Amazon Sellers Optimize Ads with Automated and Manual Strategies

Amazon Sellers Optimize Ads with Automated and Manual Strategies

This article delves into Amazon Sponsored Products advertising strategies, emphasizing the priority of automatic targeting campaigns and exploring suitable scenarios for manual campaigns. It recommends that sellers with limited budgets focus on automatic campaigns and improve ad performance through refined operations. Simultaneously, it reminds sellers to avoid over-optimization and maintain rational decision-making to cope with increasing competition. Focusing on automatic campaigns allows for efficient initial data gathering and broader reach, making it a crucial starting point for many sellers.

01/04/2026 Logistics Encyclopedia
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Kroger Pauses Automated Fulfillment Center Expansion Amid Ecommerce Changes

Kroger Pauses Automated Fulfillment Center Expansion Amid Ecommerce Changes

Kroger is abandoning its Charlotte automation center and closing multiple warehouses, compensating Ocado $350 million. This signifies a shift in their e-commerce strategy, moving away from large automated fulfillment centers. Kroger is now focusing on store-based fulfillment and third-party partnerships to meet online grocery demands. This adjustment reflects a change in approach to online grocery delivery, prioritizing cost-effectiveness and leveraging existing infrastructure.

01/15/2026 Logistics
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Global Healthcare Giant Cuts Costs with Automated LTL Bidding

Global Healthcare Giant Cuts Costs with Automated LTL Bidding

A global healthcare company significantly reduced transportation costs and improved operational efficiency by automating its LTL bidding process. This connected them with more carriers, eliminated manual errors, improved RFP efficiency, and enabled data-driven decision-making. Automation is key for businesses seeking a competitive edge in the complex LTL environment. By streamlining the bidding process and leveraging data insights, the company achieved substantial cost savings and enhanced overall supply chain performance. This showcases the power of automation in optimizing LTL freight management.

01/19/2026 Logistics Industry Insights
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Supply Chains Adapt to Geopolitical Shifts and Digital Demands

Supply Chains Adapt to Geopolitical Shifts and Digital Demands

Global supply chains face multiple challenges, including geopolitical tensions, climate change, and labor shortages. This paper emphasizes the importance of supply chain visibility and explores strategies such as digital transformation, diversified sourcing, and risk management to build a more resilient supply chain ecosystem, moving away from a reactive 'rolling apocalypse' scenario. Key technologies include RFID, 2D barcodes, as well as data standardization and interoperability. These approaches enable proactive adaptation and mitigation of disruptions, ensuring business continuity in an increasingly volatile world.

11/03/2025 Logistics Industry Insights
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Oneway Container Leasing Eases Global Shipping Woes

Oneway Container Leasing Eases Global Shipping Woes

The global supply chain faces challenges, and traditional shipping models are rigid. One-way container leasing, as a more flexible and efficient solution, aims to alleviate port congestion, address high freight rates, and reduce environmental pressure by reducing empty container repositioning, lowering transportation costs, and promoting green shipping. Despite challenges in supply-demand matching, network coverage, and market acceptance, one-way leasing is expected to play a greater role in reshaping the global supply chain with digital transformation and green development.

01/06/2026 Logistics Industry Insights
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Directtoconsumer Brands Optimize Supply Chains for Peak Demand

Directtoconsumer Brands Optimize Supply Chains for Peak Demand

DTC brands face peak season challenges, making supply chain strategies crucial. Research highlights flexible inventory, diversified distribution, 3PL partnerships, and predictive analytics as key. Companies need to build resilient supply chains to navigate trade tensions and macroeconomic pressures, capitalizing on DTC growth opportunities and winning during peak sales periods. A robust supply chain allows for quick adaptation to demand surges and potential disruptions, ensuring timely delivery and customer satisfaction. This proactive approach is essential for sustained success in the competitive DTC landscape.

01/08/2026 Logistics Industry Insights
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Edge Logistics Emerges As Key to Agile Costefficient Supply Chains

Edge Logistics Emerges As Key to Agile Costefficient Supply Chains

Traditional supply chains struggle to meet current market demands. Edge logistics, utilizing forward positioning warehouses, reduces delivery times, lowers costs, and enhances customer satisfaction. To achieve this, businesses should build intelligent networks, strengthen data analytics, embrace digitalization, deepen collaboration, and continuously optimize. This approach creates an agile and efficient supply chain, fostering sustainable development. By strategically placing resources closer to the customer, edge logistics enables faster response times and improved service levels, ultimately leading to a more competitive and resilient supply chain.

01/16/2026 Logistics Industry Insights
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Online Learning Eases LTL Talent Shortage Boosts Supply Chains

Online Learning Eases LTL Talent Shortage Boosts Supply Chains

The shortage of LTL transportation talent poses a challenge to supply chains. SMC³'s online LTL courses and certification system offer a solution through systematic learning, case studies, and certification exams. This helps companies quickly enhance employees' LTL expertise and skills, optimize transportation plans, reduce costs, and improve efficiency, ultimately upgrading the supply chain. The program provides a structured approach to building a knowledgeable workforce capable of navigating the complexities of LTL shipping and contributing to improved supply chain performance.

01/19/2026 Logistics Industry Insights
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US Imports Hit Record High As Holiday Demand Strains Supply Chains

US Imports Hit Record High As Holiday Demand Strains Supply Chains

US imports hit a record high in October, indicating sufficient stockpiling for the holiday season, but supply chain bottlenecks persist. Energy imports surged, industrial goods saw steady growth, while healthcare and consumer staples imports declined. Companies need to diversify supply chains, plan ahead, optimize inventory, strengthen collaboration, and embrace digitalization to address these challenges. Future supply chain hurdles are expected to continue, requiring businesses to prepare for the long term. This proactive approach is crucial for navigating the evolving global trade landscape.

01/19/2026 Logistics
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CPG Logistics Adapts to Volatile Global Supply Chains

CPG Logistics Adapts to Volatile Global Supply Chains

This paper delves into the logistics challenges faced by the Consumer Packaged Goods (CPG) industry in the VUCA era, including the application of artificial intelligence, strategic acquisitions, supply chain transparency and resilience, retailer compliance, and talent shortages. The article emphasizes that CPG companies need to embrace change and build more resilient supply chains to succeed in the fiercely competitive market. Building a robust and adaptable supply chain is crucial for navigating disruptions and ensuring continued success in this dynamic environment.

01/21/2026 Logistics
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