Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
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Amazon Dominates As 88 of Shoppers Start Purchases There

Amazon Dominates As 88 of Shoppers Start Purchases There

Recent data shows that 88% of consumers preferred Amazon for their last purchase, highlighting strong user loyalty. The Prime membership program is a key factor driving this loyalty, while competitors like Walmart are actively seeking to break through. With online shopping becoming mainstream, competition in the e-commerce market is expected to intensify. Amazon's dominance is being challenged, and the battle for customer preference will continue to shape the future of online retail.

01/06/2026 Logistics Industry Insights
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Amazon Launches Free Search Analytics for Sellers

Amazon Launches Free Search Analytics for Sellers

Amazon Search Analytics is a free SEO tool that helps pinpoint purchase keywords, reveal product exposure keywords, and measure overall organic sales. By accessing the Search Performance report, sellers can understand the exact search terms driving product impressions, clicks, and conversion rates. This allows for optimized keyword strategies, boosting product visibility and conversion. This article provides an in-depth analysis of the tool's features and usage, helping you unlock Amazon growth secrets.

01/05/2026 Logistics Industry Insights
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WCO Publishes 2022 HS Explanatory Notes for Trade Classification

WCO Publishes 2022 HS Explanatory Notes for Trade Classification

The World Customs Organization (WCO) has released the 2022 edition of the Harmonized System Explanatory Notes (HSEN) in print. This provides practical guidance on technical descriptions and classification of goods, serving as the official interpretation of HS codes. Purchase of the print version includes amendment supplements. An online subscription option is also available through the WCO Trade Tools platform. As a global leader in customs affairs, the WCO assists trade professionals in accurate customs clearance.

01/05/2026 HS Code Query
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Shippers Face Rising Container Repair Costs Mitigation Tips

Shippers Face Rising Container Repair Costs Mitigation Tips

This article highlights the importance of purchasing the "Container Unlimited Guarantee" service, aiming to help cargo owners avoid the risk of excessive repair costs due to container damage. It is recommended to purchase this service when booking ocean freight, and no later than 10 days before the estimated arrival date, to ensure full cargo protection and avoid additional financial losses. This guarantee mitigates risks associated with container damage during transit, offering peace of mind and financial security to shippers.

09/28/2025 Logistics Encyclopedia
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Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Importers Bear Customs Inspection Fees Rules Clarified

Importers Bear Customs Inspection Fees Rules Clarified

Flexport clearly states that customs inspection fees are borne by the importer, including inspection fees, service fees, transportation fees, and storage fees. LCL shipments are allocated proportionally. It is recommended to ensure compliant declarations, choose a reliable freight forwarder, purchase insurance, and pay attention to customs policies to reduce the risk of inspection and economic losses. Being proactive in these areas can help importers navigate the complexities of customs procedures and minimize unexpected costs associated with inspections.

11/03/2025 Customs Knowledge
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Amazon Tests Shortform Video inspire to Boost Ecommerce Sales

Amazon Tests Shortform Video inspire to Boost Ecommerce Sales

Amazon APP launched Inspire, a short video feature similar to TikTok, aiming to enhance user shopping experience and purchase conversion rates. This feature will provide a content publishing platform for influencers, brand merchants, and affiliate users. For sellers, it's crucial to start planning early, improve content quality, and optimize strategies based on data to seize the new traffic opportunities. Early adoption and strategic content creation are key to leveraging this new feature for increased visibility and sales.

12/31/2025 Logistics Industry Insights
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Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon has added an 'Add to Cart' button to its search results page, shortening the purchase path and boosting conversion rates. Sellers should check if this feature is enabled for their categories and optimize their listings accordingly. Focus on improving titles, images, star ratings, prices, and promotional offers to capitalize on peak season sales opportunities. This new feature allows customers to quickly add items to their cart directly from the search results, potentially leading to increased sales volume.

12/30/2025 Logistics Industry Insights
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Google Ads Unveils Advanced Keyword Strategies for Better Performance

Google Ads Unveils Advanced Keyword Strategies for Better Performance

This article analyzes Google Ads keyword allocation strategies from a data analyst perspective. It emphasizes principles such as relevance, purchase funnel segmentation, and business value orientation. The paper proposes methods like segmenting keywords, separating brand and non-brand keywords, and regularly reviewing and adjusting strategies. The aim is to help advertisers improve ad performance and ROI. By focusing on data-driven insights and practical techniques, this article provides a comprehensive guide for optimizing keyword strategies within Google Ads campaigns.

12/30/2025 Logistics Encyclopedia
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