Retailers Shift Focus to Supply Chain Visibility Over Justintime
The report indicates that consumer demand for supply chain visibility is surpassing immediate delivery as a key competitive focus for retailers. Consumers prioritize comprehensive control over order status rather than simply speed. The rise of the Direct-to-Consumer (DTC) model and delivery flexibility are emerging as new battlegrounds in retail. Technological tools such as IoT and big data analytics are crucial for achieving effective supply chain visibility, allowing retailers to meet these evolving customer expectations and build stronger brand loyalty by providing transparency and control.
