Amazon Enforces Seller Compliance with New Account Transfer Policy

Amazon Enforces Seller Compliance with New Account Transfer Policy

Amazon Europe launched a new account business transfer policy, allowing sellers to change the legal entity of their accounts and achieve compliant operations. The process involves signing a transfer agreement, account verification, and document submission, aiming to address account risks arising from legal entity changes and provide security for sellers. Compliance is an inevitable trend in cross-border e-commerce, and sellers should actively respond to it. This policy helps sellers maintain operational continuity while adhering to European regulations.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Advised to Prep Inventory for Prime Day

Amazon Sellers Advised to Prep Inventory for Prime Day

Amazon has updated its FBA automated removal policy, aiming to clear out long-term stagnant inventory and make room for Prime Day. Sellers need to pay attention to aged and excess inventory, choosing to return or liquidate it promptly, and check their automated removal settings to avoid losses. This adjustment reflects Amazon's goal of prioritizing logistics efficiency. Sellers should optimize their inventory management and prepare for Prime Day by proactively managing their FBA stock to avoid unnecessary removal fees and ensure sufficient space for fast-selling items.

01/04/2026 Logistics
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Amazon Tightens Fake Review Policy Warns Sellers of Bans

Amazon Tightens Fake Review Policy Warns Sellers of Bans

Amazon is cracking down on fake reviews again, suing Extreme Rebate, potentially triggering a new wave of account suspensions. This article analyzes the dangers of fake reviews and, based on financial reports from publicly listed cross-border e-commerce companies, points out the continued negative impact. It also offers Amazon sellers a new way to break the deadlock: embracing TikTok traffic and achieving performance growth through compliant operations and content marketing.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon's advertising system experienced frequent bugs during Black Friday, leading sellers to question whether the platform was unfairly profiting. This article analyzes the incident, explores the potential causes behind the bugs, and provides coping strategies for sellers. It emphasizes the importance of a symbiotic relationship between the platform and sellers, highlighting the need for sellers to enhance their own capabilities to meet the challenges. Ultimately, a healthy ecosystem benefits both Amazon and its sellers, fostering long-term growth and stability within the cross-border e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Hit by Account Freezes During Peak Season

Amazon Sellers Hit by Account Freezes During Peak Season

Cross-border e-commerce sellers are facing severe challenges due to account suspensions and fund freezes, highlighting the critical importance of compliant operations for survival. Despite a cooling market, the period from October to December still presents a potential peak season. Sellers need to focus on refined operations, optimize ad spending, and improve ROI to break through the competition and achieve profitability. This requires a strategic approach to navigate the current landscape and maximize opportunities during the upcoming peak season.

12/31/2025 Logistics Industry Insights
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Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
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Amazon Sellers Struggle Against AI Competition and Temus Pricing

Amazon Sellers Struggle Against AI Competition and Temus Pricing

Cross-border e-commerce sellers face the dual challenge of AI advancements and Temu's low-price competition. This article analyzes the potential impact of ChatGPT on operational roles, emphasizing the need for sellers to enhance their skills to adapt to the AI era. It also explores Temu's low-price strategy and its impact on the industry, suggesting that sellers pay attention to market dynamics, diversify their operations, and improve product quality and service levels to cope with increasing competition. Sellers should focus on value proposition and customer experience to thrive.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Stricter KYC Rules As Suspensions Rise

Amazon Sellers Face Stricter KYC Rules As Suspensions Rise

This article delves into rumors of Amazon US potentially introducing KYC verification mechanisms. It analyzes the risks associated with manipulating sales rankings (brushing) and offers practical advice for sellers to navigate increasing compliance requirements. Recommendations include avoiding brushing, preparing KYC documentation in advance, staying informed about policy changes, diversifying business strategies, and seeking professional services. The aim is to help sellers achieve stable growth within an increasingly stringent regulatory environment.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Black Friday Delays Amid Strikes Congestion

Amazon Sellers Face Black Friday Delays Amid Strikes Congestion

Amazon workers may strike globally on Black Friday, and FBA warehouses in the US West are facing overstocking issues. How should sellers respond? This article analyzes Amazon's replenishment limits and storage capacity restrictions. It provides practical advice on leveraging tools like Amazon Warehousing & Distribution (AWD) and the Restock Limits Manager to overcome these limitations. The goal is to help sellers reduce risks and seize opportunities during the peak season by optimizing inventory management and distribution strategies, ensuring they can navigate potential disruptions and maximize sales.

12/31/2025 Warehousing
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