autonomous driving restructuring News

Smart Tech Revolutionizes Global Supply Chains

With deepening globalization, supply chains are undergoing digital transformation. Technologies like IoT and cloud computing are driving this shift to address challenges such as evolving consumer demands, cost reduction, efficiency improvement, and risk management. Companies need to define clear objectives, assess their current state, and choose suitable solutions for gradual implementation and continuous optimization. This approach enables the creation of an efficient and intelligent supply chain capable of meeting the demands of a rapidly changing global market.

01/28/2026 Logistics Industry Insights

Brands Succeed in Crossborder Twitter Marketing

This article provides an in-depth analysis of how cross-border brands can effectively leverage Twitter for marketing. It covers building a brand image, targeting the right audience, creating high-quality content, implementing efficient engagement strategies, using data-driven optimization, and mitigating potential risks. The aim is to help brands establish a strong brand community on the Twitter platform and enhance their global influence. This includes strategies for increasing brand awareness and driving engagement with international customers.

01/27/2026 Logistics Encyclopedia

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Air purifier brand J, in collaboration with YouWoShi, successfully enhanced brand awareness and achieved sales growth through overseas media PR. The YouWoShi team, through precise needs analysis, customized media cooperation plans, efficient content inclusion, and seizing the opportunity of Prime Day, ultimately helped brand J exceed its KPI. This case study verifies the crucial role of media PR in overseas market promotion, demonstrating its effectiveness in boosting brand visibility and driving sales for DTC brands expanding globally.

01/27/2026 Logistics Industry Insights

Europes Solar Surge Amid Gas Crisis Chinese PV Exports Rise

The escalating energy crisis in Europe, highlighted by the Netherlands' closure of its largest gas field, is driving a surge in local demand for solar installations. This situation presents a significant opportunity for Chinese companies, as exports of Chinese photovoltaic products to Europe are experiencing substantial growth. Installing solar power generation equipment is becoming an increasingly sensible choice for EU residents seeking energy independence and cost savings amidst rising energy prices. The demand is expected to continue growing.

01/27/2026 Logistics Industry Insights

Global Aviation Growth Slows Amid Market Uncertainty

According to IATA data, global air passenger demand growth slowed in September, significantly impacted by hurricanes. The report reveals specific performance and challenges in global and regional markets, providing targeted strategic recommendations. The aviation industry needs to actively address rising costs and geopolitical risks while seizing opportunities in emerging markets and driving development through innovation. The slowdown highlights the need for adaptability and strategic planning within the airline sector to navigate current challenges and maintain sustainable growth.

01/27/2026 Logistics Industry Insights

Kelloggs Shifts to Sustainable Sourcing in Supply Chain Overhaul

Kellogg integrates sustainability into procurement decisions and corporate culture by establishing a Director of Sustainability, setting clear goals, and strengthening supplier partnerships, driving a green transformation across the entire supply chain. Its experience demonstrates that corporate sustainability requires full employee participation and sharing best practices to achieve a win-win situation for both economic and environmental benefits. The company's approach highlights the importance of a holistic strategy for promoting sustainable practices throughout the organization and its network.