Amazon Launches Tool to Measure Seller Marketing Impact

Amazon Launches Tool to Measure Seller Marketing Impact

Amazon's 'Brand Metrics (Beta)' feature empowers sellers to accurately measure brand marketing effectiveness. By quantifying consumer interactions across awareness, consideration, and purchase stages, it addresses key challenges in marketing performance evaluation, competitor analysis, and optimization direction. Sellers can leverage this data to refine advertising strategies, enhance brand loyalty, and stand out during peak seasons. This feature provides insights into how customers perceive your brand and helps optimize marketing efforts for better results on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Amazon Ads Strategies for Lowcost Latenight Traffic

Amazon Ads Strategies for Lowcost Latenight Traffic

This article delves into Amazon's advertising bidding mechanism, revealing the cost-effective advantages of late-night traffic. By lowering bids, adjusting ad placement percentages, and employing cascading bids, sellers can avoid peak traffic periods and effectively utilize late-night traffic. This helps reduce advertising costs, improve ACOS, and maximize profits. The article emphasizes that advertising optimization is an ongoing process requiring continuous testing and adjustments to achieve optimal performance and efficiency within the Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Holiday Shipping Delays Amid Warehouse Congestion

Amazon Sellers Face Holiday Shipping Delays Amid Warehouse Congestion

Amazon warehouses are temporarily suspending receiving during peak times due to overload, posing challenges like warehouse congestion and stockouts for sellers. This article analyzes the causes of this situation and proposes strategies such as preparing inventory in advance, utilizing overseas warehouses, and communicating with customer service to help sellers mitigate the crisis and ensure smooth store operations. These proactive measures can help sellers navigate the challenges and maintain a consistent supply chain.

12/30/2025 Logistics
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Key Strategies for Optimizing Heavy Cargo Air Freight

Key Strategies for Optimizing Heavy Cargo Air Freight

Priority for loading heavy cargo in international air freight is determined by pallet position load capacity, aircraft characteristics, and cargo density, not solely by weight. Understanding weight distribution principles helps shippers avoid delays and improve loading rights during peak season. The core standard is cargo density, supplemented by destination concentration and aircraft compatibility. Balancing safety and efficiency requires adhering to principles of even weight distribution, centered gravity, and aircraft suitability. Optimizing cargo information, selecting standard packaging, and signing priority agreements can enhance loading priority.

11/03/2025 Logistics Encyclopedia
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Ocean Freight Costs Driven by Supply Demand and Seasonality

Ocean Freight Costs Driven by Supply Demand and Seasonality

Trade lane cost variations are influenced by supply and demand, General Rate Increases (GRIs), and seasonality. High-demand lanes tend to have lower freight rates, while GRI implementation increases them. Peak Season Surcharges (PSS), Chinese New Year, and port congestion also contribute to freight rate fluctuations. Businesses should leverage data analytics to optimize transportation strategies and reduce logistics costs. Understanding these factors allows for better cost management and improved supply chain efficiency. Proactive planning and data-driven decisions are crucial for navigating the complexities of international trade.

11/03/2025 Logistics Encyclopedia
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Rising Shipping Costs Squeeze Crossborder Ecommerce Profits

Rising Shipping Costs Squeeze Crossborder Ecommerce Profits

The peak season for cross-border e-commerce is approaching, with freight rates soaring across the board, reaching $2000 for the US West Coast. Shipping companies are announcing price adjustments, and reduced capacity is exacerbating the situation. Cross-border sellers face increased cost pressure and need to plan inventory in advance, optimize supply chains, increase product premiums, adjust pricing strategies, expand sales channels, and strengthen cost control to meet the challenges and maintain profits. Early preparation and strategic adjustments are crucial for navigating the rising costs.

01/04/2026 Logistics
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Etsy Sellers Adapt Shipping for Lunar New Year Demand

Etsy Sellers Adapt Shipping for Lunar New Year Demand

Etsy sellers face shipping challenges during the Chinese New Year. This article provides two solutions: delaying shipment and setting up vacation mode. It analyzes the advantages and disadvantages of each option and offers operational suggestions for the Spring Festival period. This helps sellers make the best decisions to ensure smooth store operations and maintain customer satisfaction during this peak season where order fulfillment might be impacted due to factory and logistics closures. Consider these strategies to minimize disruption and keep your Etsy shop running effectively.

01/06/2026 Logistics
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Ocean Freight Rates Drop Easing Costs for Ecommerce Sellers

Ocean Freight Rates Drop Easing Costs for Ecommerce Sellers

Ocean freight rates have plummeted, with the West Coast US route hitting a two-year low, down by as much as 80%. Decreased demand from Europe and the US is the primary driver, presenting both opportunities and challenges for cross-border e-commerce sellers. Preparing for the peak season by capitalizing on favorable ocean freight conditions is crucial. However, sellers should be wary of the impact of the Inflation Reduction Act and flexibly adjust their business strategies to stand out in the fierce competition.

01/06/2026 Logistics Industry Insights
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Ecommerce Firms Embrace Logistics Subscriptions Multicarrier Strategies for 2025

Ecommerce Firms Embrace Logistics Subscriptions Multicarrier Strategies for 2025

A DHL eCommerce report highlights logistics subscriptions and multi-carrier strategies as crucial for e-commerce businesses to succeed in the 2025 peak season. Logistics subscriptions enhance customer loyalty, while multi-carrier partnerships diversify risk and optimize service. Emerging trends like out-of-home delivery are also important. Businesses need to stay ahead of market changes to stand out in the competitive e-commerce landscape. Focusing on these key areas will allow businesses to improve their customer experience and adapt to the changing demands of the market.

01/07/2026 Logistics Industry Insights
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