Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Inspire is a short-form video and photo shopping platform designed to provide users with a new shopping experience through personalized recommendations and convenient interaction. Users can browse short videos and photos to gain shopping inspiration and directly purchase related products on Amazon. Inspire is currently only available on the Amazon mobile app and is in its early stages, but its potential should not be underestimated. It aims to revolutionize how users discover and purchase products by leveraging the engaging nature of short-form content.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Struggle Despite Mastering Platform Hacks

Amazon Sellers Struggle Despite Mastering Platform Hacks

This article delves into the common 'information overload' problem among Amazon sellers, emphasizing that knowledge doesn't equal capability. It highlights the importance of internal skill development, including product selection, competitor analysis, and data tracking. Furthermore, it stresses resource integration and consistent execution as keys to success. Amazon operations are a marathon, requiring long-term accumulation and continuous optimization.

12/30/2025 Logistics Industry Insights
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Amazon Vs Ebay Best Platform for Crossborder Sellers

Amazon Vs Ebay Best Platform for Crossborder Sellers

This article provides an in-depth analysis of the characteristics of Amazon and eBay, two major cross-border e-commerce platforms. It offers a detailed comparison of their platform positioning, user demographics, fee structures, and operational models. The aim is to assist novice sellers in choosing the most suitable platform based on their individual circumstances, enabling them to get started quickly and achieve profitability. Selecting a platform is just the first step; continuous learning and optimization are crucial for long-term success.

01/05/2026 Logistics Industry Insights
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Amazon Vs Ebay Best Platform for Crossborder Ecommerce

Amazon Vs Ebay Best Platform for Crossborder Ecommerce

This paper provides an in-depth comparison of Amazon and eBay, two major cross-border e-commerce platforms, focusing on their competitive landscape, user demographics, sales models, logistics, and fees. The aim is to assist sellers in choosing the most suitable platform to maximize profits. By understanding each platform's characteristics and leveraging their own strengths, sellers can navigate the competitive cross-border e-commerce market effectively. Understanding these key differences is crucial for success and achieving optimal results in the global marketplace.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Seek Refunds for Overcharged Platform Fees

Amazon Sellers Seek Refunds for Overcharged Platform Fees

This article aims to help Amazon sellers recover overcharged fees from the platform. It details common Amazon fee pitfalls, including incorrect commission categories, FBA shipping fees, shipment discrepancies, and abnormal advertising costs. The article provides corresponding solutions and practical experience to help sellers protect their rights and increase store profits. It offers actionable advice on identifying and disputing incorrect charges related to FBA logistics, commission calculations, and advertising campaigns, ultimately empowering sellers to reclaim revenue and optimize their financial performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Japan Adapts Holidays Shenzhen Launches Trade Platform Plugo Secures Funding

Amazon Japan Adapts Holidays Shenzhen Launches Trade Platform Plugo Secures Funding

This article focuses on hot topics for cross-border e-commerce sellers. It analyzes platform updates including Amazon Japan's holiday operations adjustments, Shopee Singapore's new tax regulations, Lazada's logistics rate changes, and AliExpress promotional activities. It also covers domestic news such as the launch of Shenzhen's cross-border trade big data platform and Hebei's export growth. Furthermore, it addresses the global economic situation and capital market trends, providing sellers with comprehensive market insights and valuable references.

01/04/2026 Logistics
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Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Amazon Expands Omnichannel Delivery Options for Sellers

Amazon Expands Omnichannel Delivery Options for Sellers

Amazon has relaunched Amazon Shipping, aiming to provide sellers with omnichannel logistics solutions both on and off the Amazon platform. Covering the continental United States, the service integrates USPS resources, promising fast delivery and transparent pricing. This move not only enhances the attractiveness of the Amazon platform but also has a profound impact on the existing logistics landscape, bringing new opportunities and challenges to sellers. It offers a streamlined shipping experience, potentially reducing costs and improving delivery times for businesses operating across multiple sales channels.

01/16/2026 Logistics
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Amazon Sellers Shift Focus from Results to Compliance

Amazon Sellers Shift Focus from Results to Compliance

Amazon sellers often face account suspensions due to prioritizing sales over platform compliance. This article argues that Amazon values compliant operational practices and customer experience more than just sales figures. It suggests sellers establish comprehensive behavioral guidelines, strengthen process monitoring, encourage compliant innovation, and diversify performance metrics for sustainable growth. Focusing on these aspects helps sellers avoid violations and build a long-term, successful business on the Amazon platform.

01/06/2026 Logistics Industry Insights
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