Guide to Southeast Asias Media Landscape for Expanding Brands

Guide to Southeast Asias Media Landscape for Expanding Brands

This article provides a comprehensive analysis of the media landscape in key Southeast Asian countries (Vietnam, Thailand, Malaysia, Philippines, and Cambodia), covering traditional newspapers, television, and emerging digital media. It also offers strategic recommendations for brand globalization communication tailored to the specific media characteristics of each country. The aim is to assist brands in accurately selecting communication channels and effectively enhancing their brand influence in the Southeast Asian market.

Chengdu Shuangliu Airport A Glamorous Transformation from citys Airport to airports City

Chengdu Shuangliu Airport A Glamorous Transformation from citys Airport to airports City

Shuangliu International Airport is gradually transforming into a modern city centered on aviation economy, facilitating the transition of old and new driving forces and upgrading industrial structures. High-quality development is being achieved through the Airbus project and the construction of cargo flight routes. The convergence of diverse industries and ecological development are mutually reinforcing, showcasing Shuangliu's ambition to become the "Capital of China's Aviation Economy" in the future.

07/23/2025 Logistics
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Construction Firm Expands into Pet Food with Chongqing Plant

Construction Firm Expands into Pet Food with Chongqing Plant

A hundred-acre pet food base has commenced construction in Qijiang District, Chongqing, invested by a traditional construction company. This marks a step towards intelligent and high-end development in the region's pet industry. Chongqing is systematically planning for the pet economy, focusing on multiple dimensions from research and development and production to cross-border trade. The aim is to seize the initiative in the burgeoning pet economy market.

Frances Inflation Cools As Germany Faces Stagflation Risk

Frances Inflation Cools As Germany Faces Stagflation Risk

French inflation in December slightly undershot expectations, primarily driven by falling energy prices, while food and service prices remain sticky. More critically, the risk of German stagflation poses a threat to the European economy. The ECB faces a dilemma of controlling inflation while stimulating growth, leaving the Euro stable in the short term but under long-term pressure. The European economy faces both challenges and opportunities, requiring a united response.

US Manufacturing PMI Surges Signaling Rebound

US Manufacturing PMI Surges Signaling Rebound

The latest ISM report shows the manufacturing PMI surged to 52.6, the first expansion in nearly a year, signaling a rebound in manufacturing activity. The overall economy has been growing for 15 consecutive months, with the growth rate accelerating. The recovery in manufacturing is expected to have a positive ripple effect on the overall economy. Businesses should seize the opportunities and actively adjust their strategies to capitalize on this upturn.

Tiktok Shop Expands Ecommerce Growth in Southeast Asia

Tiktok Shop Expands Ecommerce Growth in Southeast Asia

This article details how to obtain invitation codes for TikTok Shop Southeast Asia, including targeted invitations for existing UK stores, proactive contact with account managers, and onboarding through partnerships. It analyzes the potential of the Southeast Asian e-commerce market and provides operational strategy suggestions after onboarding, helping sellers tap into the Southeast Asian market. The guide covers key aspects of entering the market and maximizing opportunities within the TikTok Shop platform in the region.

Challenges of Localizing Ecommerce in Southeast Asia

Challenges of Localizing Ecommerce in Southeast Asia

Cross-border e-commerce expert Shi Nan warns against blindly entering the Southeast Asian local shop market without reliable local resources. Businesses may face challenges such as shop opening obstacles, financial risks, and logistical difficulties. Localized operations are crucial. Carefully assess your capabilities and proceed prudently. Entering the Southeast Asian market requires a thorough understanding of the local landscape and a realistic evaluation of your resources to mitigate potential risks and ensure sustainable growth.

Lazada Program Boosts Toy Sellers in Southeast Asia

Lazada Program Boosts Toy Sellers in Southeast Asia

The Southeast Asian remote control toy market holds immense potential. Lazada has launched the "Leading the Way" merchant support program to help Chinese toy sellers capitalize on this opportunity and achieve rapid growth in the region. The program offers customized operational guidance, data-driven product selection recommendations, and access to key resources. This initiative aims to empower Chinese businesses to tap into the lucrative Southeast Asian market and achieve significant success within Lazada's platform.

Costa Ricas Aviation Sector Boosts Economic Growth

Costa Ricas Aviation Sector Boosts Economic Growth

Air transport significantly contributes to Costa Rica's economy, directly generating employment and GDP. Indirectly, it impacts the economy through supply chains, employee consumption, and tourism, with a total contribution of $5.2 billion. Furthermore, air transport facilitates education, cultural exchange, and supports sustainable development. Decreasing air transport costs have improved accessibility in recent years. International routes primarily serve North America, leading to a significant increase in the country's connectivity index, mainly driven by tourism destinations.