Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Collaboration between marketing and supply chain departments is crucial for achieving fast, free delivery. This article explores how to break down departmental silos through data sharing and establishing closed-loop feedback mechanisms to optimize promotional campaigns and enhance customer loyalty and profitability. It discusses aligning marketing strategies with supply chain capabilities to ensure seamless execution and customer satisfaction. Furthermore, the article looks ahead to the future trends of intelligent collaboration, highlighting the potential for AI and automation to further streamline processes and improve overall efficiency.

01/19/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales After Slow Start

Ebay Sellers Boost Sales After Slow Start

Zero sales for extended periods is a common challenge for cross-border e-commerce sellers on eBay. This article explores when to initiate the first round of optimization for an eBay store. It details key optimization strategies including Listing optimization, keyword optimization, pricing strategies, logistics optimization, and customer service. The aim is to help sellers break the zero-sales deadlock and enhance their store's competitiveness. These strategies are designed to improve visibility and attract potential buyers, ultimately leading to increased sales and a thriving eBay business.

01/19/2026 Logistics Encyclopedia
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Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Datadriven Strategies Transform Material Handling for Efficiency

Datadriven Strategies Transform Material Handling for Efficiency

The material handling industry is under pressure to change, and sticking to traditional methods is no longer viable. This article explores how to break free from the 'status quo' and leverage data and technological innovation to improve efficiency. It emphasizes the importance of data visibility, mobile device management, location data analytics, voice technology, forklift market trends, supply chain digital transformation, and interconnectedness. The aim is to help companies optimize their processes and achieve sustainable development by embracing these data-driven strategies and innovative solutions.

01/20/2026 Logistics
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Korn Ferry Supply Chain Talent Adapts to Postpandemic Demands

Korn Ferry Supply Chain Talent Adapts to Postpandemic Demands

A CRI International survey reveals that the pandemic has accelerated cultural changes in supply chains, with agility, resilience, and collaboration becoming key. Companies are facing a shortage of end-to-end talent and need to break down departmental barriers and broaden their selection horizons. CRI International helps companies meet these challenges by building outstanding supply chain teams and embracing the digital future. The survey highlights the urgent need for organizations to adapt their talent strategies to foster a more responsive and adaptable supply chain workforce.

01/20/2026 Logistics Industry Insights
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Logistics Firms Drive Growth with Operational Excellence Innovation

Logistics Firms Drive Growth with Operational Excellence Innovation

Logistics companies should break away from homogeneous competition and achieve innovation through a dual approach of product and process development. Establishing a formal innovation system is crucial to enhance supply chain speed and agility, strengthen risk management, and leverage big data technology. This will reshape the innovation DNA of the company, enabling it to address market challenges and achieve sustainable development. By focusing on these key areas, logistics firms can gain a competitive edge and ensure long-term success in a dynamic and demanding industry.

01/20/2026 Logistics Industry Insights
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Experts Advise on Tackling Global Supply Chain Disruptions

Experts Advise on Tackling Global Supply Chain Disruptions

Larry Gross highlights the recurring issues in supply chains, projecting that the logistics industry will face volatility, policy changes, and uneven demand by 2025. The article emphasizes the need for increased transparency, enhanced risk management, optimized transportation portfolios, strengthened collaboration and synergy, and embracing digital transformation. Furthermore, it calls for supportive government policies to break through the current difficulties and achieve sustainable development in the logistics sector. These strategies are crucial for navigating the complex challenges and fostering a more resilient and efficient supply chain.

12/30/2025 Logistics Industry Insights
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Aviation Industry Focuses on Mental Health and Wellbeing

Aviation Industry Focuses on Mental Health and Wellbeing

The aviation industry, while advancing technologically, faces challenges related to the mental health and fatigue risks of its workforce. This paper emphasizes addressing these 'invisible risks' and proposes using the SAFE™ pillars framework to build psychologically safe workplaces, integrating mental health strategies into safety management systems. By strengthening training, improving support systems, and optimizing the work environment, we can break down stigma and collectively build a happier future for the aviation industry. This includes fostering open communication and ensuring access to mental health resources.

01/28/2026 Logistics Industry Insights
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Integrating Procurement and Logistics Boosts Supply Chain Efficiency

Integrating Procurement and Logistics Boosts Supply Chain Efficiency

Amidst global supply chain challenges, information silos between procurement and logistics departments hinder companies' competitiveness. This paper analyzes the negative impacts of information fragmentation and proposes building a unified digital platform to achieve real-time information sharing, collaborative workflows, and intelligent analysis and forecasting. This approach aims to break down barriers, improve supply chain efficiency and responsiveness, reduce operating costs, and enhance the company's ability to cope with unforeseen events. By fostering collaboration and transparency, a digital platform can significantly improve overall supply chain performance.

01/28/2026 Logistics Industry Insights
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