Unilever Adopts AI Platform to Enhance Digital Marketing

Unilever Adopts AI Platform to Enhance Digital Marketing

Kuaizi Technology's AI creative platform empowers Unilever's digital marketing upgrade by enabling intelligent creative production and real-time optimization through the Unilever Creative Data Center. The Creative DMP provides quantitative insights for creative strategies, guiding brand strategy. Intelligent video diversification and batch generation of personalized videos enhance efficiency. Kuaizi Technology continues to innovate, enabling brands' digital transformation.

01/26/2026 Logistics Industry Insights
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Onward Kashiyamas Wool Line Boosts Sales in Japan

Onward Kashiyamas Wool Line Boosts Sales in Japan

Japanese apparel group Onward Kashiyama successfully promoted its Merino wool knitwear collection across six women's brands in collaboration with The Woolmark Company. The campaign effectively highlighted the quality advantages of Merino wool, integrating online and offline channels to achieve significant sales growth and increased online traffic. This initiative demonstrates the importance of sustainable practices and digital transformation in driving brand growth. The partnership underscored the value of quality materials and innovative marketing strategies in the competitive fashion market, resulting in a successful campaign that boosted brand visibility and customer engagement.

01/06/2026 Logistics Industry Insights
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Anker Leads Crossborder Ecommerce Growth Strategies

Anker Leads Crossborder Ecommerce Growth Strategies

This article delves into the success stories of Anker and Globalegrow, two prominent cross-border e-commerce platforms. It analyzes their strategies in areas like product category selection, brand building, channel distribution, and logistics. The study offers actionable strategies for small and medium-sized cross-border e-commerce enterprises in China, including focusing on niche product categories, expanding sales channels, optimizing logistics, emphasizing brand building, investing in talent development, staying informed about policy changes, and embracing digital transformation. These strategies aim to help these businesses achieve breakthrough growth.

01/04/2026 Logistics Industry Insights
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
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Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet brand "Hunter" is facing a trust crisis due to production information issues with its freeze-dried products, drawing attention to its parent listed company. This incident exposes the quality chaos and lack of regulation in the pet food industry. The article calls on companies to adhere to quality standards, regulatory authorities to strengthen supervision, and jointly promote the healthy development of the industry. It also provides purchasing advice for consumers. The case highlights the need for greater transparency and accountability within the pet food sector to ensure pet safety and consumer confidence.

01/23/2026 Logistics Industry Insights
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Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Air purifier brand J, in collaboration with YouWoShi, successfully enhanced brand awareness and achieved sales growth through overseas media PR. The YouWoShi team, through precise needs analysis, customized media cooperation plans, efficient content inclusion, and seizing the opportunity of Prime Day, ultimately helped brand J exceed its KPI. This case study verifies the crucial role of media PR in overseas market promotion, demonstrating its effectiveness in boosting brand visibility and driving sales for DTC brands expanding globally.

01/27/2026 Logistics Industry Insights
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Yunmanman Releases 2024 Industry Logistics Insight White Paper To Support Digital Transformation

Yunmanman Releases 2024 Industry Logistics Insight White Paper To Support Digital Transformation

The YMM 2024 series of industry logistics insight white papers covers six key industries: Foshan furniture, Zhongshan lighting, Yangtze River Delta food, Dongguan clothing, Ningbo auto parts, and Yangtze River Delta photovoltaic. It provides an in-depth analysis of the logistics status and challenges in these sectors, helping companies optimize their supply chains and enhance competitiveness while offering references for future strategic planning.

10/28/2024 Logistics Industry Insights
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