Amazon Vs Independent Ecommerce Business Model Dilemma

Amazon Vs Independent Ecommerce Business Model Dilemma

This paper delves into the selection between the Amazon platform and independent websites in cross-border e-commerce. By comparing their advantages and disadvantages, it points out that platform e-commerce is suitable for sellers with supply chain advantages and a focus on product quality, while independent websites are more suitable for sellers skilled in marketing and proficient in operations. The paper emphasizes that the choice should be based on one's own resources, capabilities, and goals to find the most suitable path for development.

12/30/2025 Logistics Industry Insights
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Queens Death Spurs Amazon Sales Surge Amid Trend Risks

Queens Death Spurs Amazon Sales Surge Amid Trend Risks

This article analyzes the phenomenon of Amazon sellers leveraging the "Queen's Death" event to sell related products, pointing out the problems of this "spectator-style product selection," including its time-sensitivity, legal risks, and unpredictability. It advises sellers to remain rational, select products cautiously, and operate in compliance with regulations. The article also emphasizes the importance of choosing the right products and logistics in preparation for the peak season, suggesting a more sustainable and ethical approach to product selection beyond capitalizing on fleeting trends.

12/30/2025 Logistics Industry Insights
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Borsam Logistics Boosts Crossborder Ecommerce at Amazon Summit

Borsam Logistics Boosts Crossborder Ecommerce at Amazon Summit

Amazon Global Selling Cross-border Summit announced the "Next Generation Cross-border Chain" strategy, marking a new phase for cross-border e-commerce. BoSen Santong, as an SPN service provider, offers compliant end-to-end logistics solutions to help sellers address challenges such as tightening cross-border policies and evolving logistics links, thereby achieving global business growth. In the future, BoSen Santong will closely follow Amazon's strategic direction, relying on its global supply chain network and compliance service capabilities to empower cross-border sellers.

01/15/2026 Logistics Industry Insights
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Amazon Ads Expert Bidding Strategies to Boost ROAS

Amazon Ads Expert Bidding Strategies to Boost ROAS

This article provides an in-depth analysis of four main Amazon Advertising bidding strategies: Down Only, Dynamic Bids - Up and Down, Fixed Bids, and Rule-Based Bidding. It offers practical advice on selecting the appropriate bidding strategy based on different product lifecycles and promotional goals. The aim is to help sellers optimize their advertising campaigns and improve their Return on Ad Spend (ROAS) by providing actionable insights into each strategy's strengths and weaknesses. This guide empowers sellers to make informed decisions and maximize their advertising effectiveness.

01/16/2026 Logistics Industry Insights
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Amazon Ads Drive Rapid Product Launch Success

Amazon Ads Drive Rapid Product Launch Success

Amazon advertising during the new product launch phase is crucial for sellers to quickly boost sales. This article provides a replicable advertising matrix construction method, detailing how to go from zero to hundreds of orders through precise traffic acquisition, layered conversion, and data-driven optimization. It emphasizes the importance of Listing optimization and avoiding common pitfalls, helping sellers achieve rapid growth for their new products. The strategy focuses on a structured approach to advertising, ensuring maximum impact and efficient spending during the critical launch period.

01/15/2026 Logistics Industry Insights
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Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

The emergence of Amazon's COSMO algorithm is reshaping the traffic distribution mechanism in cross-border e-commerce. Sellers need to pay attention to the declining traffic of non-standard products and the increasing weight of standard products. Understanding the underlying logic of the COSMO algorithm and adjusting operational strategies accordingly is crucial to adapt to the new algorithmic environment. This shift requires sellers to proactively analyze their product portfolio and optimize listings to align with the algorithm's preferences, ensuring continued visibility and sales within the Amazon marketplace.

01/22/2026 Logistics Industry Insights
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Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon FBA's announcement to discontinue pre-processing and labeling services marks a significant shift in cross-border e-commerce operations. Sellers need to enhance their overseas localization capabilities, optimize supply chains, connect with reliable overseas warehouses, and adjust product selection strategies. Proactively addressing these new regulations is crucial to maintaining a competitive edge in the dynamic market. This change compels sellers to take more control over their inventory preparation and logistics, potentially leading to increased efficiency and cost savings with proper planning and execution.

01/23/2026 Logistics
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FBA Sellers Weigh Sea Vs Air Freight Costs to Europe

FBA Sellers Weigh Sea Vs Air Freight Costs to Europe

This article provides an in-depth comparison of the costs, delivery times, capacity, and convenience of sea and air freight for European FBA. It aims to assist Amazon sellers in making more informed shipping decisions based on factors such as product characteristics, time constraints, shipment volume, and budget. By understanding these trade-offs, sellers can optimize their shipping strategies and maximize their profits within the European market. The analysis helps navigate the complexities of cross-border logistics for efficient and cost-effective FBA operations.

01/26/2026 Logistics Encyclopedia
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Ecommerce Sellers Opt for FBA Ocean Freight Over Traditional Shipping

Ecommerce Sellers Opt for FBA Ocean Freight Over Traditional Shipping

This article analyzes the differences between FBA ocean freight and regular ocean freight from a data analyst's perspective, focusing on service targets, processes, cargo requirements, costs, and timelines. FBA ocean freight is specifically designed for Amazon sellers, emphasizing compliant warehousing. Regular ocean freight offers more flexibility, suitable for non-e-commerce or specialized cargo. Sellers should make informed decisions based on their specific needs and operational strategies. The key differences lie in the specialized requirements of FBA versus the general applicability of regular ocean freight.

01/26/2026 Logistics Encyclopedia
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Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon launched a low-price platform called "Haul" to compete with Temu and Shein. This presents both opportunities and challenges for small and medium-sized cross-border sellers. It offers increased exposure for low-priced products but may also intensify price competition, impacting private label brands and dropshipping models. Sellers need to closely monitor Haul's developments, adjust their strategies, and focus on improving product quality and brand value to remain competitive in this evolving landscape. This requires a shift towards differentiation beyond just price.

01/27/2026 Logistics Industry Insights
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