Temus Rapid Growth Raises Concerns Over Pricing and Tactics
Temu's rapid rise to the top of the US App Store shopping charts is fueled by its low-price strategy and referral programs. Despite this success, Pinduoduo's stock price plummeted, reflecting concerns in the capital market about its sustainability. Temu faces both success and challenges. Future development requires attention to user stickiness, supply chain management, and compliance issues. Furthermore, new opportunities may arise from niche markets such as Latin America and Africa. The long-term viability of Temu's model remains to be seen.
