Amazons Ranking Algorithm Key Strategies to Increase Sales

Amazons Ranking Algorithm Key Strategies to Increase Sales

This article delves into the real impact of off-Amazon promotion on Amazon's ranking weight, emphasizing that ranking is a collection of traffic sources. While off-Amazon promotion has a limited effect on SEO ranking, it influences recommendation traffic through user tags, improves conversion rates, and consequently affects search traffic. Furthermore, it proposes data-driven strategies for creating best-selling products and integrated on-and-off-Amazon traffic growth tactics. The aim is to help sellers gain a deeper understanding of Amazon operations and achieve sustainable store growth.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Face Rising Counterfeits Brand Protection Guide

Amazon Sellers Face Rising Counterfeits Brand Protection Guide

This article provides a detailed guide for Amazon sellers, especially those with Brand Registry, on how to combat listing hijacking. It covers methods for identifying hijackers, step-by-step instructions for reporting trademark infringement through the Amazon Brand Registry system, sample complaint templates, and preventative measures. The aim is to empower sellers to efficiently and cost-effectively protect their brand and rights on the Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Reviews How to Identify Fakes and Stay Safe

Amazon Reviews How to Identify Fakes and Stay Safe

Amazon reviews significantly impact purchasing decisions, but the problem of fake reviews is growing. This article reveals the truth behind Amazon reviews, analyzes the causes and harms of fake reviews, and provides practical tips for identifying fake positive reviews and malicious negative reviews. It aims to help consumers and sellers make informed decisions on the Amazon platform, avoiding potential pitfalls and ensuring a more trustworthy shopping experience.

12/30/2025 Logistics Industry Insights
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West Coast Ports Secure Sixyear Labor Deal Averting Disruption

West Coast Ports Secure Sixyear Labor Deal Averting Disruption

The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) reached an agreement on a new six-year contract, ending 13 months of negotiations. The agreement covers key aspects such as wages, benefits, and job security, which is significant for stabilizing US West Coast port operations, alleviating global supply chain pressures, and promoting economic growth. Despite challenges related to automation and geopolitics, the contract's conclusion lays a foundation for future development.

11/03/2025 Logistics
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US and EU Implement 15 Tariff Agreement

US and EU Implement 15 Tariff Agreement

The United States and the European Union have reached an important trade agreement, imposing a 15% tariff on EU goods entering the U.S. The EU has committed to purchasing $750 billion in U.S. energy and increasing its investments by $600 billion. Trump emphasized that this agreement will boost the development of the U.S. automotive and agricultural sectors. While the EU considers this the best possible outcome, public opinion has raised concerns about its implications.

07/28/2025 Logistics
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Labor Dispute Slows Port Efficiency in Los Angeles Long Beach

Labor Dispute Slows Port Efficiency in Los Angeles Long Beach

Labor disputes have resurfaced at the Ports of Los Angeles/Long Beach, with potential operational slowdowns by the union. The PMA accuses the ILWU of hindering operations, potentially impacting the supply chain. Businesses are advised to closely monitor the situation, proactively plan, diversify risks, and optimize their supply chains to mitigate potential losses. This includes exploring alternative ports and transportation methods to reduce reliance on the affected region and ensure business continuity.

01/16/2026 Logistics
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UPS Adds Air Conditioning to Trucks Amid Labor Logistics Shifts

UPS Adds Air Conditioning to Trucks Amid Labor Logistics Shifts

UPS plans to install air conditioning in 5,000 delivery vehicles, a key step in an agreement with the union aimed at improving drivers' working conditions. This move follows labor negotiations and reflects UPS's network restructuring and strategic adjustments. It highlights the logistics industry's increasing emphasis on employee rights and efficiency improvements. The installation of AC is a significant investment demonstrating UPS's commitment to its workforce and addressing concerns raised during labor discussions.

01/15/2026 Logistics
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West Coast Ports Resume Labor Talks to Prevent Congestion

West Coast Ports Resume Labor Talks to Prevent Congestion

The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) are scheduled to resume negotiations to proactively address contract extensions and prevent future freight congestion at West Coast ports. These talks are critical to global trade stability. Key negotiation points are expected to include wages and benefits, automation, job security, and contract duration. The outcome will directly impact shippers' supply chain efficiency and costs, making a timely agreement essential to avoid disruptions.

01/21/2026 Logistics
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Amazon Sellers Adopt Optimization Strategies to Increase Sales

Amazon Sellers Adopt Optimization Strategies to Increase Sales

This article analyzes Amazon Listing optimization strategies, focusing on boosting product exposure. It emphasizes the importance of factors like weight, keyword optimization, and title optimization to improve product visibility and drive sales growth. Effective listing optimization is crucial for attracting potential customers and increasing conversion rates on the Amazon platform. By implementing these strategies, sellers can enhance their product's discoverability and ultimately achieve greater success in the competitive Amazon marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Launches Video Builder for Ad Creation and Sales Growth

Amazon Launches Video Builder for Ad Creation and Sales Growth

Amazon Video Builder allows sellers to easily create video ads without requiring professional skills. In just 10 steps, you can boost brand awareness and sales. This tool simplifies video ad creation for Amazon sellers, making it accessible to everyone regardless of their video editing expertise. It provides a streamlined process to produce engaging video content for advertising on the Amazon platform, helping sellers connect with customers and drive conversions.

01/06/2026 Logistics Industry Insights
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