Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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Ozon Streamlines Crossborder Orders Amid Passport Data Issues

Ozon Streamlines Crossborder Orders Amid Passport Data Issues

OZON cross-border e-commerce sellers often face the challenge of customers not providing passport information. This article offers effective strategies to address this issue, including problem diagnosis, proactive communication, information supplementation, preventive measures, and handling special cases. It helps sellers resolve order fulfillment issues, ensuring smooth cross-border trade operations. By implementing these solutions, sellers can minimize delays and maintain customer satisfaction on the OZON platform.

01/05/2026 Logistics
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Data Analytics Boosts Customs Efficiency Enforcement

Data Analytics Boosts Customs Efficiency Enforcement

The "Data Analysis Practical Handbook" aims to guide government departments like customs in leveraging big data and data analysis to enhance regulatory effectiveness and decision-making. The handbook covers aspects such as big data applications, data governance, and commonly used analytical tools. It assists in modernizing government governance capabilities by providing practical guidance on implementing data-driven strategies and improving operational efficiency through effective data analysis techniques.

01/05/2026 Customs Knowledge
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Air Cargo Data Informs Strategic Aviation Decisions

Air Cargo Data Informs Strategic Aviation Decisions

IATA's Air Cargo Data solutions deliver market intelligence, empowering businesses to optimize shipping strategies, enhance efficiency, expand markets, and manage risks. This enables companies to succeed in the air freight market by providing crucial insights into trends, performance benchmarks, and competitive landscapes. Leverage comprehensive data to make informed decisions, improve operational effectiveness, and ultimately gain a competitive edge in the dynamic world of air cargo.

01/08/2026 Logistics Industry Insights
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Amazon Sellers Face Review System Changes Fraud Risks Ahead of Black Friday

Amazon Sellers Face Review System Changes Fraud Risks Ahead of Black Friday

Amazon's review rating system is being tested, potentially altering buyer decision-making and impacting product sales. Simultaneously, local groups are frequently launching malicious attacks against Chinese sellers, risking listing removals. To combat these challenges, sellers must operate compliantly, actively appeal violations, and optimize product selection, listings, and pricing strategies. This approach is crucial for breaking through during the Black Friday promotion and achieving success.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to Optimizing Search Terms for Sales

Amazon Sellers Guide to Optimizing Search Terms for Sales

This article provides an in-depth analysis of Amazon Search Terms keyword optimization strategies. It emphasizes the importance of avoiding common pitfalls, adhering to writing rules, and mastering keyword acquisition methods. By optimizing these 250 characters, sellers can significantly improve product search rankings, drive traffic, and ultimately increase sales. Effective Search Terms management is crucial for enhanced visibility and improved conversion rates on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Search Term Report Mastery

Amazon Sellers Gain Edge with Search Term Report Mastery

Amazon's Search Term Performance Report helps sellers accurately analyze brand traffic sources and optimize keyword strategies. By identifying key keywords, uncovering monopoly opportunities, tracking traffic origins, understanding customer churn points, and integrating with comprehensive product search performance reports, sellers can comprehensively enhance their brand's competitiveness on the Amazon platform. This report provides valuable insights into search term performance, enabling data-driven decisions for improved visibility and sales.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Face Risks Compliance Challenges in Counterfeit Trade

Ebay Sellers Face Risks Compliance Challenges in Counterfeit Trade

This paper delves into the potential risks of selling counterfeit goods on eBay, including account suspension, legal liability, fund freezing, and reputational damage. It interprets eBay's relevant policies and regulations. Furthermore, it proposes compliance operation strategies, advising sellers to choose authentic product sources, optimize product descriptions, and provide excellent customer service for sustainable development. Finally, it briefly introduces information on account appeals and recovery.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Guide to Sustainable Profits for Beginners

Ebay Sellers Guide to Sustainable Profits for Beginners

This article is for new eBay sellers, detailing strategies to achieve consistent sales and profit growth. It covers auction traffic generation, rapid product listing, Listing optimization, selecting the best posting time, data analysis, and excellent customer service. Master these techniques to quickly transition from an eBay beginner to a profitable expert. Learn how to leverage these key areas to boost your eBay presence and drive sales.

01/04/2026 Customs Knowledge
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Tiktok Sellers Weigh Shopify Vs Wordpress for Ecommerce

Tiktok Sellers Weigh Shopify Vs Wordpress for Ecommerce

This article provides an in-depth comparison of Shopify and WordPress, two major independent website platforms. It analyzes their differences in server hosting, ownership, pricing, features, customer service, and SEO. Tailored recommendations are offered for merchants with varying needs and technical skills, guiding them in selecting the optimal platform. Furthermore, it shares advanced operational strategies for monetizing TikTok traffic, helping merchants build successful independent websites.

01/04/2026 Logistics Encyclopedia
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