Temus Super Bowl Ad Prompts Amazon Sellers to Shift Upscale

Temus Super Bowl Ad Prompts Amazon Sellers to Shift Upscale

Temu's multi-million dollar Super Bowl ad and low-price strategy pose a threat to Amazon sellers. Some sellers are shifting to high average order value (AOV) markets in response. This article analyzes the high AOV product selection model and operational considerations. It also offers advice to Amazon sellers facing the Temu challenge, emphasizing the importance of differentiated competition, enhancing product value, and expanding sales channels. By focusing on unique offerings and customer experience, Amazon sellers can navigate the changing e-commerce landscape and maintain profitability.

Amazon Reduces Warehouse Capacity Disrupts Sellers Before Chinese New Year

Amazon Reduces Warehouse Capacity Disrupts Sellers Before Chinese New Year

Amazon sellers are currently experiencing a sudden drop in FBA capacity, coinciding with the crucial period for stocking up for the Chinese New Year, leaving them unable to ship goods normally. High FBA fees contrast sharply with inefficient warehousing services, leading to widespread complaints. Amazon should prioritize its relationship with sellers, improve supply chain management capabilities, and avoid making sellers pay for platform inefficiencies. Sellers should also actively seek alternative solutions, optimize inventory management, and communicate proactively with Amazon to jointly address the challenges.

01/04/2026 Logistics
Read More