Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
Read More
Amazon Sellers Optimize Sponsored Ads for Multivariation Listings

Amazon Sellers Optimize Sponsored Ads for Multivariation Listings

This paper addresses the challenges of advertising multi-variant products on Amazon by proposing two core strategies: identifying competitor's best-selling products through market research and using automatic campaigns to test and data-driven select top performers. It also highlights key factors such as Listing quality, keyword selection, bidding strategies, and continuous optimization to help sellers avoid blind advertising, achieve precise traffic acquisition, and improve advertising effectiveness. This approach aims to guide sellers towards data-informed decisions for optimized campaign performance and increased ROI.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

This article provides an in-depth analysis of keyword selection strategies and algorithm mechanisms for Amazon PPC advertising. It emphasizes the importance of patient PPC campaign management, the synergy with organic search rankings, and the supplementary role of PPC. The article highlights three key dimensions of ad ranking rules: new ad weight, the limitations of bidding, and the central role of performance. Combining automatic and manual keyword selection strategies, it recommends using long-tail keywords and relevance principles to improve ad precision and conversion rates. This approach aims to optimize PPC campaigns for better results.

01/05/2026 Logistics Encyclopedia
Read More
Amazon Shares Costeffective Sales Strategies for New Products

Amazon Shares Costeffective Sales Strategies for New Products

This article breaks down Amazon's advertising strategy for new product launches, emphasizing 'rhythm' and 'data analysis.' It covers the initial phase of testing with automatic ads and precise targeting with manual ads. Then, it moves to the accumulation phase, focusing on securing targeted traffic and expanding to broader audiences. Finally, it addresses the optimization and stabilization phase, involving concentrated keyword bidding, negative keyword management, continuous new keyword testing, and regular data reviews. This guide helps you avoid wasteful ad spending and achieve efficient scaling for your new product.

01/15/2026 Logistics Industry Insights
Read More
Amazon Advertisers Optimize Bids for Higher Profits

Amazon Advertisers Optimize Bids for Higher Profits

This article delves into the challenges and misconceptions of Amazon advertising bidding. It exposes the 'gentle trap' of system-recommended bids and introduces scientific and reasonable bidding strategies. These include using reverse calculation to determine the maximum CPC, developing bidding strategies for different scenarios, and continuously monitoring and optimizing advertising data. The aim is to help sellers break through the system's ambiguity, achieve precise targeting, and maximize profitability.

01/15/2026 Logistics Industry Insights
Read More
Ebay Sellers Gain Edge with Auction Pricing Strategies

Ebay Sellers Gain Edge with Auction Pricing Strategies

This article delves into eBay auction price adjustment strategies and platform rules. It focuses on how to cleverly convert a 'Buy It Now' listing to an auction and adjust the reserve price to attract more buyers. Furthermore, it details eBay's proxy bidding mechanism and bidding increments. Practical auction strategies are provided to help you navigate eBay auctions successfully and achieve sales growth. Learn how to optimize your listings and understand the intricacies of the eBay bidding system to maximize your chances of a successful sale.

01/06/2026 Logistics Encyclopedia
Read More
USPS Expands Lastmile Delivery to Cut Costs Speed Service

USPS Expands Lastmile Delivery to Cut Costs Speed Service

USPS plans to open its last-mile delivery network, offering services to retailers and logistics providers through a bidding process. This initiative aims to reduce last-mile costs, improve delivery speed, and generate new revenue streams for USPS. Challenges include the complexity of the bidding process and pricing predictability. However, if successful, this move could reshape the US logistics landscape by providing increased capacity and potentially lower costs for shippers. The open bidding process is intended to foster competition and innovation within the delivery sector.

01/21/2026 Logistics Industry Insights
Read More
Logistics Tender New Regulations Interpretation Key Conditions and Considerations for Self-tendering

Logistics Tender New Regulations Interpretation Key Conditions and Considerations for Self-tendering

This article analyzes the conditions for self-tendering in logistics bidding and the key considerations outlined in new regulations. It covers the qualification requirements for purchasers, legal timelines for tender announcements, and the transparency of the bidding process. The aim is to help companies avoid potential risks and ensure that tendering activities are conducted in a standardized manner.

07/23/2025 Logistics
Read More
Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
Read More
Ebay Tightens Rules on Fake Reviews Impacting Sellers

Ebay Tightens Rules on Fake Reviews Impacting Sellers

This article delves into the phenomenon of sellers boosting positive reviews on the eBay platform, revealing the impact of shill bidding on the platform, consumers, and sellers themselves. eBay has a zero-tolerance policy towards shill bidding, and sellers should operate with integrity and avoid engaging in such practices. The platform uses technical means to identify fraudulent transactions and takes strict punitive measures to maintain a fair and competitive market environment.

01/04/2026 Logistics Industry Insights
Read More