Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands is an advanced marketing tool exclusively for brand-registered sellers. It highlights brands in search results through banners, videos, and more, driving traffic to brand stores or custom landing pages to increase brand awareness and sales. This article details the types, operation, and setup steps of Sponsored Brands ads. It emphasizes the high return on ad spend and recommends brand-registered sellers actively utilize this tool to boost visibility and drive conversions on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
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Guide to Reporting Fake Accounts on Linkedin and Twitter

Guide to Reporting Fake Accounts on Linkedin and Twitter

This article provides a detailed guide on reporting fake accounts on LinkedIn and Twitter, outlining the necessary steps and precautions. It also offers advice on preventing brand impersonation, aiming to help cross-border e-commerce sellers protect their legitimate rights and maintain their brand image. The guide emphasizes proactive measures and reactive strategies to combat online fraud and safeguard brand reputation in the global marketplace. By following these recommendations, businesses can effectively mitigate the risks associated with fake accounts and brand misuse.

01/04/2026 Logistics Industry Insights
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Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Guide Mastering Onsite Promotion for Beginners

Ebay Sellers Guide Mastering Onsite Promotion for Beginners

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. Promoted Listings help products stand out in search results, while Brand Ads focus on enhancing brand influence and conversion rates. For new sellers, it is recommended to start with Promoted Listings to build a solid foundation and then gradually experiment with Brand Ads to achieve precise traffic generation and sales growth. This approach allows for a phased and effective implementation of eBay's promotional tools.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

Amazon Sellers Adopt New Strategies to Combat FBA Hijacking

This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.

08/04/2025 Logistics Encyclopedia
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Amazon Sellers Guide Branding and Ad Strategies

Amazon Sellers Guide Branding and Ad Strategies

This article delves into key techniques for Amazon brand building, advertising strategies, and traffic loop optimization. It covers brand logo creation, store page optimization, off-Amazon traffic channels, and the use of category ads. Through brand defense and offensive strategies, along with alternative advertising tactics, it helps sellers stand out in the Amazon marketplace and maximize profits. The article provides practical insights on how to create a strong brand presence, effectively utilize advertising tools, and build a sustainable traffic ecosystem for long-term success on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Threat from Buy Box Hijackers

Amazon Sellers Face Rising Threat from Buy Box Hijackers

Amazon Buy Box hijacking poses a significant challenge for brand sellers. This article delves into the importance of the Buy Box and the damage caused by hijacking. It provides four preventive strategies: staying vigilant, registering your brand, establishing an independent website, and strengthening brand identity. Furthermore, it outlines response measures for hijacking incidents, including issuing warnings, collecting evidence, and controlling damages, to help sellers protect their brand and sales. The article aims to equip sellers with the knowledge and tools necessary to combat Buy Box hijacking effectively.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle As Funding Dries Up

Amazon Sellers Struggle As Funding Dries Up

The Amazon brand acquisition frenzy is cooling down, with funding plummeting by over 80%, leaving the industry facing internal and external challenges. Acquirers are transforming to survive, urging sellers to choose partners cautiously. The industry is undergoing a rational return and value reconstruction, emphasizing operations, brand building, and diversified channel expansion in the future. The focus shifts from rapid acquisition to sustainable growth and long-term brand value creation. Sellers need to carefully evaluate potential acquirers based on their operational capabilities and commitment to brand development.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Crossborder Hijacking Seek Solutions

Amazon Sellers Face Crossborder Hijacking Seek Solutions

This article delves into the cross-site piggybacking issue faced by Amazon sellers, revealing its principles and harms, and providing detailed countermeasures. It emphasizes the importance of intellectual property protection and introduces brand protection tools offered by Amazon. The aim is to help sellers build a solid anti-piggybacking "fortress" to protect their brand and interests. The article covers proactive and reactive strategies, including brand registry enrollment, trademark registration, and reporting violations to Amazon. By implementing these measures, sellers can mitigate the risks associated with unauthorized product listings and maintain control over their brand presence.

12/31/2025 Logistics Industry Insights
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