Crossborder Ecommerce Sellers Face Slump Amid Economic Downturn

Crossborder Ecommerce Sellers Face Slump Amid Economic Downturn

The cross-border e-commerce industry is experiencing a downturn, with sellers facing rising costs and tightening platform policies. Many companies are resorting to disguised layoffs and benefit cuts. To overcome these difficulties, sellers need to refine operations, diversify channels, strengthen brand building, and optimize supply chains. These strategies are crucial for survival and development in the fiercely competitive market. Focusing on efficiency and adaptability is key to navigating the current challenges and positioning businesses for future success.

01/07/2026 Logistics Industry Insights
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Instagram Adopts Xiaohongshus Faceless Influencer Trend

Instagram Adopts Xiaohongshus Faceless Influencer Trend

Anonymous influencer marketing is an emerging social media marketing model gaining popularity. It focuses on lifestyle, learning, and niche influencers, prioritizing content quality over appearance. This provides brands with diverse strategies like contextualized product seeding, knowledge empowerment, and authoritative endorsements. Brands need to deeply understand their audience, choose suitable influencer partners, and emphasize communication and collaboration to succeed in this marketing revolution. This approach offers a fresh perspective on reaching target audiences and building brand trust through authentic content.

01/07/2026 Logistics Industry Insights
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Guide to Launching an Instagram Shop for Global Sales

Guide to Launching an Instagram Shop for Global Sales

This article provides a detailed guide on opening an Instagram Shop, covering essential steps and considerations, including preparation, account setup, product listing, and operational strategies. By following this guidance, cross-border e-commerce sellers can leverage Instagram's visual marketing strengths to expand into overseas markets and achieve business growth. It emphasizes utilizing the platform to showcase products and engage with a global audience, ultimately driving sales and brand awareness in the competitive international e-commerce landscape.

01/07/2026 Logistics Encyclopedia
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Google SEO Guide for Beginners to Boost Rankings

Google SEO Guide for Beginners to Boost Rankings

This article unveils a brand-new Google SEO strategy, covering nine key techniques including keyword strategy, AI article optimization, website architecture, external linking, and user experience. It helps you quickly improve website rankings, surpass competitors, and achieve precise traffic and order growth. Master these secrets, and even beginners can easily dominate the first page of Google! This comprehensive approach provides actionable insights for boosting your online presence and driving measurable results through effective search engine optimization.

01/07/2026 Logistics Encyclopedia
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Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

This article delves into the application of Ocean Engine's YunTu in TikTok E-commerce, explaining how to effectively seed content through collaborations with Star Map influencers and content boosting. It also covers audience asset management using YunTu to ultimately drive conversions. The importance of refined operations is emphasized, providing brands with practical guidance for achieving brand building and performance synergy on the TikTok platform. Focus is on leveraging data-driven insights for optimized campaign performance and ROI.

01/06/2026 Logistics Industry Insights
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Ebay Expands Seller Support for Crossborder Trade

Ebay Expands Seller Support for Crossborder Trade

This article provides an in-depth analysis of eBay's latest support and subsidy policies, including reward systems for industrial belt sellers, exclusive benefits offered by the Thousand Sails Program for brand sellers, and various measures to reduce operating costs. It aims to help sellers understand and fully utilize these policies, improve operational capabilities, and seize cross-border e-commerce opportunities. The article highlights how these initiatives are designed to empower sellers and foster growth within the eBay ecosystem.

01/06/2026 Logistics Industry Insights
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Beginners Guide to Creating Logos for Douyin Shops

Beginners Guide to Creating Logos for Douyin Shops

This article introduces two methods for creating a Douyin Store (TikTok Shop) logo: quickly generating one using the built-in logo generator within Douyin Store, and customizing one using online logo design websites. It also provides a detailed interpretation of the usage specifications for Douyin Store logos, helping new merchants avoid common pitfalls and create a compliant and eye-catching store logo. This guidance aims to help businesses establish a strong brand identity on the platform.

01/06/2026 Logistics Encyclopedia
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Amazons AI Search Shifts Competitive Landscape for Small Businesses

Amazons AI Search Shifts Competitive Landscape for Small Businesses

Amazon announced the introduction of AI search functionality to its online store. This move aims to enhance the shopping experience, break the monopoly of large sellers, and create a fairer competitive environment for small and medium-sized sellers (SMEs). SMEs should actively adapt to the changes by improving product quality and services, optimizing keyword strategies, and strengthening brand building. This will enable them to stand out in the new transformation and gain a competitive edge in the Amazon marketplace.

01/05/2026 Logistics Industry Insights
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Amazon Briefly Removes Thousands of Brands in Trademark Dispute

Amazon Briefly Removes Thousands of Brands in Trademark Dispute

Recent widespread removal of brands by Amazon has caused panic among sellers, with some brands later being reinstated. This incident highlights the risks associated with trademark registration, emphasizing the importance of selecting reliable agencies, verifying trademark validity, and standardizing store operations. Cross-border e-commerce platforms like VATease's MadeTong also offer trademark registration services, providing sellers with greater security. Sellers should prioritize brand compliance to mitigate risks and ensure long-term stability on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Advised on Handling Negative Reviews

Amazon Sellers Advised on Handling Negative Reviews

How can Amazon sellers handle negative reviews? This article provides a comprehensive crisis PR guide, covering key steps such as rapid response, polite apology, offering solutions, and personalized replies. It also emphasizes the importance of preventing negative reviews in the first place. By proactively addressing and continuously improving, sellers can transform negative reviews into opportunities to enhance brand image and product services. This approach helps build trust and fosters customer loyalty in the competitive e-commerce landscape.

01/05/2026 Logistics Industry Insights
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