Unilever Adopts AI Platform to Enhance Digital Marketing

Unilever Adopts AI Platform to Enhance Digital Marketing

Kuaizi Technology's AI creative platform empowers Unilever's digital marketing upgrade by enabling intelligent creative production and real-time optimization through the Unilever Creative Data Center. The Creative DMP provides quantitative insights for creative strategies, guiding brand strategy. Intelligent video diversification and batch generation of personalized videos enhance efficiency. Kuaizi Technology continues to innovate, enabling brands' digital transformation.

01/26/2026 Logistics Industry Insights
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Convoy Launches TMS Platform to Streamline Freight Management

Convoy Launches TMS Platform to Streamline Freight Management

Convoy introduces an integrated online platform combining the Shipper Platform and Convoy Connect TMS, designed to enhance freight management efficiency. The platform helps shippers reduce costs and shorten lead times through automated tendering, optimized routing, and real-time visibility. Simultaneously, this integration leverages network effects to create more profitable opportunities for carriers, thereby strengthening the overall efficiency and competitiveness of the freight network. It aims to streamline operations and provide a more connected and transparent experience for both shippers and carriers.

01/30/2026 Logistics
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X Platform Opensources Recommendation Algorithm Amid Transparency Push

X Platform Opensources Recommendation Algorithm Amid Transparency Push

X platform has open-sourced its recommendation algorithm, revealing how AI drives content recommendations. Through the Grok model and three key stages, the platform aims to achieve personalized, diverse, and compliant content delivery. This move marks the arrival of an era of algorithmic transparency, with users and the platform expected to co-evolve. The open source initiative allows for greater scrutiny and potential improvement of the recommendation system, fostering trust and collaboration within the community. Ultimately, this could lead to a more engaging and responsible social media experience.

01/30/2026 Logistics Industry Insights
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Taiwan Launches Online Platform for Maritime Shipping Rates

Taiwan Launches Online Platform for Maritime Shipping Rates

The newly built Taiwan sea freight official website is a crucial platform providing sea freight quote information for Taiwan. It offers users convenient services such as sea freight quote inquiry, route inquiry, and schedule inquiry. This platform is authoritative, easy to operate, and provides comprehensive services. It aims to help users quickly understand market conditions, choose suitable logistics solutions, reduce transportation costs, and improve operational efficiency. It's a valuable resource for businesses looking to optimize their sea freight operations to and from Taiwan.

01/30/2026 Logistics
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Maersk Launches Digital Platform to Optimize Global Supply Chains

Maersk Launches Digital Platform to Optimize Global Supply Chains

MyMaerskSupplychain is Maersk's digital supply chain platform, offering features like cargo tracking and reporting to optimize logistics and reduce costs. The platform aims to provide end-to-end visibility and control over the supply chain. Future developments will integrate AI and other advanced technologies to further enhance efficiency and decision-making capabilities. This will enable users to proactively manage disruptions and improve overall supply chain performance. The platform aims to be a central hub for all supply chain related activities.

09/28/2025 Logistics
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Global Flight Safety Boosted by Iatas Turbulence Data Platform

Global Flight Safety Boosted by Iatas Turbulence Data Platform

The IATA Turbulence Aware platform enhances flight safety by creating a global turbulence database through aggregated, anonymized airline data. This provides pilots and dispatchers with more precise turbulence forecasts. The platform's data coverage is constantly expanding with new members joining and collaborations with meteorological service providers extending data applications. IATA is committed to ensuring platform performance and continuously improving it based on user feedback, collectively shaping a safer future for air travel. The platform aims to improve turbulence prediction and avoidance, leading to smoother and safer flights.

01/05/2026 Logistics Industry Insights
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Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Ozon platform introduces a new commission reduction policy, lowering return costs for merchants and benefiting the Russian e-commerce market. VIOMALL provides one-stop services for Chinese sellers through localized operations, including Ozon registration, supply chain support, and local sourcing distribution. This helps sellers seize opportunities in the Russian e-commerce market and achieve business growth. The article analyzes the trend of Sino-Russian cross-border e-commerce and discusses the challenges faced by sellers and corresponding strategies.

07/31/2025 Logistics Industry Insights
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Youtube Vs Tiktok Picking the Best Platform for Creators

Youtube Vs Tiktok Picking the Best Platform for Creators

This article provides an in-depth comparison of YouTube and TikTok, covering content types, user demographics, platform features, search functionality, and copyright issues. It also offers a detailed download guide to help users easily install and use both platforms. The aim is to assist content creators in choosing the most suitable platform for their needs and embarking on a global monetization journey. It highlights the key differences and provides practical advice for navigating each platform effectively.

01/04/2026 Logistics Encyclopedia
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Effective Product Strategies Boost Sales on Douyins Ecommerce Platform

Effective Product Strategies Boost Sales on Douyins Ecommerce Platform

This article delves into the core logic and practical techniques of product selection for TikTok Shop, emphasizing the importance of high profit margins, trending topics, and differentiated competition. It provides strategies such as focusing on niche markets, uncovering niche products, and capitalizing on seasonal goods. The article also reminds sellers that product selection should align with store positioning, focus on sourcing advantages, conduct data analysis, and manage risks. Ultimately, it aims to help merchants achieve daily sales of thousands of orders on TikTok Shop.

01/06/2026 Logistics Industry Insights
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