Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Freight Rates Hit Record Highs As Winter Snarls Trucking Demand

Freight Rates Hit Record Highs As Winter Snarls Trucking Demand

Extreme weather in January propelled freight volumes to record highs, with tight capacity driving up spot rates, marking a strong start for truckers. Experts caution this isn't a sustainable growth signal, emphasizing the need for a rational view of market fluctuations and a focus on long-term trends. Adapting operating strategies flexibly is crucial for success in the highly competitive market. This surge is likely temporary and businesses should prepare for potential corrections and shifts in demand.

01/30/2026 Logistics Industry Insights
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Transportation and Logistics Sector Sees Strategic MA Surge

Transportation and Logistics Sector Sees Strategic MA Surge

PwC reports that M&A activity in the transportation and logistics sector is shifting towards strategic fit rather than pure scale expansion. Acquirers are focusing on niche areas with defensive growth, high operational efficiency, and high market barriers. Capital is primarily being invested in technology modernization, supply chain resilience, and specialized logistics services. This reflects a strategic transformation within the industry, prioritizing targeted acquisitions that enhance capabilities and market position in a rapidly evolving global landscape.

01/30/2026 Logistics Industry Insights
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Chinas Shenzhen Expands Crossborder Ecommerce Trade

Chinas Shenzhen Expands Crossborder Ecommerce Trade

The reverse overseas shopping market holds immense potential in 2024. EJT and Yun Chong Cross-border will co-host a private event in Shenzhen on April 23rd, by invitation only for 50 enterprise leaders. The event will offer industry insights, practical guidance, and networking opportunities to help businesses seize the opportunity and gain a foothold in the vast market. Attendees can expect to learn about the latest trends and strategies for success in this rapidly growing sector, positioning them to capitalize on the market's potential.

02/05/2026 Logistics Industry Insights
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Prologis Index Shows Logistics Real Estate Demand Rebounding

Prologis Index Shows Logistics Real Estate Demand Rebounding

The Prologis IBI Index indicates a turning point in logistics real estate demand, with increased leasing activity and improved utilization rates. This demand recovery is driven by multiple factors, but the 'just-right' inventory strategy remains prevalent. Vacancy rates are expected to remain stable in the short term, potentially tightening in the long run. Companies should closely monitor market dynamics and adapt their strategies to seize opportunities. The rebound suggests a potential shift in the market, requiring businesses to be agile and responsive to changing conditions.

01/07/2026 Logistics Industry Insights
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GXO Blue Yonder Partner to Enhance Supply Chain Solutions

GXO Blue Yonder Partner to Enhance Supply Chain Solutions

GXO and Blue Yonder have entered into a global strategic partnership, making Blue Yonder the preferred software supplier for GXO's warehouse management systems. This collaboration aims to enhance the flexibility of the supply chain and improve market responsiveness. The agreement provides GXO with optimized operational solutions, helping clients achieve more efficient logistics management in uncertain market conditions.

08/06/2025 Logistics
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USD to NZD Exchange Rate Hits 4194 for 25

USD to NZD Exchange Rate Hits 4194 for 25

Today's exchange rate for USD to New Zealand Dollar is 1 USD to 1.67779 NZD, with 25 USD converting to 41.94 NZD. The rate has fluctuated over the past 30 days, reaching a high of 1.6986 and a low of 1.6752, reflecting the activity and challenges in the forex market. Investors need to pay attention to market trends.

08/09/2025 Exchange Rate Query
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Shipping Freight Rates Plummet Analysis of Factors and Future Trends

Shipping Freight Rates Plummet Analysis of Factors and Future Trends

Recently, shipping freight rates have continued to decline due to the increase in capacity, particularly on transoceanic routes to Europe and America, where the drop is significant. Affected by market conditions and intensified competition, freight rates are expected to continue decreasing, although the extent of the decline will lessen. Future capacity deliveries will further influence market fluctuations.

07/23/2024 Logistics Industry Insights
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Chinas Heating Exports to Europe Rise Amid Energy Shortages

Chinas Heating Exports to Europe Rise Amid Energy Shortages

The European energy crisis has triggered a surge in exports of Chinese heating equipment, with 1.29 million electric blankets sold. This article analyzes the market opportunities and challenges, emphasizing the importance of compliant operation. It reminds sellers to pay attention to patents, quality, and certifications. Cautious and compliant operations are crucial for capitalizing on the European market.

01/04/2026 Logistics Industry Insights
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Vietnam Boosts Localization for Cost Efficiency and Growth

Vietnam Boosts Localization for Cost Efficiency and Growth

Localization in the Vietnamese market is an inevitable trend. The expatriate model is evolving from a simple 'gilding' experience to bearing the responsibility of talent development and technology implementation. Companies need to actively embrace localization strategies to reduce operating costs and achieve sustainable development. [Company Name/Placeholder] provides comprehensive localization solutions to help companies deeply cultivate the Vietnamese market.

01/27/2026 Logistics Industry Insights
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