Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Sublue underwater thruster's social media marketing achieved a breakthrough, exceeding 100,000 units in sales. By collaborating with influencers, the marketing campaign showcased product functionality and user experience, achieving precise conversion from initial interest ('seeding') to actual purchase. Influencer partnerships were key to driving awareness and demonstrating the value proposition of the underwater thruster, ultimately leading to significant sales growth and market penetration.

China-Russia Highway Corridor Boosts Cross-Border Trade Efficiency

China-Russia Highway Corridor Boosts Cross-Border Trade Efficiency

A hardware company in Wenzhou successfully transported goods to Moscow via the Rusyun platform, enhancing logistics efficiency and experience. The platform provides one-stop services, significantly reducing costs. Meanwhile, the launch of Harbin Longyun International Land Port marks the opening of the Harbin-Russian highway corridor, attracting numerous businesses and promoting the development of foreign trade services. Statistics show that cargo shipment volume has significantly increased since the center's launch, highlighting the potential of regional logistics advantages.

07/29/2025 Logistics
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Meta Prepares Web Version of Threads to Rival X

Meta Prepares Web Version of Threads to Rival X

Meta is expected to launch the web version of Threads early this week, intensifying competition with X (formerly Twitter). The web version aims to improve user experience and reshape the competitive landscape. Threads still needs to refine its features and potentially integrate with decentralized social networks to truly challenge the X platform. This launch marks a significant step in Meta's efforts to establish Threads as a major player in the social media space, offering users greater accessibility and functionality.

Launch of Cold Chain Transport Train in Yangtze River Delta Promotes Fresh Logistics Development

Launch of Cold Chain Transport Train in Yangtze River Delta Promotes Fresh Logistics Development

The Yangtze River Delta railway has launched its first cold chain transportation train, aimed at enhancing the efficiency of fresh produce transport and reducing logistics costs. The inaugural train departs from Shanghai to Chengdu, traveling at a maximum speed of 120 km/h, covering the distance in approximately 38 hours, thus reducing transit time by about 22 hours. Additionally, transportation costs are expected to decrease by around 20%. This development plan will encompass multiple routes, further improving the cold chain logistics network.

07/19/2023 Logistics
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Jd's Unmanned Delivery Vehicles Are Set to Launch, Potentially Transforming the Express Delivery Industry

Jd's Unmanned Delivery Vehicles Are Set to Launch, Potentially Transforming the Express Delivery Industry

JD.com announced that its self-developed unmanned delivery vehicles will start trial operation in October, with large-scale commercialization expected by 2017. These vehicles are designed for last-mile delivery, capable of obstacle avoidance and route planning, while notifying users via an app for pickup. This initiative aims to optimize urban logistics efficiency, reduce reliance on delivery personnel, and address the market changes resulting from a declining demographic dividend.

Lianyungang New Europe Freight Train Launch: Promoting China-kazakhstan Cooperation and Upgrading International Logistics

Lianyungang New Europe Freight Train Launch: Promoting China-kazakhstan Cooperation and Upgrading International Logistics

The launch of the 'Lianxinyou' train route from Lianyungang to Kazakhstan and Europe marks an upgrade in logistics cooperation under the Belt and Road Initiative. The railway spans 11,000 kilometers and reduces transport time to 12 days, enhancing transport efficiency. As a crucial logistics hub, Lianyungang facilitates economic cooperation between China and Kazakhstan and collaborates with Kazakhstan to build a modern logistics park, laying the foundation for future development.

12/13/2023 Logistics
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.