Google Search Console Guide to Optimize Website Performance

Google Search Console Guide to Optimize Website Performance

This article provides a detailed introduction to Google Search Console (GSC), covering its various functions and usage methods. It includes account creation and verification, sitemap management, user permission settings, detailed explanations of key features, and advanced application techniques. The aim is to help readers master GSC, improve website visibility in Google search results, and solve common SEO problems. By understanding and utilizing GSC effectively, users can gain valuable insights into their website's performance and optimize it for better search engine rankings.

12/29/2025 Logistics Encyclopedia
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Amazon Tightens Brand Registry Rules for Chinese Sellers

Amazon Tightens Brand Registry Rules for Chinese Sellers

Amazon's mass removal of brand permissions has caused panic among sellers. This article analyzes the impact and reasons behind the event, focusing on interpreting official appeal channels and required materials. It also provides long-term compliance operation suggestions to help sellers cope with sudden verification checks and ensure stable store operations. The key is understanding Amazon's requirements and preparing comprehensive documentation for the appeal process. Staying compliant with Amazon's policies is vital for maintaining brand authorization and avoiding future disruptions.

12/31/2025 Logistics Industry Insights
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VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

This article delves into the crucial role of VAT invoices in Amazon account appeals. It details the importance of invoices, issuance standards, and key considerations. The article emphasizes that regularly issuing genuine and valid VAT invoices is vital for increasing the success rate of appeals. It also provides practical operational guidelines for sellers, helping them successfully pass Amazon account verification. Understanding and properly managing VAT invoices can significantly improve a seller's chances of reinstating their account and maintaining good standing with Amazon.

12/30/2025 Customs Knowledge
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Guide to Ocean Bills of Lading and Shipping Risks

Guide to Ocean Bills of Lading and Shipping Risks

This article provides a comprehensive analysis of the types, functions, and applications of ocean bills of lading in international trade. Focusing on novice sellers, it offers a detailed practical guide on bill of lading selection, information verification, and risk mitigation. The aim is to empower new exporters to engage in international trade activities safely and efficiently by understanding the intricacies of the bill of lading, a crucial document in maritime shipping. This guide helps navigate potential pitfalls and ensures smooth transactions.

01/15/2026 Document Interpretation
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Amazon Eases Seller Account Transfers for Compliance

Amazon Eases Seller Account Transfers for Compliance

Amazon Europe launched a new "Account Business Transfer" policy to help sellers compliantly change their store's legal entity information. By signing a transfer agreement, completing account verification, and submitting relevant documents, sellers can transfer their account to a new legal entity. This addresses security risks arising from inconsistent legal entity information and lays the foundation for long-term stable store operations. The policy streamlines the process of updating account details to reflect changes in business ownership, ensuring compliance and minimizing potential disruptions.

01/16/2026 Logistics Industry Insights
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Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

This article provides an in-depth analysis of common bugs faced by sellers after the OZON platform update and offers practical solutions. It covers various aspects, including backend display anomalies, missing menus, account login issues, category commissions, language bugs, identity verification, and logistics settings. The aim is to help sellers successfully navigate the challenges brought by the platform update, seize opportunities, and achieve business growth. This guide offers actionable insights to resolve technical difficulties and optimize performance on the updated OZON platform.

01/16/2026 Logistics Industry Insights
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Guide to Streamlining Ocean Freight for Crossborder Ecommerce

Guide to Streamlining Ocean Freight for Crossborder Ecommerce

This article analyzes the international sea freight booking process for cross-border e-commerce from a data analyst's perspective, offering solutions for freight forwarder selection and process optimization. It covers demand analysis, booking requests, space confirmation, container loading and customs declaration, and bill of lading settlement. The article emphasizes freight forwarder selection criteria such as qualification verification, service matching, and reputation assessment. The aim is to help cross-border e-commerce sellers complete sea freight booking efficiently and at a lower cost.

01/15/2026 Logistics Encyclopedia
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Biometrics Transform Airports for Contactless Travel

Biometrics Transform Airports for Contactless Travel

Biometric technology is reshaping the airport experience, using facial recognition, fingerprint scanning, and other features for identity verification, enabling contactless check-in, security screening, and boarding. Airports worldwide are accelerating its implementation, driven by government approval and increasing passenger acceptance. Biometrics not only enhances efficiency and reduces queue times but also builds a more secure travel ecosystem through data integration, leading to new trends in the future of travel. This technology promises a smoother, faster, and more secure journey for all travelers.

01/19/2026 Logistics Industry Insights
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Chile Urged to Ease Border Rules to Revive Aviation Tourism

Chile Urged to Ease Border Rules to Revive Aviation Tourism

The International Air Transport Association (IATA) urges the Chilean government to lift border restrictions, including quarantine and PCR test requirements, and streamline vaccine certificate verification processes to boost aviation and tourism recovery. IATA also opposes the 'Mobility Pass' policy restricting domestic air travel. It suggests Chile learn from other countries' experiences and gradually ease restrictions while ensuring safety. The association believes these measures are crucial for stimulating economic growth and restoring passenger confidence in air travel within and to Chile.

01/19/2026 Logistics Industry Insights
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Guide to Container Pickup for International Shipping Drivers

Guide to Container Pickup for International Shipping Drivers

This article provides an in-depth analysis of the crucial container pick-up process for drivers in international shipping. It details the steps from booking preparation, document verification, and fee payment to terminal operations. The article explains the basis and procedures for drivers to pick up containers using the Equipment Interchange Receipt (EIR). It also offers practical solutions to common problems, aiming to help foreign trade and logistics professionals better understand and master the container pick-up process and improve operational efficiency.

01/19/2026 Logistics Encyclopedia
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