Amazon Sellers See Traffic Spike but Few Sales

Amazon Sellers See Traffic Spike but Few Sales

Recently, Amazon sellers have experienced abnormal BR reports with skyrocketing traffic but plummeting sales. This article analyzes potential causes, including algorithm adjustments, external traffic sources, competitor strategies, and system bugs, and proposes corresponding solutions. Furthermore, it forecasts cross-border e-commerce trends for 2023, emphasizing the importance of customer loyalty, cost control, sustainability, live shopping, and integrated advertising resources. Sellers need to adapt to these changes to maintain competitiveness and thrive in the evolving e-commerce landscape.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Sprites Traffic Tools

Amazon Sellers Gain Edge with Sprites Traffic Tools

This article delves into the six major sources of internal Amazon traffic. Using Seller Sprite's 'Check Traffic Source' tool as an example, it explains how to accurately identify competitor traffic, optimize product exposure, and improve sales performance. Through practical case studies and step-by-step breakdowns, this provides Amazon sellers with a highly actionable traffic boosting strategy.

01/27/2026 Logistics Industry Insights
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Amazon Tests Direct Brand Links in Search Results

Amazon Tests Direct Brand Links in Search Results

Amazon US is testing a new feature that allows users to jump directly to a brand's official website when a product search yields no results. This initiative aims to improve user experience, increase brand exposure, and strengthen Amazon's market position. The feature doesn't involve commission fees, potentially exploring new business models. This direct link provides an alternative path for customers, enhancing their shopping journey even when specific products aren't readily available on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Expands Climate Pledge Friendly Certification for Sellers

Amazon Expands Climate Pledge Friendly Certification for Sellers

This article provides an in-depth analysis of Amazon's Climate Pledge Friendly certification. It details Amazon's own certifications (Compact by Design, Pre-owned Certified) and 42 third-party environmental certifications, covering certification standards, applicable categories, and application processes. The aim is to help sellers create more competitive sustainable products and seize the traffic opportunities under the growing trend of environmentally conscious consumption. By understanding these certifications, sellers can better position their products and attract eco-minded customers on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Ads has introduced a significant update, allowing premium bidding for the “rest of search” placement. This offers sellers new traffic opportunities, but increased competition could drive up ad costs. Success hinges on precise audience targeting, optimized Listing quality, and a well-defined bidding strategy to navigate the new traffic landscape effectively. Sellers must carefully consider their budget and ROI goals when implementing this new feature to maximize its potential.

01/27/2026 Logistics Industry Insights
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Amazon Supply Chain Finance Boosts Crossborder Ecommerce Sellers

Amazon Supply Chain Finance Boosts Crossborder Ecommerce Sellers

Amazon's Supply Chain Finance (SCF) provides financial support to cross-border sellers, accelerating capital turnover, reducing financing costs, simplifying operational processes, optimizing supply chain collaboration, and enhancing market competitiveness. Sellers need to assess eligibility, choose suitable financing solutions, and optimize cash flow management. It's crucial to be aware of repayment pressure, market volatility risks, and potential additional fees. Using SCF rationally can help promote the development of cross-border e-commerce businesses.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Cut Costs with Efficient Selffulfillment Returns

Amazon Sellers Cut Costs with Efficient Selffulfillment Returns

This paper focuses on the return management challenges faced by Amazon self-fulfilled sellers. It points out that mastering platform rules, optimizing return processes, and strengthening buyer communication can effectively reduce costs and improve efficiency. The paper emphasizes that sellers should fully utilize Amazon's official return policies and data analysis tools to achieve more efficient and controllable business growth. By understanding and implementing these strategies, sellers can mitigate the financial burden and operational complexities associated with managing returns independently.

01/27/2026 Logistics Encyclopedia
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Amazon Sellers Leverage Data to Tap Niche Markets

Amazon Sellers Leverage Data to Tap Niche Markets

This article delves into Amazon product selection strategies, emphasizing the importance of data-driven decision-making. Through case studies and process summaries, it illustrates how to leverage product selection tools to avoid highly competitive categories and precisely target keywords. The aim is to uncover potential products in niche markets, thereby helping small and medium-sized sellers achieve success on the Amazon platform. The paper focuses on identifying profitable opportunities through effective data analysis and strategic product positioning.

01/27/2026 Logistics Industry Insights
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Amazon Merch Leverages AI for Costfree Profit Growth

Amazon Merch Leverages AI for Costfree Profit Growth

This article delves into leveraging AI to empower the Amazon Merch platform for zero-cost profitability. Through real-world examples from Reddit users, it unveils the earning potential of combining AI and SEO. The analysis highlights lesser-known reasons for its success, emphasizing the importance of AI tools. The article encourages readers to pursue their interests, continuously learn, and innovate to seize this asset-light, low-barrier-to-entry entrepreneurial opportunity. It explores how AI can be used for design and keyword optimization to maximize visibility and sales on Amazon Merch, offering a practical guide for aspiring entrepreneurs.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Adapt to Noreturn Partial Refund Policy

Amazon Sellers Adapt to Noreturn Partial Refund Policy

Amazon's pilot program in Europe offering 'returnless refunds' aims to improve buyer experience, but poses challenges for sellers. These include increased competition, risks of policy abuse, and unclear cost allocation. Sellers can mitigate risks by optimizing quality control, improving evidence collection, and closely monitoring policy developments. The article advocates for Amazon to refine the policy for a win-win outcome for both buyers and sellers. The program, while convenient for buyers, puts pressure on seller profits and necessitates proactive adaptation strategies.

01/27/2026 Logistics Industry Insights
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