Amazon Cuts Jobs Amid Crossborder Ecommerce Shifts

Amazon Cuts Jobs Amid Crossborder Ecommerce Shifts

Amazon announced a massive layoff of 18,000 employees, revealing challenges from declining pandemic benefits, rising inflation, and increased competition. Facing rising Amazon fees, cross-border e-commerce sellers need to adjust their mindset, focus on meticulous operations, control inventory, and diversify their businesses. Despite the challenges, Amazon remains a worthwhile platform to invest in. Embracing change is key to success in the future.

12/29/2025 Logistics Industry Insights
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Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
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Amazon A Pages Shown to Increase Brand Conversions

Amazon A Pages Shown to Increase Brand Conversions

This article provides an in-depth analysis of Amazon A+ Pages, covering concepts, advantages, creation requirements, and optimization techniques. It emphasizes the importance of A+ Pages in improving conversion rates, reducing return rates, and enhancing brand image. Practical methods such as A/B testing and mobile optimization are shared to help sellers create outstanding A+ Pages and achieve sales growth. This comprehensive guide empowers sellers to leverage A+ Pages effectively for increased visibility and profitability on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Freezes Seller Accounts Over Listing Violations

Amazon Freezes Seller Accounts Over Listing Violations

Amazon is cracking down on variation violations, with some sellers experiencing account suspension and having $3 million in funds frozen due to non-compliant practices. The platform is increasing its efforts to combat variation abuse, making compliant operations a necessity. Sellers should strictly adhere to platform rules and avoid any violations to ensure the stability and growth of their business. Focusing on compliant listings and avoiding prohibited variations is crucial for maintaining a healthy Amazon account and avoiding penalties.

01/04/2026 Logistics Industry Insights
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US Port Delays Strikes Disrupt Crossborder Ecommerce Shipments

US Port Delays Strikes Disrupt Crossborder Ecommerce Shipments

During the year-end peak season, cross-border sellers face multiple challenges including the risk of a US West Coast strike, Canadian port congestion, and Amazon warehouse overflow. Sellers should promptly adjust logistics and stocking plans, optimize inventory management, choose warehouses with better logistics conditions, and maintain communication with logistics providers and Amazon to ensure smooth logistics. This proactive approach is crucial for navigating the complex and volatile logistics landscape and mitigating potential disruptions to supply chains.

01/04/2026 Logistics
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Offplatform Blogging Boosts Amazon Sales Growth

Offplatform Blogging Boosts Amazon Sales Growth

In the highly competitive Amazon marketplace, off-site blog promotion is emerging as a new growth opportunity for sellers. By building brand trust, increasing product visibility, suppressing negative information, and educating the target market, blog promotion can effectively boost product sales, achieve revenue growth, and build a sustainable competitive advantage. It allows sellers to connect with potential customers outside of the Amazon platform, driving traffic and conversions through valuable content and establishing a stronger brand presence.

01/06/2026 Logistics Industry Insights
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Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon introduces the "Total Traffic and Invalid Traffic Report" to help sellers accurately identify invalid traffic and optimize advertising strategies. The report provides detailed data metrics, revealing the sources of invalid traffic, protecting seller rights, and improving advertising ROI. It's a crucial tool for refined Amazon advertising operations, enabling sellers to make data-driven decisions and maximize the effectiveness of their campaigns by understanding and mitigating wasted ad spend due to fraudulent or non-genuine traffic.

01/06/2026 Logistics Industry Insights
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Amazon Ads Top Budgetdraining Mistakes Revealed

Amazon Ads Top Budgetdraining Mistakes Revealed

This article delves into 10 common reasons for high investment and low returns in Amazon Advertising. It analyzes issues related to budget bidding, data analysis, keyword matching, and Listing optimization. Targeted solutions are provided to help sellers avoid advertising pitfalls and maximize advertising effectiveness. By addressing these key areas, sellers can improve their ad performance and achieve a better return on investment. The article aims to provide practical guidance for optimizing Amazon advertising campaigns and boosting sales.

01/06/2026 Logistics Industry Insights
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Amazons AI Search Shifts Competitive Landscape for Small Businesses

Amazons AI Search Shifts Competitive Landscape for Small Businesses

Amazon announced the introduction of AI search functionality to its online store. This move aims to enhance the shopping experience, break the monopoly of large sellers, and create a fairer competitive environment for small and medium-sized sellers (SMEs). SMEs should actively adapt to the changes by improving product quality and services, optimizing keyword strategies, and strengthening brand building. This will enable them to stand out in the new transformation and gain a competitive edge in the Amazon marketplace.

01/05/2026 Logistics Industry Insights
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Amazon Clarifies GTIN Exemptions for Unbarcoded Products

Amazon Clarifies GTIN Exemptions for Unbarcoded Products

This article provides a detailed interpretation of Amazon's GTIN exemption policy for sellers of barcode-free products. It explains the applicable scenarios, application process, required materials, and subsequent product listing steps for obtaining a GTIN exemption. The article emphasizes the importance of compliant operations and offers practical guidance for sellers to successfully sell barcode-free products on the Amazon platform. It serves as a useful guide for navigating the GTIN exemption process and listing products without barcodes on Amazon.

01/05/2026 Logistics Encyclopedia
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