Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowe's is a leading home improvement retailer in North America, boasting a vast brick-and-mortar network and a wide array of products. This article provides an overview of Lowe's, highlighting its market advantages and product selection strategies. It aims to offer insights and guidance for cross-border e-commerce sellers looking to tap into the lucrative North American home improvement market, helping them to succeed in this space.

01/16/2026 Logistics Industry Insights
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Toyota Material Handling and Raymond Merge to Lead North American Market

Toyota Material Handling and Raymond Merge to Lead North American Market

Toyota Material Handling and Raymond Corporation announced their integration as Toyota Material Handling North America (TMHNA). This aims to leverage the strengths of both companies to improve R&D, sales, service, and supply chain efficiency, ultimately better serving customers and driving the North American material handling market forward. Following the integration, both brands will maintain independent operations, ensuring customers benefit from more comprehensive solutions and continued support from their trusted partners.

01/15/2026 Logistics
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North American Class 8 Truck Orders Rise in May Amid Recovery

North American Class 8 Truck Orders Rise in May Amid Recovery

North American Class 8 truck orders rebounded significantly in May, exceeding expectations according to FTR and ACT Research data, though still below replacement demand. Fleet demand resilience and order backlogs are supporting production. Economic conditions, technological advancements, and regulatory policies will continue to shape the market. The industry needs to pay attention to long-term trends and actively respond to challenges. This positive order activity signals continued, albeit moderated, strength in the heavy-duty truck market despite broader economic uncertainties.

01/19/2026 Logistics
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CPKCS Merger Approved Set to Create Major North American Rail Network

CPKCS Merger Approved Set to Create Major North American Rail Network

The merger between Canadian Pacific Railway (CP) and Kansas City Southern (KCS) has been overwhelmingly approved by both companies' shareholders, paving the way for the creation of the first single-line rail network linking Canada, the US, and Mexico. The merged company, 'Canadian Pacific Kansas City Limited,' aims to improve transportation efficiency and support economic growth across North America. Final approval from the U.S. Surface Transportation Board (STB) is expected in the fourth quarter of 2022.

01/28/2026 Logistics
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North American Class 8 Truck Orders Rise As Supply Chains Improve

North American Class 8 Truck Orders Rise As Supply Chains Improve

North American Class 8 heavy-duty truck orders rebounded strongly in December, indicating easing supply chain pressures and robust market demand. However, production capacity bottlenecks remain a key constraint on industry development. Moving forward, industry players need to closely monitor market dynamics, proactively address challenges, and seize opportunities to thrive in the face of fierce competition.

01/28/2026 Logistics
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North American Class 8 Truck Orders Jump Despite Supply Chain Strains

North American Class 8 Truck Orders Jump Despite Supply Chain Strains

North American Class 8 truck orders remain robust, signaling strong market demand. However, supply chain bottlenecks, particularly the semiconductor shortage, significantly constrain production capacity. Fleets are proactively placing orders to secure freight capacity, but should be wary of potential risks. The industry faces both opportunities and challenges. Enhanced collaboration and embracing electrification and intelligent transformation are crucial for achieving sustainable growth.

01/29/2026 Logistics
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North American Class 8 Truck Orders Fall in January Outlook Steady

North American Class 8 Truck Orders Fall in January Outlook Steady

Recent data indicates a slight month-over-month decrease in North American Class 8 truck orders for January, but a year-over-year increase, suggesting continued strong overall demand. Experts believe that short-term fluctuations are inevitable, but in the long term, the heavy-duty truck market still has growth potential, driven by economic recovery, infrastructure development, and the expansion of e-commerce. The market shows resilience and positive long-term prospects despite the recent dip in monthly orders.

01/29/2026 Logistics
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North American Intermodal Volumes Split in July Domestic Rises International Falls

North American Intermodal Volumes Split in July Domestic Rises International Falls

According to the Intermodal Association of North America, total North American intermodal freight volume decreased by 1.8% year-over-year in July. However, domestic container and trailer shipments increased by 11% and 10.8% respectively, offsetting a 12.8% decline in international standard container shipments. The strong growth in domestic transportation reflects the resilience of the North American economy, while the decline in international transportation suggests the complexity of the global economic situation.

01/28/2026 Logistics
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North American Class 8 Truck Orders Drop Sharply Amid Demand Shift

North American Class 8 Truck Orders Drop Sharply Amid Demand Shift

North American Class 8 truck orders experienced a significant decline in November, raising concerns about demand exhaustion and a potential market turning point. This analysis examines the order data, expert interpretations, influencing factors, and future outlook. It also provides insights for the Chinese truck industry, emphasizing the importance of monitoring macroeconomic conditions, enhancing product competitiveness, embracing technological innovation, and strengthening risk management. The report aims to help Chinese manufacturers navigate the evolving global market landscape.

01/28/2026 Logistics
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