Amazon Sellers Struggle with Product Selection Amid Competition

Amazon Sellers Struggle with Product Selection Amid Competition

Amidst increasing competition on Amazon, small and medium-sized sellers need to transform their product selection strategies. This article emphasizes the importance of differentiated competition and refined operations, providing a multi-dimensional product selection analysis framework including market research, competitor analysis, cost control, and promotion strategies. It also highlights the crucial role of data analysis in product selection and operation, helping small and medium-sized sellers survive and thrive in a competitive environment and achieve profitability.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Crossborder Marketing Guide

Ebay Sellers Gain Edge with Crossborder Marketing Guide

This article delves into eBay cross-border marketing strategies, emphasizing a dual approach of Auction and Buy It Now. It highlights the effective use of official promotion tools, building a professional store image, optimizing profile pages, upgrading listing levels, and active participation in discussion forums. The aim is to provide sellers with a systematic marketing plan to increase store traffic and sales. The strategies focus on maximizing visibility and conversion rates within the competitive eBay marketplace.

01/19/2026 Logistics Encyclopedia
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Datadriven Ad Strategies Boost Restaurant Revenue

Datadriven Ad Strategies Boost Restaurant Revenue

This article analyzes common reasons for slow spending in local promotion, emphasizing its differentiated exploration mechanism compared to ByteDance Engine Ads. Targeting national and local city campaigns, it provides refined operational strategies such as increasing bids, optimizing targeting, and changing optimization goals. The aim is to help readers improve budget utilization and achieve precise customer acquisition. By understanding the nuances of local targeting and implementing these strategies, advertisers can maximize their ROI and effectively reach their desired local audience.

01/23/2026 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Tools to Compete

Amazon Sellers Turn to Offplatform Tools to Compete

This article introduces five methods and tools for researching Amazon competitors' off-Amazon promotion strategies, including the LeapCa plugin, ASIN.xuggest.com, Off-Amazon Intelligence, SEMRUSH, and manual searching. It also shares tips on quickly identifying Amazon competitors. The goal is to help sellers better understand their rivals' promotional strategies and develop more effective marketing plans. By leveraging these techniques, sellers can gain valuable insights into the competitive landscape and optimize their own marketing efforts to achieve greater success on Amazon.

02/04/2026 Logistics Encyclopedia
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Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive offers convenient event promotion management tools, allowing users to easily edit published event information via email with professional support. It also provides a self-service channel for promoting new events, aiming to help users precisely reach their target audience and enhance brand influence. The platform streamlines event marketing and management, making it easier for businesses to connect with their desired customers and optimize their marketing efforts within the supply chain sector.

01/06/2026 Logistics Industry Insights
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Brands Succeed in Crossborder Twitter Marketing

Brands Succeed in Crossborder Twitter Marketing

This article provides an in-depth analysis of how cross-border brands can effectively leverage Twitter for marketing. It covers building a brand image, targeting the right audience, creating high-quality content, implementing efficient engagement strategies, using data-driven optimization, and mitigating potential risks. The aim is to help brands establish a strong brand community on the Twitter platform and enhance their global influence. This includes strategies for increasing brand awareness and driving engagement with international customers.

01/27/2026 Logistics Encyclopedia
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Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon's Brand Video Ads have a major update, now directly driving traffic to Brand Stores and sub-pages. This article analyzes how to leverage this new feature, using strategies like granular sub-pages, consistent brand tone, and brand storytelling to precisely drive traffic and improve conversion rates. It also reminds sellers to check for feature availability and seize the opportunity to get ahead.

01/04/2026 Logistics Encyclopedia
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Tiktok Drives Niche Product Sales Through Shortform Video

Tiktok Drives Niche Product Sales Through Shortform Video

This article delves into the success stories of niche products going viral on TikTok. It reveals how brand sellers leverage high-quality content, engagement, personalization, and trend-jacking strategies to effectively attract their target audience, enhance brand awareness, and boost product sales. Furthermore, it provides concrete recommendations for brand sellers' marketing activities on TikTok, aiming to help them achieve greater success in the short-video era. The analysis focuses on practical strategies for creating engaging content and building a community around niche products.

01/05/2026 Logistics Industry Insights
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Amazfit Gains Foothold in US Smartwatch Market

Amazfit Gains Foothold in US Smartwatch Market

Amazfit, a brand under Huami Corporation, successfully listed on the New York Stock Exchange within five years, becoming the first Chinese smart wearable device brand to do so. This achievement is attributed to its excellent product quality, competitive price-performance ratio, and flexible operational strategies. Through differentiated crowdfunding strategies and a focus on extreme value, Amazfit has achieved significant success in overseas markets. While the brand has experienced rapid growth, it continues to face both opportunities and challenges in the future global landscape.

01/27/2026 Logistics Industry Insights
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