Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
Read More
US Customs Delays Disrupt Amazon Walmart Supply Chains

US Customs Delays Disrupt Amazon Walmart Supply Chains

US customs inspections are intensifying, leading to increased port congestion. Amazon and Walmart warehouses are experiencing capacity issues, making delivery appointments difficult. Some warehouses are even refusing floor-loaded shipments. Oakland terminal's GATE FEE is set to increase, and inspection rates are soaring across multiple ports, with a focus on cargo value and compliance. Export businesses should closely monitor the latest developments at ports and warehouses, proactively assess risks, and implement appropriate mitigation strategies. This includes considering alternative ports or shipping methods to avoid delays and potential storage fees.

01/05/2026 Logistics
Read More
Amazon Tightens FBA Shipment Rules for Sellers

Amazon Tightens FBA Shipment Rules for Sellers

Amazon has introduced Shipment Performance metrics, requiring sellers to pay attention to key assessment points like labels and quantities to avoid exceeding limits, which could lead to FBA shipping restrictions or even account suspension. The new "Oversize" storage type also presents challenges for sellers of large items. This article provides a detailed interpretation of the Shipment Performance assessment rules and offers practical advice for sellers to comply with the new regulations, helping them operate compliantly and avoid risks. It focuses on understanding the performance metrics and providing actionable strategies.

12/30/2025 Logistics
Read More
Design and Application Features of Aviation Cargo Containers

Design and Application Features of Aviation Cargo Containers

Aviation containers are designed to enhance loading efficiency in air transport, emphasizing lightweight and safety features. Key characteristics include the use of aluminum alloy materials, the installation of limit movement devices, ensuring ventilation areas, and optimizing the surface design of the container. The main container models currently in use include AKE, AMF, AAU, and AMA, which meet the diverse needs of air freight.

07/18/2025 Logistics Encyclopedia
Read More
Air Freight's '+' Symbol Key to Tiered Pricing, Cost Savings

Air Freight's '+' Symbol Key to Tiered Pricing, Cost Savings

This article explains the meaning of the "+" symbol in air freight quotes, primarily used to indicate the weight limit in kilograms. For example, "100+" signifies over 100 kilograms. It provides a detailed analysis of tiered pricing for air freight, the distinction between heavy cargo and volumetric cargo, and specific methods for calculating costs, helping readers better understand air freight expenses.

07/28/2025 Logistics Encyclopedia
Read More
Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire is a TikTok-like feed of short videos and images integrated within the Amazon shopping app. Sellers can increase product visibility on Inspire, boost brand awareness, and improve conversion rates by optimizing product listings, encouraging customer reviews, collaborating with influencers, and actively using Amazon Posts. Leveraging these strategies can help sellers effectively utilize Amazon Inspire to drive traffic and sales.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Adopt Proactive Refund Strategies

Amazon Sellers Adopt Proactive Refund Strategies

Amazon sellers can initiate proactive refunds after shipping, but they must adhere to reasonable and compliant standards. This operation is highly secure, with funds flowing through official channels, although sellers should be wary of fraudulent activities. Effective communication with customers is also key to successful refund processes, as it can enhance customer satisfaction and foster long-term relationships.

09/15/2025 Logistics Encyclopedia
Read More
Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
Read More
Amazon FBA Explained: A Complete Guide

Amazon FBA Explained: A Complete Guide

Amazon FBA (Fulfillment by Amazon) offers sellers efficient fulfillment services, helping them reduce shipping times and enhance customer experience. The primary advantages of FBA include cost savings in management, increased sales opportunities, simplified return processes, and brand visibility. By utilizing Amazon's warehousing and logistics system, sellers can achieve better market opportunities, making it suitable for selling small, high-margin products.

07/14/2025 Logistics Encyclopedia
Read More
Amazon Tightens Antitheft Rules for Sellers

Amazon Tightens Antitheft Rules for Sellers

Amazon's new policy, effective June 30th, aims to combat the sale of stolen goods. Sellers must provide complete supply chain information and proof of legal origin. Those found selling stolen goods will face severe penalties, including product removal and account suspension. Sellers should immediately conduct self-checks on product compliance, prepare sufficient supporting documentation, and ensure a smooth Prime Day promotion. This policy emphasizes transparency and accountability within the Amazon marketplace to deter illegal activities and protect consumers.

06/26/2025 Logistics Industry Insights
Read More