Amazon Sellers Adapt to AB Testing Changes Inventory Rules

Amazon Sellers Adapt to AB Testing Changes Inventory Rules

Amazon's A/B testing feature has been upgraded, allowing for automatic deployment of optimized product descriptions to improve conversion rates. Meanwhile, the countdown for automatic removal of aged inventory in the European marketplace has begun, urging sellers to promptly review and adjust settings to avoid losses. Furthermore, the issue of unauthorized product listings (copycats) remains a concern, highlighting the critical importance of strengthening intellectual property protection on the platform.

12/30/2025 Logistics
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Amazon Sellers Urged to Prevent Ad Group Cannibalization

Amazon Sellers Urged to Prevent Ad Group Cannibalization

This article delves into the relationship between Amazon advertising portfolios, ad groups, and campaigns. It focuses on ad group setup techniques and provides campaign grouping recommendations, aiming to help sellers avoid ad group cannibalization and improve advertising efficiency. The ultimate goal is to enable sellers to achieve better sales performance during peak seasons by optimizing their advertising strategies and preventing internal competition within ad groups.

12/31/2025 Logistics Industry Insights
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Seller Sprite Tool Optimizes Amazon Ads for Higher ROI

Seller Sprite Tool Optimizes Amazon Ads for Higher ROI

This article introduces how to use SellerSpirit to track and optimize Amazon Advertising, improving efficiency. It covers data monitoring, report analysis, keyword tracking, and competitor research strategies. By leveraging SellerSpirit's features, sellers can gain valuable insights into their advertising performance, identify high-performing keywords, and understand competitor strategies. This leads to better ad targeting, reduced advertising costs, and ultimately, increased sales and profitability on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Advertisers Focus on CPC Metrics for Optimization

Amazon Advertisers Focus on CPC Metrics for Optimization

This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.

01/06/2026 Logistics Industry Insights
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China Implements New Textile Export Rules for Knitted Apparel

China Implements New Textile Export Rules for Knitted Apparel

Updates to the automatic licensing catalog for textile exports clarify the scope of automatic licensing for knitted apparel, including men's and women's suits, casual wear, trousers, shorts, shirts, T-shirts, underwear, and sportswear. This measure aims to regulate trade order and enhance industry competitiveness. It is not a trade barrier, but rather simplifies customs clearance procedures to create a more convenient trading environment for businesses and promote high-quality development in the textile industry.

09/26/2025 HS Code Query
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Ebay Sellers Adopt New Strategies to Increase Sales

Ebay Sellers Adopt New Strategies to Increase Sales

This article provides an in-depth analysis of eBay advertising optimization strategies. It covers ad group segmentation, keyword selection, negative keyword implementation, bidding strategies, brand advertising utilization, and data analysis for continuous improvement. The aim is to help sellers drive targeted traffic, increase sales, and stand out in the competitive eBay marketplace. By mastering these techniques, sellers can enhance their visibility and achieve better ROI on their advertising spend.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Boost Q1 Sales With Valentines Day Strategies

Amazon Sellers Boost Q1 Sales With Valentines Day Strategies

This article provides an in-depth analysis of Amazon Valentine's Day advertising strategies, covering market trend insights, listing optimization, ad layout, and bidding strategies. It aims to help sellers accurately grasp Valentine's Day market opportunities, efficiently utilize advertising budgets, and improve advertising ROI to achieve sales growth and a strong start to Q1. The guide offers practical tips for maximizing visibility and driving conversions during this crucial shopping period.

12/31/2025 Logistics Industry Insights
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Amazon Launches Precision Ad Spend Tool for Advertisers

Amazon Launches Precision Ad Spend Tool for Advertisers

Struggling with Amazon advertising cost accounting? Lingxing ERP offers a smart solution, automatically generating ad reports with YoY and MoM analysis for quick anomaly detection. Multiple allocation methods automatically distribute advertising costs, and profit reports are automatically generated, helping you accurately calculate every penny invested and improve advertising efficiency. It streamlines ad spend management and provides clear insights into profitability, allowing for data-driven decisions and optimized campaign performance.

12/30/2025 Logistics Encyclopedia
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Amazon Ads Efficiency Cutting Costs and Boosting Sales

Amazon Ads Efficiency Cutting Costs and Boosting Sales

This article delves into common issues and optimization strategies for Amazon Advertising, emphasizing the importance of clear advertising goals, streamlined ad structure, monitoring traffic and ACOS, and focusing on conversion rates. By customizing search ad campaigns, monitoring competitors, and optimizing keyword placement, sellers can overcome ineffective spending and build a high-performing sales engine. The strategies aim to help sellers improve advertising efficiency and drive sales growth on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with SEO Promoted Listings

Ebay Sellers Boost Sales with SEO Promoted Listings

This article delves into eBay store promotion strategies, focusing on the application of organic search optimization and commission advertising (PL). It emphasizes a holistic approach to traffic acquisition, combining refined advertising techniques with the importance of natural search optimization. The aim is to help cross-border e-commerce sellers enhance their store's competitiveness and achieve long-term growth by leveraging both internal and external traffic sources and optimizing their advertising spend.

01/06/2026 Customs Knowledge
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