Walmart Leverages Datadriven Ads for Postholiday Growth

Walmart Leverages Datadriven Ads for Postholiday Growth

This article provides a systematic guide to Walmart advertising review, aiming to help sellers transform peak season experiences into actionable plans. By analyzing product performance, keyword effectiveness, and the cost-effectiveness of ad placements, it enables continuous improvement in advertising ROI and prevents a sharp decline in sales. The guide focuses on leveraging data-driven insights to optimize campaigns and ensure sustained growth on the Walmart platform. It offers practical strategies for maximizing advertising investment and maintaining momentum beyond seasonal peaks.

02/03/2026 Logistics Industry Insights
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Shipping Industry Adapts Strategies Amid Commodity Slump

Shipping Industry Adapts Strategies Amid Commodity Slump

The international commodity market continues its downward trend, leaving the shipping industry facing plummeting freight rates, declining port throughput, and layoffs by shipping giants. This analysis examines the triple headwinds of expected Fed rate hikes, slowing Chinese demand, and falling crude oil prices. It explores how shipping companies can address these challenges by controlling costs, expanding business, embracing technology, and strengthening cooperation. Furthermore, it highlights opportunities in emerging markets and the Belt and Road Initiative, preparing for the 'post-winter era' in the shipping industry.

09/26/2025 Logistics
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Amazon Leads Silicon Valley Tech Layoffs Amid Economic Slowdown

Amazon Leads Silicon Valley Tech Layoffs Amid Economic Slowdown

The layoff wave among Silicon Valley tech giants is intensifying, with Amazon leading the way and nearly 90,000 people losing their jobs in a month. This article analyzes the reasons behind the layoffs and their potential impact on cross-border e-commerce sellers, revealing the difficulties and challenges facing the tech industry. It also explores how individuals can cope during this 'winter'. The layoff wave serves as a wake-up call for the industry and a test for its professionals, highlighting the need for resilience and adaptability.

01/06/2026 Logistics Industry Insights
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Pound Falls Sharply As European Economy Slows

Pound Falls Sharply As European Economy Slows

The European economy is in recession and the pound sterling is plummeting, creating an unprecedented crisis for cross-border e-commerce sellers. The Russia-Ukraine conflict and the Federal Reserve's interest rate hikes are the main causes, leading to decreased consumer spending and increased costs in Europe. Many sellers are forced to liquidate and 'run away'. However, there are opportunities in thermal products and the holiday economy. Sellers need to carefully assess risks and develop flexible strategies to survive the winter and grow against the trend.

12/30/2025 Exchange Rate Query
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Amazon Top Seller Packable Files for Bankruptcy

Amazon Top Seller Packable Files for Bankruptcy

Top Amazon seller Packable is on the verge of bankruptcy due to failed financing, laying off over 20% of its workforce. Over-reliance on the Amazon platform, the fading pandemic dividend, a capital winter, and a strategic error of prioritizing expansion over profits are the main reasons for its downfall. This case serves as a warning to cross-border e-commerce sellers, highlighting the need for diversified channels, improved profitability, and optimized operating models. They need to focus on building sustainable businesses rather than chasing rapid growth.

12/30/2025 Logistics Industry Insights
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Chickfila Opens 150M Florida Distribution Center

Chickfila Opens 150M Florida Distribution Center

Chick-fil-A is investing over $150 million in a new distribution center in Winter Haven, Florida. This facility will serve 170 restaurants and create over 180 jobs, significantly enhancing the regional distribution capabilities for the popular fast-food chain. The new center aims to improve efficiency and responsiveness in Chick-fil-A's supply chain, ensuring timely delivery of essential supplies to its restaurants in the region. This investment demonstrates Chick-fil-A's commitment to optimizing its logistics network and supporting its continued growth.

01/15/2026 Logistics
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Crossborder Trucking Costs Rise Between HCMC and Changsha

Crossborder Trucking Costs Rise Between HCMC and Changsha

This paper delves into the characteristics, freight rate influencing factors, and logistics service content of road transportation from Changsha to Ho Chi Minh City, providing a reference for companies engaged in cross-border transportation. It focuses on the impact of transportation distance, cargo type, time, season, fuel prices, customs clearance fees, and market competition on freight rates. The paper also emphasizes the factors to consider when selecting a logistics service provider, including qualifications, experience, service scope, price, and insurance coverage, offering guidance for informed decision-making.

08/21/2025 Logistics
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Key Strategies for Optimizing Heavy Cargo Air Freight

Key Strategies for Optimizing Heavy Cargo Air Freight

Priority for loading heavy cargo in international air freight is determined by pallet position load capacity, aircraft characteristics, and cargo density, not solely by weight. Understanding weight distribution principles helps shippers avoid delays and improve loading rights during peak season. The core standard is cargo density, supplemented by destination concentration and aircraft compatibility. Balancing safety and efficiency requires adhering to principles of even weight distribution, centered gravity, and aircraft suitability. Optimizing cargo information, selecting standard packaging, and signing priority agreements can enhance loading priority.

11/03/2025 Logistics Encyclopedia
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Ocean Freight Costs Driven by Supply Demand and Seasonality

Ocean Freight Costs Driven by Supply Demand and Seasonality

Trade lane cost variations are influenced by supply and demand, General Rate Increases (GRIs), and seasonality. High-demand lanes tend to have lower freight rates, while GRI implementation increases them. Peak Season Surcharges (PSS), Chinese New Year, and port congestion also contribute to freight rate fluctuations. Businesses should leverage data analytics to optimize transportation strategies and reduce logistics costs. Understanding these factors allows for better cost management and improved supply chain efficiency. Proactive planning and data-driven decisions are crucial for navigating the complexities of international trade.

11/03/2025 Logistics Encyclopedia
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Rising Shipping Costs Squeeze Crossborder Ecommerce Profits

Rising Shipping Costs Squeeze Crossborder Ecommerce Profits

The peak season for cross-border e-commerce is approaching, with freight rates soaring across the board, reaching $2000 for the US West Coast. Shipping companies are announcing price adjustments, and reduced capacity is exacerbating the situation. Cross-border sellers face increased cost pressure and need to plan inventory in advance, optimize supply chains, increase product premiums, adjust pricing strategies, expand sales channels, and strengthen cost control to meet the challenges and maintain profits. Early preparation and strategic adjustments are crucial for navigating the rising costs.

01/04/2026 Logistics
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