Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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US Retailers Stockpile Imports Amid Strike Fears for Holidays

US Retailers Stockpile Imports Amid Strike Fears for Holidays

Unexpectedly high US import volumes are observed amidst the threat of East Coast and Gulf Coast port strikes, reflecting retailers' early stockpiling for the holiday season. Labor negotiations stalemate increases uncertainty, prompting retailers to diversify ports and prepare inventory in advance. Experts suggest that renewed congestion and tariff impacts also contribute to the surge in imports. Retailers are proactively managing uncertainty to ensure a successful holiday sales season. This proactive approach aims to mitigate potential disruptions and maintain a steady flow of goods to meet consumer demand.

01/21/2026 Logistics
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Zhengzhou To Belgrade Air Freight Price Analysis

Zhengzhou To Belgrade Air Freight Price Analysis

This article discusses the air freight rates from Zhengzhou to Belgrade, emphasizing the influence of peak seasons on pricing. It provides specific information about airlines and detailed freight rates. Readers can find the latest information for confirmation and booking, including flight arrangements and explanations of excluded fees.

07/22/2025 Logistics
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Overview Of Air Freight Costs From Nanjing To Tbilisi

Overview Of Air Freight Costs From Nanjing To Tbilisi

This article provides air freight costs and flight information for shipments from Nanjing to Tbilisi, including pricing, flight schedules, and transfer details. Prices may vary due to peak seasons, so it's advisable to confirm with customer service. Additional notes and information on unacceptable recipients are also included.

11/30/-0001 Logistics
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How To Accurately Master Product Inventory And Turnover Days

How To Accurately Master Product Inventory And Turnover Days

This article explores the importance of product inventory and turnover days, along with management strategies, emphasizing the need to focus on inventory during off-peak seasons. Analyzing inventory structure, conducting historical comparisons, and enhancing communication with stores are essential for optimizing inventory management and improving sales performance.

07/23/2025 Logistics
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Amazon Sellers Weigh FBA Vs FBM for Profit Maximization

Amazon Sellers Weigh FBA Vs FBM for Profit Maximization

This article provides an in-depth analysis of the differences between Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) logistics models. It offers a detailed comparison covering definitions, processes, inventory management, logistics, sales ranking, cost structure, customer service, and international orders. The aim is to help sellers choose the most suitable fulfillment method based on their specific circumstances and maximize their profits. By understanding the nuances of each model, sellers can make informed decisions to optimize their e-commerce operations and achieve greater success on the Amazon platform.

11/03/2025 Logistics Encyclopedia
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Amazon Vendor Central Gains Traction in UK Ecommerce Market

Amazon Vendor Central Gains Traction in UK Ecommerce Market

This article provides an in-depth analysis of the current market situation and development prospects of Amazon UK. It focuses on the value and registration methods of Amazon VC accounts. The UK e-commerce market has enormous potential, and VC accounts can bring sellers higher sales authority, stronger brand control, and faster payment cycles. Sellers should seize the opportunity and actively plan their presence in the UK market. The analysis highlights the strategic importance of understanding and leveraging the Amazon VC program for success in the UK e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Five Key Product Strategies

Amazon Sellers Gain Edge with Five Key Product Strategies

This article provides five effective strategies for Amazon sellers to select products, including focusing on price ranges, choosing year-round items, targeting products with fewer reviews, and opting for easy-to-import and lightweight goods. It also emphasizes the importance of sourcing and introduces the advantages of FBA services. Finally, it recommends using the Zonbase tool to assist in product selection, helping sellers succeed on Amazon. This comprehensive approach aims to guide sellers through the product selection process, optimizing their chances for profitability and growth within the Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Advised to Set Up Activity Alerts for Security

Amazon Sellers Advised to Set Up Activity Alerts for Security

This article details how Amazon sellers can leverage alert tools to set up account activity notifications, including connecting MWS tokens, selecting alert types, and customizing notification preferences. It provides strategies for common alert types such as Buy Box loss and seller count changes. The goal is to help sellers proactively monitor account dynamics and ensure business security. By setting up customized alerts, sellers can quickly respond to potential issues and protect their Amazon business from threats and unexpected changes. This proactive approach is crucial for maintaining a healthy and profitable Amazon presence.

01/06/2026 Logistics Industry Insights
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