Titanium Media NUTRILAND Win TTMS Award for Marketing Innovation

Titanium Media NUTRILAND Win TTMS Award for Marketing Innovation

Titan Technology received the TTMS "Emerging Product Innovation Award" for its deep collaboration with Nutrend in the Southeast Asian market. This case study, through tripartite collaboration, built a three-dimensional growth system around the target audience, validating a new quantifiable seeding model led by brand advertisers with synergistic brand and performance marketing. The project achieved breakthroughs in scale, structure, and efficiency, providing replicable best practices for the industry. It demonstrates the effectiveness of the TTMS platform in driving overseas marketing success and highlights Titan Technology's expertise in this area.

MOOIMOM Expands in Indonesia with Localized Ecommerce Strategy

MOOIMOM Expands in Indonesia with Localized Ecommerce Strategy

Taiwanese maternity and baby brand MOOIMOM successfully expanded into Indonesia by combining online and offline channels, focusing on mothers' needs, balancing product quality and price, and implementing deep localization strategies. This allowed them to stand out in the competitive Southeast Asian market. Their case reveals that the key to DTC brand overseas expansion lies in a deep understanding of the local market, respect for local culture, and providing overseas marketing solutions that meet the needs of local consumers. This includes tailored product offerings and culturally relevant marketing campaigns.

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.