The report "DHL Trade Growth Atlas" published by DPDHL Group and NYU Stern School of Business highlights ten major trends in global trade after the pandemic. It points out changes and opportunities in trade growth and supply chain configurations between emerging and developed economies, emphasizing the importance of open trade and international cooperation.
The pet e-commerce market saw fierce competition during this year's 618 Shopping Festival. Freeze-dried staple food gained popularity on JD.com, with leading brands like Royal Canin and pidan experiencing rapid growth. On Tmall, NetEase Yanxuan led the way, while emerging brands such as Honest One and BLUE TREE showed strong potential. Various brands released their sales reports, achieving record-breaking sales figures, indicating a faster development for the pet e-commerce market.
Pet brand "Hunter" is facing a trust crisis due to production information issues with its freeze-dried products, drawing attention to its parent listed company. This incident exposes the quality chaos and lack of regulation in the pet food industry. The article calls on companies to adhere to quality standards, regulatory authorities to strengthen supervision, and jointly promote the healthy development of the industry. It also provides purchasing advice for consumers. The case highlights the need for greater transparency and accountability within the pet food sector to ensure pet safety and consumer confidence.
The global "heating economy" is heating up, with Chinese warm-keeping products gaining popularity in overseas markets due to their cost-effectiveness. This report analyzes the global heating market size, growth drivers, opportunities and challenges faced by Chinese enterprises. It proposes suggestions on product innovation, brand building, channel expansion, and risk management to help Chinese companies tap into the global warming market. Chinese companies should focus on quality and adapting to local needs to maximize their success in the international market.
International Cargo Transportation Identification Report is a necessary document for cross-border transportation of specific goods. This paper details the types of goods requiring such a report, including chemicals, electronic products, and biological products. It analyzes the key identification points for air, sea, and land transportation. Furthermore, it introduces the application process, precautions, and cost-effectiveness of the identification report, aiming to provide comprehensive guidance for foreign trade practitioners. This includes information on report validity and factors influencing the cost of obtaining the necessary certifications for international shipping.
This article delves into eBay store traffic generation strategies, covering on-site promotion (Promoted Listings, promotional tools, brand advertising), organic search optimization (keywords, titles, descriptions, category optimization), and off-site traffic generation (social media, video, classified ads promotion). It emphasizes the importance of creating high-quality listings and optimizing titles, providing comprehensive traffic generation guidance for sellers to help increase store traffic and sales.
This article provides an in-depth analysis of TikTok influencer marketing strategies and practical techniques. It offers a comprehensive operational guide, covering everything from goal setting and influencer selection to effective communication. The guide helps brands leverage the TikTok platform efficiently to enhance brand awareness and boost sales. It explores key considerations for successful campaigns and provides actionable insights for maximizing ROI on TikTok influencer marketing efforts.
Amazon's front-end feature adjustments intensify seller competition, with historical price transparency and price competitiveness labels fueling a price war. Sellers need to adjust pricing strategies, utilize monitoring tools, enhance product value and customer experience, and expand diversified sales channels. In the long run, building a sustainable competitive advantage by focusing on brand building and supply chain management is crucial for success in the evolving Amazon marketplace.
Amazon Editorial Recommendations represent a promotional strategy blending content and affiliate marketing. This article delves into its operational mechanisms, collaboration strategies, and provides optimization suggestions for sellers. It aims to help sellers effectively enhance brand awareness and achieve sales growth by leveraging Amazon's editorial placements. Understanding how these recommendations work and how to optimize for them can significantly impact a seller's visibility and revenue on the platform.
Faced with algorithm adjustments in Amazon's search results pages, sellers need to shift their thinking and reshape their operational strategies. This article delves into the reasons for traffic loss and provides strategies such as cultivating Amazon's Choice, leveraging Editorial Recommendations, skillfully utilizing associated traffic, emphasizing brand power, and optimizing listings. These strategies aim to help sellers regain traffic and achieve sales growth on the Amazon platform.
