Walmart Clarifies Trademark Rules for Brand Registry Sellers

Walmart Clarifies Trademark Rules for Brand Registry Sellers

Walmart brand registry requires the trademark to be a registered trademark (® symbol) and the registration entity to meet specific qualifications. Merchants need to ensure the trademark is successfully registered and complies with the platform's requirements for the trademark registration entity to successfully pass the brand registry. This process is crucial for sellers seeking to establish their brand presence and credibility on the Walmart marketplace, ensuring compliance with Walmart's policies and enhancing customer trust.

01/22/2026 Logistics Encyclopedia
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Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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HBG Leverages User Insights to Drive Brand Growth

HBG Leverages User Insights to Drive Brand Growth

This recap of HBG's private coaching sessions reveals that user insights and systematic operation are key to brand growth. It emphasizes the importance of user insights, principles for developing blockbuster products, and building a structured NPD (New Product Development) process for product innovation. The goal is to help brand founders create a growth engine and enhance brand competitiveness. By focusing on understanding the user and streamlining product development, brands can achieve sustainable growth and market leadership.

01/23/2026 Logistics Industry Insights
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Red Kap Enhances Logistics Efficiency with Brand Revamp

Red Kap Enhances Logistics Efficiency with Brand Revamp

Red Kap workwear effectively embodies a company's brand image, fostering team cohesion and customer trust. Facing numerous challenges in the logistics industry by 2025, choosing Red Kap workwear can enhance team responsibility, improve protective performance, and reduce operational risks. This helps businesses navigate challenges and improve operational efficiency. Red Kap workwear provides a practical solution for boosting both brand perception and operational effectiveness in the demanding logistics sector.

01/20/2026 Logistics
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GEO Strategies Boost Brand Trust in Aidriven Marketing

GEO Strategies Boost Brand Trust in Aidriven Marketing

AI is reshaping information dissemination, making earned media crucial. Businesses need to employ GEO strategies to optimize brand presence within generative AI engines, enhancing visibility and influence. Public Relations plays a significant role in building trust and conveying value, helping brands win in the AI era. By strategically leveraging location-based data and focusing on authentic communication, companies can navigate the evolving media landscape and establish strong brand trust, ultimately leading to market success in an AI-driven world.

01/26/2026 Logistics Industry Insights
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Amazon Tests Direct Brand Links in Search Results

Amazon Tests Direct Brand Links in Search Results

Amazon US is testing a new feature that allows users to jump directly to a brand's official website when a product search yields no results. This initiative aims to improve user experience, increase brand exposure, and strengthen Amazon's market position. The feature doesn't involve commission fees, potentially exploring new business models. This direct link provides an alternative path for customers, enhancing their shopping journey even when specific products aren't readily available on Amazon.

01/27/2026 Logistics Industry Insights
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Chinese Brand Kemimoto Expands in US UTVATV Market

Chinese Brand Kemimoto Expands in US UTVATV Market

Kemimoto, a Chinese brand providing accessories for UTVs/ATVs in the US market, has achieved annual revenue exceeding 1 billion RMB through differentiated products and localized marketing. Their success stems from focusing on a niche market, emphasizing product innovation, implementing localized marketing strategies, and prioritizing customer feedback. This case offers valuable insights for Chinese brands seeking to expand overseas, demonstrating the importance of understanding local needs and adapting strategies accordingly to achieve significant market penetration and financial success in a competitive environment.

01/28/2026 Logistics Industry Insights
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Independent Domains Boost Brand Growth in Digital Market

Independent Domains Boost Brand Growth in Digital Market

Soohu Quick Site helps businesses and individuals quickly build independent domain websites, enhancing brand image and user trust, and optimizing search engine rankings. Choosing a suitable domain name and combining it with SEO strategies can achieve brand promotion goals. It offers a simple and efficient way to establish an online presence and control your brand identity. By leveraging Soohu Quick Site, users can easily create professional-looking websites without extensive technical knowledge, ultimately boosting their online visibility and credibility.

01/28/2026 Logistics Encyclopedia
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Ryder Introduces Ecommerce Fulfillment Tool for Brand Control

Ryder Introduces Ecommerce Fulfillment Tool for Brand Control

Ryder introduces a new e-commerce fulfillment solution designed to help consumer goods manufacturers break free from third-party platform dependence and embrace direct-to-consumer (DTC) sales. This solution offers comprehensive fulfillment and transportation services, empowering brands to control the user experience, reduce costs, and optimize logistics efficiency. Ryder continuously enhances its e-commerce service capabilities through infrastructure upgrades and strategic acquisitions, providing customers with superior solutions.

01/29/2026 Logistics
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Trust Drives Success in Crossborder Ecommerce Brands

Trust Drives Success in Crossborder Ecommerce Brands

The core of precision operation in cross-border e-commerce lies in brand building. A brand serves as a beacon of trust for consumers, reducing purchase risk, enhancing premium pricing, and increasing user loyalty. Building a successful cross-border e-commerce brand requires defining a clear brand positioning, designing a unique brand image, providing high-quality products and services, conducting effective brand promotion, establishing good customer relationships, and continuously improving and innovating. This holistic approach fosters long-term brand equity and sustainable growth in the competitive global market.

01/04/2026 Logistics Industry Insights
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