Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

WCO Enhances Central Asia Road Transport for Trade Growth

WCO Enhances Central Asia Road Transport for Trade Growth

The Secretary General of the World Customs Organization emphasized the role of road transport in improving border 'soft infrastructure' at the International Road Transport Conference. He commended Central Asian countries for joining the revised Kyoto Convention. He called for strengthened public-private partnerships to enhance transport connectivity and contribute to the prosperity and development of the Central Asian region. This collaboration aims to streamline customs procedures and facilitate trade, ultimately boosting economic growth and regional integration through efficient and reliable road transport networks.

WCO Introduces New Customs Strategies to Strengthen Supply Chains

WCO Introduces New Customs Strategies to Strengthen Supply Chains

The Secretary General of the World Customs Organization emphasized the importance of global supply chain resilience at the Asian Development Bank Institute Annual Conference. He highlighted six key challenges: digitalization, data standardization, disruptive technologies, e-commerce, environment, and border conflicts. He called for strengthened customs cooperation, simplified clearance procedures, promotion of mutual recognition and interoperability, and support for cross-border e-commerce and green customs. These measures aim to build a more resilient global supply chain ecosystem, helping businesses navigate uncertainties and achieve sustainable development.

RILO Report Highlights Smuggling Trends in Eastern Europe Central Asia

RILO Report Highlights Smuggling Trends in Eastern Europe Central Asia

RILO Eastern and Central Europe (ECE) has released the latest edition of its 'Herald' magazine. This issue features articles from Albanian and Moldovan intelligence liaisons, showcasing recent project operations and WCO activity information. The magazine provides valuable intelligence on smuggling crime for customs, border management, and law enforcement officials. It serves as a key resource for understanding current trends and fostering international cooperation in combating illicit trade and enhancing border security within the region.

Logistics Sector Faces Rising Costs Tight Capacity LMI Report

Logistics Sector Faces Rising Costs Tight Capacity LMI Report

The latest LMI report indicates continued expansion in the logistics industry, but rising costs, warehousing constraints, and trade policy uncertainty pose challenges. High inventory costs, tight warehouse space, and a weak transportation market are observed. Businesses need to closely monitor market dynamics and flexibly adjust their strategies. Despite overall growth, these factors are creating significant headwinds for logistics operations. Addressing these issues will be crucial for maintaining profitability and efficiency in the current economic climate. Careful planning and adaptive approaches are essential.

Supply Chains Tackle Data Silos to Boost Efficiency

Supply Chains Tackle Data Silos to Boost Efficiency

This paper delves into the three fundamental issues hindering supply chain transparency: fragmented data sources, insufficient data granularity, and lagging technology among partners. It offers corresponding solutions to help companies break down information silos, embrace digitalization, and build a transparent and efficient supply chain. The ultimate goal is to enable businesses to stand out in a fiercely competitive market by leveraging improved visibility and data-driven decision-making throughout their supply chain operations.

EU Logistics Sector Struggles Amid Economic Slowdown Inflation

EU Logistics Sector Struggles Amid Economic Slowdown Inflation

The downturn in the EU economy has eased logistics pressure, but it remains higher than pre-pandemic levels. Weakening demand drivers have led to lower freight rates, although they are still elevated. On-time performance continues to face challenges. The combination of economic slowdown and persistent supply chain issues presents a complex environment for businesses operating in the EU.

Trucking Industry Faces Overcapacity Ecommerce Shifts

Trucking Industry Faces Overcapacity Ecommerce Shifts

At the CSCMP EDGE Conference, executives from trucking, ground parcel, and LTL companies discussed current market conditions and regulatory challenges, offering strategic advice for shippers in 2026. Key issues across sectors include overcapacity, e-commerce-driven growth, and the need for sophisticated management. Shippers should focus on strengthening strategic partnerships, improving supply chain visibility, prioritizing sustainability, and remaining agile to adapt to market fluctuations. Collaboration and data-driven decision-making are crucial for navigating the evolving landscape and optimizing supply chain performance.

Airlines Adopt Iatas FEGA for Fuel Savings Netzero Goals

Airlines Adopt Iatas FEGA for Fuel Savings Netzero Goals

IATA's Fuel Efficiency Consultancy service helps airlines identify and implement fuel efficiency improvements through FEGA gap analysis and IAP action plans. This leads to millions of dollars in annual cost savings and supports their net-zero emission goals. The service combines industry data, expert experience, and customized solutions to provide comprehensive support for airlines, ensuring sustainable fuel efficiency improvements. It helps airlines to optimize their fuel consumption, reduce their carbon footprint, and achieve their sustainability targets by providing tailored strategies and actionable recommendations.

Global Airports Turn to IATA for Cargo Market Guidance

Global Airports Turn to IATA for Cargo Market Guidance

IATA Consulting helps airports thrive in the competitive global air cargo market. Through expert route network development guidance, they assist airports in identifying growth opportunities, optimizing resource allocation, and developing viable business cases. Services include enhancing competitive advantages, developing new routes, and designing incentive programs. IATA Consulting has successfully helped numerous international airports, including Vancouver, Narita, and Changi, to improve their cargo operations. The consulting services focus on strategic planning and implementation to maximize cargo potential and attract new airlines.