Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Hit by Ad Glitch Policy Change Postblack Friday

Amazon Sellers Hit by Ad Glitch Policy Change Postblack Friday

During this year's Black Friday Cyber Monday, an Amazon Advertising system bug caused abnormal ad data and budget overruns for sellers, resulting in significant losses. Amazon has responded and fixed the bug, but compensation issues remain unresolved. Additionally, display ads are undergoing policy adjustments, with the old version being removed and product activity ads being upgraded. Sellers need to closely monitor data, verify through multiple channels, adjust strategies promptly, and actively learn the new policies. Seeking legal assistance when necessary is crucial for survival in this changing landscape.

01/06/2026 Logistics Industry Insights
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Key Costs and Strategies for Crossborder Ecommerce Expansion

Key Costs and Strategies for Crossborder Ecommerce Expansion

This article provides an in-depth analysis of building independent e-commerce websites for cross-border trade. It covers the limitations of free solutions, the cost components of self-built websites, and key factors in platform selection. The aim is to help sellers choose the most suitable independent website solution within their budget, while also considering future development trends, ultimately achieving success in the cross-border e-commerce landscape. It helps understand the trade-offs between different options and make informed decisions based on their specific business needs and resources.

01/06/2026 Logistics Encyclopedia
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Databacked Tactics to Secure SEO Investment for Revenue Growth

Databacked Tactics to Secure SEO Investment for Revenue Growth

This article addresses the challenge SEO professionals face in convincing their bosses to invest in SEO. From a data analyst's perspective, it offers a five-step strategy: quantify the long-term value of SEO, set SMART goals, implement a phased plan, carefully budget resources, and transparently monitor reports. It emphasizes using data to demonstrate SEO's value through case studies and cost-benefit analyses, enabling bosses to recognize its worth and gain their support. The goal is to use data-driven arguments to secure investment and resources for effective SEO implementation.

01/05/2026 Logistics Industry Insights
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Google Ads A Business Guide to Suitability

Google Ads A Business Guide to Suitability

This article provides an in-depth analysis of the pros and cons of Google Ads, offering a practical guide to evaluate its suitability for a business's marketing strategy. By clarifying marketing objectives, understanding the target audience, and tailoring a budget, businesses can make informed decisions and effectively leverage Google Ads to achieve business growth. It emphasizes the importance of strategic planning and careful consideration before investing in the platform to maximize ROI and avoid potential pitfalls. Ultimately, it helps businesses decide if Google Ads aligns with their overall marketing goals.

01/05/2026 Logistics Industry Insights
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Guide to Shipping from Shenzhen to Malaysia Costs and Timelines

Guide to Shipping from Shenzhen to Malaysia Costs and Timelines

This article provides an in-depth analysis of the shipping time, cost, and process of consolidated shipping from Shenzhen to Malaysia. It details the advantages and disadvantages of air freight, LCL sea freight, and FCL sea freight. Common questions are answered, aiming to help cross-border e-commerce sellers and individuals choose the appropriate consolidation solution and optimize logistics efficiency. This guide covers key considerations for selecting the best shipping method based on factors like urgency, budget, and shipment size, enabling informed decision-making for efficient and cost-effective delivery to Malaysia.

02/02/2026 Logistics
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SF Express Faces Shipping Delays Higher Costs to Malaysia

SF Express Faces Shipping Delays Higher Costs to Malaysia

This article provides an in-depth analysis of SF Express's delivery time to Malaysia. It compares different transportation options and identifies key factors affecting delivery speed, including origin location, customs clearance, and force majeure. The cost structure is also examined to provide senders with decision-making references. By understanding these elements, senders can better estimate delivery times and choose the most suitable shipping method based on their needs and budget. This analysis helps optimize the cross-border logistics process for shipments from China to Malaysia via SF Express.

02/03/2026 Logistics
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Bangkok Air Freight Costs Outweigh Benefits Vs Lima Study Finds

Bangkok Air Freight Costs Outweigh Benefits Vs Lima Study Finds

This paper comparatively analyzes two major air freight ports in Bangkok, Thailand: Suvarnabhumi Airport (BKK) and Laem Chabang Port (LEM). It evaluates them based on geographical location, route network, cargo handling facilities, cost-effectiveness, and multimodal transport capabilities. The aim is to provide a decision-making basis for businesses selecting the appropriate port. It emphasizes the need to comprehensively consider factors such as cargo type, transit time, budget, and intermodal requirements to optimize the supply chain. This analysis helps in making informed choices for efficient and cost-effective logistics operations.

02/03/2026 Logistics
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CH Robinsons Crossborder Ecommerce Logistics Service Efficiency Costs

CH Robinsons Crossborder Ecommerce Logistics Service Efficiency Costs

This article provides an in-depth analysis of the services, reliability, delivery time, pickup area, package size requirements, and pricing standards of Shanghai Robinson International Freight Co., Ltd. It also compares its advantages with the industry, aiming to help cross-border e-commerce sellers and foreign trade enterprises choose suitable international logistics partners. The goal is to optimize logistics costs and improve operational efficiency. The analysis helps businesses make informed decisions regarding their international shipping needs and select a provider that aligns with their specific requirements and budget.

12/30/2025 Logistics
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Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

This article reveals potential pitfalls of Facebook's automatic audience expansion feature. Through case studies, it highlights different strategies for various event objectives when a precise seed audience exists. It emphasizes the importance of precise targeting and provides practical advice to avoid wasting ad budget. The analysis focuses on how expanding beyond a well-defined audience can sometimes dilute the effectiveness of campaigns, particularly when aiming for specific conversions or engagements. Understanding these nuances allows advertisers to optimize their spending and achieve better results with their Facebook ad campaigns.

12/30/2025 Logistics Industry Insights
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