Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Top 7 Tools to Enhance Amazon FBAFBM Sales

Top 7 Tools to Enhance Amazon FBAFBM Sales

This article highlights 7 commonly used Amazon FBA/FBM operational tools, covering time management, localized search, holiday marketing, image processing, title editing, description generation, and logistics tracking. It aims to help sellers improve operational efficiency, optimize product listings, and enhance customer satisfaction, thereby standing out in a competitive market. These tools assist in various aspects of the Amazon selling process, streamlining workflows and potentially boosting sales. By leveraging these resources, sellers can gain a competitive edge and achieve greater success on the Amazon platform.

12/29/2025 Logistics
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Amazon Sellers Adopt AI Tools for Review Generation

Amazon Sellers Adopt AI Tools for Review Generation

Struggling to get Amazon reviews? Xiao Bu ERP is a free, secure, and efficient review request tool. Utilizing Amazon's official API, it accurately targets buyers and allows personalized review request rules, minimizing compliance risks and boosting Listing ranking and sales. Beyond review requests, it also offers data, advertising, finance, and inventory management features, empowering sellers with refined operations.

12/30/2025 Logistics Industry Insights
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Amazon Enhances AB Testing Tools for Seller Conversions

Amazon Enhances AB Testing Tools for Seller Conversions

Amazon's 'Manage Your Experiments' feature has been upgraded with similarity alerts and auto-publish functionality, helping sellers conduct A/B tests more efficiently, optimize listings, and increase conversion rates. The auto-publish feature sets a 66% data improvement threshold to ensure significant optimization results. Sellers should take full advantage of these new features to continuously test and optimize, enhancing their operational capabilities. This update streamlines the A/B testing process and provides data-driven insights for improved listing performance on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Launches Precision Keyword Tools to Boost Product Success

Amazon Launches Precision Keyword Tools to Boost Product Success

This article analyzes common pitfalls in Amazon new product launches, emphasizing the critical role of keyword selection. Through case studies and practical methods, it provides sellers with a precise keyword strategy designed to eliminate ineffective ad spending and improve advertising performance. The goal is to help sellers achieve rapid promotion of new products by leveraging targeted keywords to drive relevant traffic and increase conversion rates within the Amazon marketplace. This approach aims to optimize ad campaigns and maximize ROI for new product introductions.

01/04/2026 Logistics Industry Insights
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Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon introduces the "Total Traffic and Invalid Traffic Report" to help sellers accurately identify invalid traffic and optimize advertising strategies. The report provides detailed data metrics, revealing the sources of invalid traffic, protecting seller rights, and improving advertising ROI. It's a crucial tool for refined Amazon advertising operations, enabling sellers to make data-driven decisions and maximize the effectiveness of their campaigns by understanding and mitigating wasted ad spend due to fraudulent or non-genuine traffic.

01/06/2026 Logistics Industry Insights
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Top Tools to Boost Amazon Search Rankings and Sales

Top Tools to Boost Amazon Search Rankings and Sales

This article reviews several Amazon keyword ranking tracking tools, including Yishutong, AMZscout, Jungle Scout, and AMZDataStudio, detailing their features and usage. It aims to help Amazon sellers choose the right tool to monitor keyword ranking changes in real-time, optimize keyword strategies, and improve product visibility and sales. By understanding how these tools function, sellers can make data-driven decisions to enhance their listing performance and ultimately boost revenue.

01/06/2026 Logistics Encyclopedia
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Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon updated its video ad features, allowing Sponsored Brand Video (SBV) ads to link directly to Brand Stores, facilitating brand promotion. Meanwhile, four European countries will implement an automatic removal policy for aged inventory. Sellers need to adjust their advertising strategies and check inventory settings promptly to avoid unnecessary losses and seize peak season opportunities. This includes optimizing SBV campaigns to leverage the direct-to-store functionality and proactively managing inventory levels to comply with the new European policy.

01/05/2026 Logistics
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Amazon Sellers Gain New Tools to Boost Holiday Sales

Amazon Sellers Gain New Tools to Boost Holiday Sales

With the Amazon year-end promotion approaching, how can sellers seize the opportunity to double sales? This article focuses on Amazon's two major traffic engines: the "Brand Recommendation" feature on product detail pages and the Climate Pledge Friendly program, helping sellers attract targeted traffic and increase conversions. Simultaneously, leverage Halloween promotions, using email marketing to precisely reach potential customers and explode sales. Master these strategies to win the year-end peak season!

01/04/2026 Logistics Industry Insights
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Amazon Expands A Content Tools to Improve Seller Conversions

Amazon Expands A Content Tools to Improve Seller Conversions

Amazon is offering advanced A+ page features, allowing regular sellers to use multimedia modules like videos and carousels to improve product conversion rates. Eligibility requires all ASINs in the store to utilize A+ content, and at least 15 A+ submissions approved within the past 12 months. Sellers meeting these criteria are encouraged to seize this beta testing opportunity and upgrade their A+ pages as soon as possible to leverage the enhanced features and potentially boost sales.

01/04/2026 Logistics Industry Insights
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