Chinas Mortise and Tenon Craft Gains Global Cultural Appeal
Grandpa Amu's viral success abroad with his exquisite mortise and tenon joinery highlights the immense potential of combining traditional culture with the internet. His story not only showcases the spirit of Chinese craftsmanship but also offers new ideas for cross-border e-commerce: deeply explore local cultural characteristics, create unique and charming products, and allow the world to understand China and experience the charm of Chinese culture through these cultural symbols. This approach provides a fresh perspective on exporting culture and generating economic opportunities in rural areas.









