Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Amazon Launches Ad Tools to Drive Holiday Sales

Amazon Launches Ad Tools to Drive Holiday Sales

How can Amazon sellers leverage the latest advertising reports to stand out during peak season? This article provides an in-depth analysis of Amazon's new 'Purchases attributed to ads report' and 'Total traffic and invalid traffic report'. It offers practical strategies for ASIN optimization and keyword optimization, helping sellers improve advertising effectiveness and achieve brand growth. By understanding and utilizing these reports, sellers can make data-driven decisions to maximize ROI and boost sales performance during critical shopping periods.

01/06/2026 Logistics Industry Insights
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Amazon Ads Boost New Product Sales While Reducing Costs

Amazon Ads Boost New Product Sales While Reducing Costs

This article presents an Amazon advertising strategy designed to help sellers achieve efficient traffic generation at a lower cost in a competitive market. The strategy encompasses three phases: automatic campaigns, competitor ASIN targeting campaigns, and manual campaigns. It emphasizes keyword research, Listing optimization, and precise targeting to ultimately boost product sales and organic keyword rankings. The approach focuses on a refined advertising campaign setup to maximize ROI and gain a competitive edge within the Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Five Key SEO Strategies

Amazon Sellers Gain Edge with Five Key SEO Strategies

This article delves into five key strategies for internal keyword research on Amazon: leveraging recommended keywords, analyzing competitor ASIN titles/Top Listings, exploring search trends in the front-end search bar, analyzing Search Term Report data, and utilizing brand tools and reports. It aims to help sellers reduce reliance on third-party tools and improve the accuracy and efficiency of keyword collection. This, in turn, optimizes listings, enhances advertising performance, and ultimately achieves precise traffic generation and sales growth.

01/16/2026 Logistics Encyclopedia
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Ebay Updates Return Policy for Automotive Parts to Boost Buyer Confidence

Ebay Updates Return Policy for Automotive Parts to Boost Buyer Confidence

eBay's US site will implement a new return policy for auto parts on July 15, 2025, requiring sellers to offer at least 30 days of free returns for items priced over $10. eBay will subsidize 50% of return shipping costs to enhance customer satisfaction and boost sales. Non-compliant items will be removed, urging sellers to pay attention to the new regulations.

08/04/2025 Logistics
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Los Angeles Port Volume to Drop 10 Amid Trade Policy Changes

Los Angeles Port Volume to Drop 10 Amid Trade Policy Changes

The Port of Los Angeles expects a 10% decrease in container throughput in the second half of this year, primarily due to market changes triggered by U.S. tariff policies against several countries. Despite a strong start to the year, the industry is filled with uncertainty about the future and must remain vigilant.

04/09/2025 Logistics
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Tiktok Shop Adjusts Black Friday Ad Policy to Boost Seller ROI

Tiktok Shop Adjusts Black Friday Ad Policy to Boost Seller ROI

With the Black Friday promotion approaching for TikTok Shop, advertising policies are changing, with the mandatory implementation of GMV Max ads. Echain ERP offers a comprehensive solution to help sellers navigate GMV Max, enabling intelligent ad monitoring and flexible adjustments, real-time ad performance tracking and health diagnostics, efficient one-click report export, precise calculation of TikTok Shop settlement profits, and influencer management to empower content marketing. This helps sellers achieve stable growth during Black Friday.

01/26/2026 Logistics Industry Insights
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Chinas PVC Export Policy Shift Boosts TPE and Advanced Plastics Demand

Chinas PVC Export Policy Shift Boosts TPE and Advanced Plastics Demand

The cancellation of PVC export tax rebates in China is accelerating industry reshuffling and environmental transformation. TPE, with its environmental advantages, is seeing substitution opportunities in toys, automotive, and medical fields. Breakthroughs in domestic SEBS technology are reducing costs. Upgrading toughening systems for daily-use plastics, SBS, POE, and SEBS have become core options. Companies should seize these opportunities, accelerate formula iteration and process upgrades, focus on niche markets, and achieve sustainable development. This shift presents both challenges and prospects for businesses adapting to the evolving landscape.

01/26/2026 Logistics Industry Insights
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Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Product Attribute Targeting (PAT) is a precise advertising mechanism based on target product attributes, displaying ads on other ASIN pages and category search results through manual or enhanced auto-targeting options. This article delves into PAT strategies, setup methods, advantages, and the application of enhanced auto campaigns, helping sellers accurately drive traffic and achieve sales growth. It focuses on leveraging product attributes to optimize ad placement and reach the most relevant customers within the Amazon marketplace, ultimately boosting visibility and conversions.

01/04/2026 Logistics Encyclopedia
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