Maersk Adjusts Asia Import Surcharge for Thai Ports

Maersk Adjusts Asia Import Surcharge for Thai Ports

Maersk announced an adjustment to the Equipment Positioning Origin Import (POI) surcharge for intra-Asia imports to Sahathai and TCT terminals, effective May 14, 2021. This surcharge applies to containers exceeding road transport weight limits and opting for barge transportation. Maersk advises customers to accurately calculate cargo weight, plan transportation strategies effectively, and communicate in advance to optimize transportation costs. This adjustment aims to manage equipment repositioning costs associated with heavier cargo requiring barge services within the region.

09/28/2025 Logistics
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Ocean Freight Surcharges Explained BAF CAF GRI Guide

Ocean Freight Surcharges Explained BAF CAF GRI Guide

This article provides an in-depth analysis of common surcharges in international ocean freight, focusing on BAF (Bunker Adjustment Factor), CAF (Currency Adjustment Factor), and GRI (General Rate Increase). It explains their definitions, calculation methods, and influencing factors. Furthermore, it offers practical advice on reducing ocean freight costs, helping shippers effectively manage surcharges and maximize profits in international trade. The article aims to empower cargo owners to navigate the complexities of ocean freight surcharges and optimize their shipping strategies.

01/15/2026 Logistics Encyclopedia
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Ocean Freight Fuel Surcharges Key Guide for Global Traders

Ocean Freight Fuel Surcharges Key Guide for Global Traders

This article provides an in-depth analysis of the Bunker Adjustment Factor (BAF) calculation methods in international ocean freight. It covers different charging models for Full Container Load (FCL) and Less than Container Load (LCL) shipments, as well as dynamic adjustment formulas based on oil price benchmarks. Furthermore, it addresses additional fees in specific scenarios, such as Emergency Bunker Surcharge and Green Surcharge. The aim is to help foreign traders better understand and control ocean freight costs.

01/15/2026 Logistics Encyclopedia
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Amazon Optimizes Black Friday Ad Strategies for Higher Sales

Amazon Optimizes Black Friday Ad Strategies for Higher Sales

This article focuses on advertising optimization for Amazon sellers leading up to Black Friday, offering refined micro-adjustment suggestions for ad campaigns to help build an efficient traffic loop. By employing product targeting and brand promotion strategies, sellers can effectively control and convert traffic. Furthermore, it provides bidding adjustment and keyword optimization solutions for abnormal ACOS issues, assisting sellers in improving advertising effectiveness and achieving sales goals. This approach aims to maximize ROI and drive successful Black Friday performance through strategic ad management.

12/31/2025 Logistics Industry Insights
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Guide to Key International Shipping Surcharges THC BAF CAF

Guide to Key International Shipping Surcharges THC BAF CAF

This article provides an in-depth analysis of common surcharges in international ocean freight, focusing on three key fees: THC (Terminal Handling Charge), BAF (Bunker Adjustment Factor), and CAF (Currency Adjustment Factor). It examines the characteristics of these surcharges and offers strategies for dealing with them. The aim is to help cargo owners better understand the composition of ocean freight costs and effectively control transportation expenses. Understanding these surcharges is crucial for accurate budgeting and cost management in international trade.

01/29/2026 Logistics Encyclopedia
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Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Amazon Ads Introduces Advanced Features for Precision Targeting

Amazon Ads Introduces Advanced Features for Precision Targeting

This article delves into three practical features of the Amazon Advertising backend: data statistics, product targeting expansion, and budget rule settings. It helps sellers precisely target their audience, broaden their reach, and flexibly control their budget. By leveraging these features, sellers can significantly improve their advertising efficiency and boost sales performance on the Amazon platform. The focus is on providing actionable insights for optimizing campaigns and maximizing return on ad spend.

01/05/2026 Logistics Industry Insights
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Strategies for Optimizing ROI on Facebook Ads

Strategies for Optimizing ROI on Facebook Ads

This article delves into the six key elements of precise targeting with Facebook Ads: accurate audience profiling, budget calculation, compelling creative, A/B testing, real-time monitoring, and compliant advertising. By employing scientific methods and continuous optimization, brands can improve their ad performance, achieve brand building and sales conversion, and ensure every penny of their budget is well spent. The focus is on maximizing ROI through data-driven strategies and creative excellence within the Facebook advertising platform.

12/30/2025 Logistics Industry Insights
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Firms Adopt Proactive Supply Chain Strategies Amid Uncertainty

Firms Adopt Proactive Supply Chain Strategies Amid Uncertainty

Supply chain management faces the challenge of budget misalignment with reality. This article delves into the reasons for budget failure, proposes coping strategies, and emphasizes the importance of risk management and continuous learning. Through case studies and future perspectives, it aims to help companies improve their supply chain management level and achieve sustainable development. The analysis focuses on bridging the gap between planned budgets and actual outcomes, offering practical solutions for more effective financial control within the supply chain.

01/20/2026 Logistics Industry Insights
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Amazon Ads Boost ROI with Datadriven Dayparting Strategy

Amazon Ads Boost ROI with Datadriven Dayparting Strategy

This article delves into Amazon Advertising's dayparting strategy, highlighting its role in resolving budget wastage and improving ROI. It elaborates on the triple logic of dayparting price adjustments, budget management, and ad placement bidding. Using dayparting budgeting as an example, it provides practical guidance. The article also cautions sellers against using dayparting strategies in the early stages of new product promotion and advises against over-reliance. It emphasizes that data analysis and continuous optimization are crucial for the success of dayparting strategies.

12/30/2025 Logistics Industry Insights
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