, and brand stores, helping sellers stand out in a competitive market. Using these metrics effectively can lead to increased visibility and sales.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

The 'porter' model of cross-border e-commerce is facing challenges on platforms like Amazon, exposing issues such as logistics tracking, review risks, and quality concerns. Branding has become a necessity. Small sellers should prioritize profit, focus on specific product categories, and steadily build brand influence. Experts point out that the future of cross-border e-commerce will place greater emphasis on product quality, brand value, and user experience. A gradual and sustainable approach to branding is key for long-term success in the competitive landscape.

12/29/2025 Logistics Industry Insights
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Ecommerce Brands Explore Growth Strategies Beyond Amazon

Ecommerce Brands Explore Growth Strategies Beyond Amazon

This article addresses the challenges faced by cross-border e-commerce practitioners in product selection, operational bottlenecks, and career development within Amazon and independent website operations. It proposes practical solutions, emphasizing the importance of breaking free from resource dependence, expanding diversified promotion channels, and continuous learning and growth. The aim is to help practitioners build core competitiveness and stand out in the fierce market competition. It provides insights on how to effectively navigate the complexities of cross-border e-commerce and achieve sustainable success.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
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Amazon Eases Rules for Thirdparty Sellers Amid Market Changes

Amazon Eases Rules for Thirdparty Sellers Amid Market Changes

Amazon has adjusted its FBA policy, allowing Prime sellers to freely choose their fulfillment methods, no longer mandating FBA usage. This move aims to eliminate monopolies and provide more opportunities for self-fulfillment sellers, but it also presents challenges. Sellers need to pay attention to market changes, optimize products, logistics, and services, and diversify platform strategies to stand out in the competition. This policy shift requires sellers to be agile and adapt to the evolving e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Organic Traffic for Lowcost Goods

Amazon Sellers Boost Organic Traffic for Lowcost Goods

This article focuses on operating low Average Order Value (AOV) products on Amazon. It explains how to achieve the conversion from paid traffic to organic traffic by optimizing product quality and refining advertising campaigns. Furthermore, it provides individual sellers with a cost-effective and efficient product selection strategy to help them stand out in a highly competitive market. The strategies aim to empower sellers to succeed with low-priced items by maximizing visibility and minimizing acquisition costs.

02/02/2026 Logistics Industry Insights
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Datadriven Strategies Boost Amazon VC Sales for Holidays

Datadriven Strategies Boost Amazon VC Sales for Holidays

This article provides Amazon VC sellers with a data-driven advertising optimization strategy for the peak holiday season. It helps sellers improve advertising efficiency and achieve sales breakthroughs through structured ad grouping, high-medium-low bidding strategies, dayparting, and performance analysis. The core is to use data to guide ad placement and continuous optimization to stand out in a competitive market. By leveraging data insights, sellers can refine their campaigns and maximize ROI during this crucial period.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
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Free Tool Aids Crossborder Ecommerce Sellers in Market Research

Free Tool Aids Crossborder Ecommerce Sellers in Market Research

Aoxea is a free cross-border e-commerce product selection and market research tool. It integrates features such as product review analysis, blue ocean market discovery, and supply chain information integration, helping sellers improve product selection efficiency, optimize product quality, and seize market opportunities. Currently, the tool is completely free to use and is suitable for cross-border sellers and brand owners with Amazon product selection, market analysis, and product iteration needs to try it out.

02/05/2026 Logistics
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Amazon Sellers Cut Costs with Efficient Selffulfillment Returns

Amazon Sellers Cut Costs with Efficient Selffulfillment Returns

This paper focuses on the return management challenges faced by Amazon self-fulfilled sellers. It points out that mastering platform rules, optimizing return processes, and strengthening buyer communication can effectively reduce costs and improve efficiency. The paper emphasizes that sellers should fully utilize Amazon's official return policies and data analysis tools to achieve more efficient and controllable business growth. By understanding and implementing these strategies, sellers can mitigate the financial burden and operational complexities associated with managing returns independently.

01/27/2026 Logistics Encyclopedia
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