Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
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Guide to Reporting Fake Accounts on Linkedin and Twitter

Guide to Reporting Fake Accounts on Linkedin and Twitter

This article provides a detailed guide on reporting fake accounts on LinkedIn and Twitter, outlining the necessary steps and precautions. It also offers advice on preventing brand impersonation, aiming to help cross-border e-commerce sellers protect their legitimate rights and maintain their brand image. The guide emphasizes proactive measures and reactive strategies to combat online fraud and safeguard brand reputation in the global marketplace. By following these recommendations, businesses can effectively mitigate the risks associated with fake accounts and brand misuse.

01/04/2026 Logistics Industry Insights
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Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Guide Mastering Onsite Promotion for Beginners

Ebay Sellers Guide Mastering Onsite Promotion for Beginners

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. Promoted Listings help products stand out in search results, while Brand Ads focus on enhancing brand influence and conversion rates. For new sellers, it is recommended to start with Promoted Listings to build a solid foundation and then gradually experiment with Brand Ads to achieve precise traffic generation and sales growth. This approach allows for a phased and effective implementation of eBay's promotional tools.

01/06/2026 Logistics Encyclopedia
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Chinese Pet Brands Expand on Amazon Amid Global Demand

Chinese Pet Brands Expand on Amazon Amid Global Demand

The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.

08/04/2025 Logistics Encyclopedia
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Urbanization Drives Shift to Microhubs in Regional Logistics

Urbanization Drives Shift to Microhubs in Regional Logistics

Urbanization is profoundly reshaping global supply chains. The Maersk 'Beyond the Container' podcast focuses on this transformation, exploring the rise of micro-hubs, the importance of inner-city logistics, the circular economy and shared warehousing, and the shift in logistics models from global to regional. Experts emphasize that logistics companies should actively participate in urban planning to build efficient and sustainable urban logistics systems and seize future opportunities. This includes adapting to new models and collaborating with city authorities to ensure seamless integration and optimized delivery networks.

09/26/2025 Logistics Industry Insights
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Uschina Trade War Disrupts Shipping Alters Supply Chains

Uschina Trade War Disrupts Shipping Alters Supply Chains

Escalating US-China trade tensions have led some international brands to suspend ocean freight from China to the US. The Port of Los Angeles is experiencing a surge in canceled sailings, posing difficult choices for businesses. While short-term freight volume data remains acceptable, a decline is anticipated in the second half of the year. The trade friction may trigger a reshaping of supply chains, requiring businesses to proactively address challenges and seize opportunities. Companies must adapt to the evolving landscape to maintain competitiveness.

11/03/2025 Logistics
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DHL Expands Air Freight to Meet Rising Global Trade Demand

DHL Expands Air Freight to Meet Rising Global Trade Demand

DHL launched Xcelerate, a fast airport-to-airport freight service, offering prioritized handling, guaranteed capacity, and dedicated customer support to enhance international air cargo efficiency. Concurrently, DHL's E-commerce Trends Report highlights the pivotal roles of logistics, sustainability, and artificial intelligence in reshaping online shopping. The report provides strategic insights for businesses, emphasizing the need to adapt to evolving consumer demands and technological advancements in the e-commerce landscape. This underscores DHL's commitment to innovation and providing comprehensive solutions for the dynamic global market.

11/03/2025 Logistics
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Airlines Boost Profits with Rising Ancillary Revenue

Airlines Boost Profits with Rising Ancillary Revenue

This paper delves into the rise of airline ancillary revenue and its impact on industry profitability and passenger experience. By analyzing the growth drivers, composition, benefits, and the role of innovative startups in ancillary revenue, it reveals its increasing importance in airlines' financial stability and personalized services. The study also explores the future development trends driven by technology, highlighting how ancillary revenue is reshaping the aviation landscape and offering new opportunities for airlines to enhance revenue streams while improving the overall travel experience for passengers.

12/29/2025 Airlines
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