Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Global Trade Opens Path to Financial Freedom for Individuals

Global Trade Opens Path to Financial Freedom for Individuals

This article explores how ordinary individuals can achieve financial freedom through foreign trade. Foreign trade offers advantages like low barriers to entry, high profit margins, and a vast market. Individuals can enter the field through SOHO models, platform selling/self-owned brands, or collaborations with factories. Key success factors include product selection, customer acquisition, and effective price negotiation. The article also provides a startup budget and a three-year development plan, encouraging readers to take action and seize the opportunities presented by foreign trade.

01/23/2026 Logistics Industry Insights
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Air Vs Sea Freight Costs Shenzhen to US Compared

Air Vs Sea Freight Costs Shenzhen to US Compared

This article provides an in-depth analysis of sea and air freight costs, pricing standards, and transit times from Shenzhen to the United States, offering guidance for businesses selecting the appropriate transportation method for cross-border trade. Sea freight is suitable for large quantities of goods, offering lower costs but longer transit times. Air freight is better for high-value, time-sensitive goods, but at a higher cost. Businesses should comprehensively consider factors such as cargo type, budget, and time requirements to make the optimal decision.

01/23/2026 Logistics
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New Regulations Announced: Civil Aviation Cargo Transport Management Rules to Take Effect in 2024

New Regulations Announced: Civil Aviation Cargo Transport Management Rules to Take Effect in 2024

The new 'Regulations on Civil Aviation Cargo Transportation' will officially take effect on December 1, 2024. These regulations aim to ensure aviation transportation safety, improve service quality, clarify responsibilities, and maintain market order. All parties, including shippers and carriers, will carry significant responsibilities, while the introduction of electronic documents and a complaint mechanism will promote modernization and transparency in the industry.

07/09/2024 Logistics
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How The Internet Of Things Is Reshaping The New Landscape Of Modern Logistics Management

How The Internet Of Things Is Reshaping The New Landscape Of Modern Logistics Management

The Internet of Things (IoT) is an emerging technology that not only promotes the intelligent transformation of logistics management but also supports efficient operations across various industries. This article explores the profound relationship between IoT and modern logistics management, as well as their collaborative role in information sharing and service support. It also envisions the significant role of IoT in the future of the logistics field.

07/23/2025 Logistics Industry Insights
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Mastering the Six Key Elements of Inventory Management to Enhance Efficiency and Reduce Costs

Mastering the Six Key Elements of Inventory Management to Enhance Efficiency and Reduce Costs

This article explores six key elements of inventory management, including physical inventory, available inventory, incoming inventory, in-transit inventory, supplier inventory, customer inventory, and line-side inventory. It aims to help readers scientifically understand inventory dynamics, enhance the efficiency of business procurement, production, and resource allocation, ultimately leading to a reduction in operational costs.

07/23/2025 Warehousing
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Harbin Customs Innovates Business Management Model A Shortcut for Enterprises to Enjoy Reform Dividends

Harbin Customs Innovates Business Management Model A Shortcut for Enterprises to Enjoy Reform Dividends

Harbin Customs has improved business processing efficiency and service quality by establishing an innovative business management model, which includes the 'Approval Center,' 'Audit Center,' and 'Business Monitoring Command Center.' This initiative helps enterprises better enjoy the benefits of reforms, reduces financial pressure, and promotes the development of foreign trade.

07/23/2025 Logistics
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Realtime Logistics Monitoring How To Utilize Earth Observation Data To Optimize Supply Chain Management

Realtime Logistics Monitoring How To Utilize Earth Observation Data To Optimize Supply Chain Management

This article explores the application of Earth observation data in real-time logistics monitoring, enhancing the ability to track logistics assets and improve supply chain visibility through the integration of satellite data and intelligent devices. Although current use cases are limited, the potential for optimizing inventory, routes, and overall operational efficiency is gradually becoming evident with technological advancements.

07/24/2025 Logistics Industry Insights
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Flexport Shipping Bills Spotting Discrepancies to Cut Costs

Flexport Shipping Bills Spotting Discrepancies to Cut Costs

Flexport invoices exceeding initial quotes are a common issue. This article explores reasons like quotes being estimates, hidden fees such as unforeseen duties and insurance, and changes in cargo dimensions/weight. It offers advice to avoid exceeding budget, including providing accurate information, understanding fee structures, purchasing insurance, and monitoring shipment progress. The guide also instructs users on how to verify invoices and file disputes, aiming to help them better understand Flexport bills and control transportation costs. By understanding potential discrepancies, users can proactively manage their logistics expenses and avoid unexpected charges.

11/03/2025 Document Interpretation
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