Gpts Store Transforms Brand Marketing Strategies

Gpts Store Transforms Brand Marketing Strategies

The launch of the GPTs Store opens up new avenues for brand marketing. This paper explores strategies for brand marketing within the GPTs Store, including creating brand-specific GPTs, optimizing in-store search ranking, and developing multilingual GPTs. It also analyzes the potential of GPTs links in future Google search rankings and proposes recommendations for multi-platform indexing and promotion to help brands seize market opportunities. By leveraging these tactics, brands can effectively establish a presence and engage with a global audience within the rapidly evolving GPTs ecosystem.

02/03/2026 Logistics Industry Insights
Read More
North American Class 8 Truck Orders Drop Amid Cooling Demand

North American Class 8 Truck Orders Drop Amid Cooling Demand

Recent data shows a decrease in North American Class 8 heavy-duty truck net orders for November, both month-over-month and year-over-year, indicating a cooling market demand. This decline is attributed to easing order backlogs, a high-interest rate environment, and concerns about economic growth. However, the market is not in full recession and retains potential for future growth. The order drop serves as an economic signal, suggesting a cautious outlook for the transportation sector and broader economy.

01/28/2026 Logistics
Read More
Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
Read More