Xiaohongshu Ad Spending Doesnt Ensure Brand Success Key Pitfalls

Xiaohongshu Ad Spending Doesnt Ensure Brand Success Key Pitfalls

This article analyzes three brand campaigns on Xiaohongshu that failed despite million-dollar investments, revealing potential risks. It identifies reasons for failure from external market competition and internal operational management. The article suggests avoiding pitfalls by understanding the market, finding product differentiation, focusing on refined operations, and returning to the essence of the product. It emphasizes that product quality is fundamental, and building a strong product-centric self-media presence is key to successful Xiaohongshu campaigns.

12/29/2025 Logistics Industry Insights
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Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Amazon Tightens Product Listing Rules on Color Size Brand

Amazon Tightens Product Listing Rules on Color Size Brand

Amazon will update its product information and brand name policies for the US, Europe, and Japan marketplaces in June. Sellers should pay attention to mandatory attributes like color and size, and standardize brand identification to avoid impacting sales due to incomplete information or brand confusion. Proactively adapting to policy changes is crucial for sellers' continued success on the Amazon platform. This update requires sellers to ensure their listings comply with the new guidelines to maintain smooth operations and avoid potential penalties.

12/31/2025 Logistics
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Amazon Sellers Urged to Secure Trademarks for Brand Growth

Amazon Sellers Urged to Secure Trademarks for Brand Growth

This article uses a Q&A format to delve into 13 key questions about Amazon Brand Registry and trademark registration. It covers the trademark registration process, required materials, review time, as well as the conditions, process, and required materials for Brand Registry. The aim is to help sellers quickly grasp the key points of brand layout, effectively utilize Amazon's brand protection policies, and enhance product competitiveness. This provides a comprehensive guide for navigating the complexities of Amazon brand building.

12/30/2025 Logistics Encyclopedia
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Amazon Brand Registry Enhances Protection and Growth for Sellers

Amazon Brand Registry Enhances Protection and Growth for Sellers

This article provides an in-depth analysis of the Amazon Brand Registry program, offering a detailed guide from eligibility requirements and application process to core benefits. It helps you establish a brand barrier on the Amazon platform and achieve sustainable growth. Registering your brand provides stronger brand protection, enhanced brand control, efficient operations, unique marketing tools, and precise data analysis, serving as the cornerstone of brand success on Amazon.

12/30/2025 Customs Knowledge
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Yibaitongs Crossborder Supply Chain Solution Aids Global Brand Expansion

Yibaitongs Crossborder Supply Chain Solution Aids Global Brand Expansion

Ebaotong is a comprehensive logistics company specializing in cross-border supply chain management, providing one-stop logistics solutions to help brands go global. Its core advantages include industry cluster empowerment, diversified logistics products, and digital operation. Ebaotong's dedicated line services cover major global markets, its overseas warehouse services support localized operations, and its domestic pick-up network covers the entire country. Choose Ebaotong to build a global brand.

12/30/2025 Logistics Industry Insights
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon's large-scale brand removal event affected over 8,000 brands, causing panic among sellers. This article delves into the causes, including problematic trademarks, brand abuse, and inconsistent entities. It provides official solutions: verifying the relationship between brand owner and account owner. Furthermore, it shares appeal strategies, success stories, and compliance operation suggestions to help sellers navigate the crisis. The article aims to equip sellers with the knowledge and tools to address brand removal issues and maintain a compliant presence on Amazon.

12/30/2025 Logistics Industry Insights
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BNSF Norfolk Southern Launch Fast Freight Route Pacific Northwest to Central US

BNSF Norfolk Southern Launch Fast Freight Route Pacific Northwest to Central US

BNSF Railway and Norfolk Southern Railway have launched a new international intermodal service that significantly reduces the transit time from the ports of Seattle and Tacoma to Chicago, from nine days to six. This initiative enhances customer shipping efficiency and supply chain flexibility, supporting the rapid development of the economy and markets in the Pacific Northwest.

04/03/2025 Logistics
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Walmart Introduces LCL Shipping for Small Sellers

Walmart Introduces LCL Shipping for Small Sellers

At the 2025 Global E-commerce Launch Conference, Walmart announced the launch of LCL (Less than Container Load) shipping services for first-mile logistics, specifically designed for small-batch and frequent sellers. This initiative aims to help sellers replenish inventory flexibly and improve logistics efficiency. The service has already been launched at Yantian Port and will expand to more ports in the future.

08/07/2025 Logistics
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GLS Expands Fast Useurope Shipping Options

GLS Expands Fast Useurope Shipping Options

GLS Group integrates its US and European networks to launch an efficient door-to-door cross-border parcel delivery service, significantly reducing transit times and offering end-to-end tracking and customized solutions. This simplifies cross-border logistics, assisting businesses in expanding into the US and European markets. This launch marks a significant step in GLS's transformation into a global logistics leader.

11/03/2025 Logistics Industry Insights
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