Google Ads Guide Boosts Global Ecommerce Growth

Google Ads Guide Boosts Global Ecommerce Growth

This article provides a detailed guide for cross-border e-commerce sellers on how to run Google Ads campaigns. It covers beginner-friendly methods, advanced techniques for refined operations, and the use of Google Analytics to track ad performance. The goal is to help sellers fully master Google Ads campaign skills, improve advertising ROI, and achieve rapid growth in their cross-border e-commerce businesses. From basic setup to performance analysis, this guide aims to empower sellers with the knowledge needed to optimize their Google Ads strategies.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Gain Visibility with Free Posts Feature

Amazon Sellers Gain Visibility with Free Posts Feature

This article delves into the value and usage techniques of Amazon Posts, emphasizing how to create high-converting Posts by using contextualized images, concise and easy-to-understand content, and highlighting brand value. The goal is to generate free traffic to your store. It recommends that sellers fully utilize this free resource to increase store exposure and sales. By optimizing your Posts with engaging visuals and compelling content, you can effectively leverage this feature to drive traffic and boost your overall performance on Amazon.

01/04/2026 Logistics Industry Insights
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Googles Consent Mode V2 Mandatory for EU Marketers

Googles Consent Mode V2 Mandatory for EU Marketers

This article delves into the significance and implementation of Google Consent Mode V2, highlighting its crucial role for businesses serving EU/EEA customers in personalized advertising and analytics. It details the differences between the new and old versions, emphasizing the necessity for businesses to upgrade. The article provides a step-by-step guide to facilitate a smooth transition and avoid data loss and marketing disruptions due to non-compliance. It aims to help businesses understand and implement the necessary changes to adhere to GDPR regulations.

12/30/2025 Logistics Industry Insights
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Google Sheets Users Face GMC Product Feed Upload Errors

Google Sheets Users Face GMC Product Feed Upload Errors

This article addresses the common issue of "file not found" errors when uploading product feeds to Google Merchant Center (GMC). It provides a detailed explanation of how to resolve this problem by modifying Google Sheet access permissions. By setting the permission to "Anyone with the link," you ensure that GMC can successfully retrieve product information, preventing disruptions to your advertising campaigns. This simple adjustment allows GMC to access the data and avoid errors during product feed processing, leading to smoother and more effective ad campaigns.

12/30/2025 Logistics Encyclopedia
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OAG Snowflake Launch Cloudbased Air Travel Data Services

OAG Snowflake Launch Cloudbased Air Travel Data Services

OAG leveraged Snowflake to transform its data infrastructure to the cloud, using machine learning to predict flight capacity and on-time performance. By utilizing the Snowflake Data Marketplace, OAG democratized data sharing, accelerating innovation within the aviation industry. This collaboration enabled OAG to better serve its global customers and inject new vitality into the recovery and development of the aviation sector. The cloud transformation and data sharing capabilities provided by Snowflake are key to OAG's continued success and its contribution to the future of air travel.

01/07/2026 Logistics Industry Insights
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UPS Secures Major USPS Air Cargo Contract Amid Logistics Shift

UPS Secures Major USPS Air Cargo Contract Amid Logistics Shift

UPS secured the USPS air freight contract, significantly altering the industry landscape. USPS aims to reduce costs and increase efficiency, potentially prompting FedEx to adjust its strategy. Increased competition may lead to lower shipping rates. This deal marks a pivotal shift, forcing competitors to re-evaluate their positions and adapt to the changing dynamics of the air cargo market. The long-term impact on pricing and service offerings remains to be seen, but the industry is undoubtedly entering a new era of intensified rivalry.

01/15/2026 Logistics Industry Insights
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USPS Expands Lastmile Delivery for Retailers

USPS Expands Lastmile Delivery for Retailers

The United States Postal Service (USPS) is opening over 18,000 Delivery Destination Units (DDUs) to various shippers. This initiative aims to optimize last-mile delivery, reduce transit times, and lower operational costs. The goal is to improve customer satisfaction for retailers and generate revenue growth for USPS. This move represents a significant step in USPS's strategic transformation to adapt to the growing demands of the e-commerce market. By leveraging its existing infrastructure, USPS seeks to provide faster and more efficient delivery options for businesses.

01/15/2026 Logistics
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Royal Jordanian Adopts Ienva for Sustainable Aviation

Royal Jordanian Adopts Ienva for Sustainable Aviation

Royal Jordanian Airlines has joined the IATA Environmental Assessment (IEnvA) program, demonstrating its commitment to improving environmental management and achieving sustainable development goals. IEnvA, a comprehensive environmental management system, aims to assist airlines in achieving sustainability across all operational aspects, including carbon emissions and waste management. Royal Jordanian's participation highlights the aviation industry's determination to achieve net-zero emission targets. The airline will work to implement IEnvA standards to further reduce its environmental impact and contribute to a more sustainable future for air travel.

01/16/2026 Airlines
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IATA Proposes Streamlined Tourist Fee System for Dominican Republic

IATA Proposes Streamlined Tourist Fee System for Dominican Republic

The International Air Transport Association (IATA) is working to streamline the Dominican Republic's tourist card fee collection mechanism, addressing the current system's failure to effectively exempt certain travelers. IATA proposes eliminating the collection of fees via airline tickets and transitioning to an online portal. They urge the Dominican Republic government to take the lead in resolving the issue. IATA emphasizes its continued support for the Dominican Republic's tourism industry and hopes to collaborate with the government to create a more convenient travel experience for passengers.

01/16/2026 Airlines
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