This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.
Amazon's review system has recently undergone significant changes, with negative reviews frequently appearing at the top, leading to a sharp decline in seller sales. The new algorithm places greater emphasis on recent review weighting, making it harder to manipulate ratings. Sellers should embrace compliant operations, improve product quality, diversify distribution channels, refine operations, and prioritize customer service to address these new challenges. This shift requires a proactive approach and adaptation to the updated review landscape to maintain sales and reputation on Amazon.
Amazon's "Account Health Assurance (AHA) Program" aims to provide better protection for high-quality sellers, reduce misjudgment risks, improve communication efficiency, and ensure fund security. However, this program is not a "get-out-of-jail-free card"; compliant operation remains the foundation for seller survival. Sellers should actively strive to qualify for the program, closely monitor their account health, and maintain good communication with Amazon. The AHA program offers benefits but doesn't replace the need for following Amazon's policies and guidelines.
Amazon inventory management is crucial for seller success. This article delves into inventory optimization techniques, including inbound inspection, inventory storage, and standardized product naming. It emphasizes the importance of minimum inventory levels, shelf-life management, and handling slow-moving inventory. Furthermore, it proposes strategies for data-driven inventory optimization and the application of automated inventory management tools. The aim is to help sellers improve operational efficiency, reduce costs, and enhance customer satisfaction. This includes strategies to avoid stockouts and overstocking situations.
Amazon product selection is crucial for success. This article reveals common pitfalls, such as blindly trusting data and relying on top seller lists. It emphasizes the importance of in-depth market research, avoiding intellectual property infringement, being wary of 'pig butchering' scams, and understanding the sales cycles of seasonal products. The goal is to help sellers improve their product selection success rate by highlighting key risk mitigation strategies and promoting a more holistic approach to data analysis and market understanding.
This article details the Amazon Feedback mechanism and provides a practical guide to removing negative feedback, including strategies for violation appeals and effective timing. It also emphasizes the art of public responses when removal is not possible, as well as the fundamental importance of improving service quality and preventing negative feedback. Data analysis is highlighted as a tool to aid feedback management and enhance overall store performance. The guide provides actionable insights to improve seller reputation and drive positive customer experiences.
This article provides an in-depth analysis of Seller Sprite's newly launched 'Keyword Research 2.0' feature. It highlights its product-based matching logic, rather than focusing solely on keywords, and its integrated core competitive metrics. Through customizable data analysis, sellers can target keyword research based on specific sales goals, enabling refined Amazon operations. The tool's mature business logic and professional data analysis provide sellers with robust data support and business guidance, empowering them to optimize their strategies and improve performance.
Amazon VC sellers have listing control and high visibility, but also face longer payment cycles and inventory pressure. Essentially, VC is Amazon's vendor management system, selecting high-quality sellers through an invitation-only process. SC (Seller Central) and VC are distinct operational models. Sellers need to weigh the pros and cons carefully before choosing. While VC offers advantages like enhanced brand control and marketing opportunities, the extended payment terms and potential for large-scale orders require careful financial planning and robust inventory management.
This article analyzes the issue of stranded inventory in Amazon FBA, covering its causes, diagnosis, and solutions. It provides practical strategies to help sellers efficiently manage their inventory and improve profitability. Understanding the reasons behind stranded inventory, such as listing errors or policy violations, is crucial. The article offers actionable steps to identify and resolve these issues, including relisting, creating removal orders, or contacting Seller Support. Effective inventory management is essential for minimizing losses and maximizing sales within the FBA program.
EXW (Ex Works) is an important term in international trade where the seller only needs to prepare the goods, transferring all responsibilities and risks to the buyer. Understanding the operational mechanism of EXW, its applicable scenarios, and the obligations of the buyer is crucial for ensuring smooth transactions.
