Retailers Use Standard Campaigns to Drive Targeted Store Traffic

Retailers Use Standard Campaigns to Drive Targeted Store Traffic

This article details how new stores can leverage Standard Campaigns for precise traffic acquisition. It outlines three steps: laying a solid foundation, launching a Standard Campaign, and making flexible adjustments. This approach helps merchants acquire the most accurate traffic at the lowest cost, enabling a rapid store launch. The article emphasizes the controllability and cost-effectiveness of Standard Campaigns, making them an effective choice for new stores to start their business.

01/15/2026 Logistics Industry Insights
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Chinas Ecommerce Sellers Turn to Humanoid Robots for Growth

Chinas Ecommerce Sellers Turn to Humanoid Robots for Growth

Google's humanoid robot accelerates commercialization. While a direct cross-border e-commerce API is not yet available, its technological spillover effect is impacting logistics automation and customer service AI. Chinese sellers should closely monitor its development, explore potential applications to improve efficiency and customer satisfaction, and seize future market opportunities. This includes leveraging advancements in robotics and AI for warehousing, delivery, and personalized customer interactions to gain a competitive edge in the evolving global e-commerce landscape.

12/26/2025 Logistics Industry Insights
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Talent Elves Streamlines Tiktok Influencer Selection for Ecommerce

Talent Elves Streamlines Tiktok Influencer Selection for Ecommerce

Say goodbye to blind selection! The "Collaboration Analysis" feature of the Influencer Genie plugin is a free and intelligent tool for filtering TikTok influencers. It helps you quickly understand the true value of influencers, significantly improving the efficiency and accuracy of influencer selection. This ensures that every investment you make is worthwhile. It provides insights into influencer performance, audience demographics, and engagement metrics, allowing you to make data-driven decisions when choosing the right partners for your TikTok campaigns.

01/15/2026 Logistics Industry Insights
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SEO Shifts From Traditional Methods to GEOAI Integration

SEO Shifts From Traditional Methods to GEOAI Integration

This year-end sharing session with 450 attendees summarized the evolution of SEO: from traditional SEO to RLO (Reach, Listen, Optimize) for comprehensive online optimization, and finally to GEO (Generative Engine Optimization) in the AI era. The session explored how marketers can adapt to the AI revolution and achieve success. It covered the shift in SEO paradigms driven by AI, emphasizing the importance of understanding and leveraging AI tools and strategies. Key takeaways included adapting content strategies for AI-powered search, optimizing for voice search, and utilizing AI for data analysis and personalized marketing. The discussion highlighted the need for marketers to embrace continuous learning and experimentation to stay ahead in the rapidly evolving landscape of AI-driven marketing.

01/15/2026 Logistics Industry Insights
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Guide to Mitigating Risks in Proprietary Trading Firms

Guide to Mitigating Risks in Proprietary Trading Firms

This article highlights two major non-market risks in Prop Firm trading: platform malfunctions and sudden rule changes. It provides a due diligence checklist for traders before joining a Prop Firm, including technical, rule, and incentive checks. Furthermore, it guides traders on how to respond to platform outages or rule alterations. The aim is to help traders select reliable Prop Firms and avoid unnecessary losses by proactively assessing and mitigating these often-overlooked risks inherent in proprietary trading environments.

01/15/2026 Logistics Industry Insights
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Futurmaster Expands to North America for Supply Chain Growth

Futurmaster Expands to North America for Supply Chain Growth

FuturMaster expands into North America, establishing its headquarters in Austin. The company offers advanced supply chain planning solutions designed to enhance efficiency and competitiveness for North American businesses. By providing cutting-edge technology and expertise, FuturMaster aims to optimize supply chain operations, improve forecasting accuracy, and streamline inventory management for its clients in the region. This strategic move underscores FuturMaster's commitment to serving the growing demand for sophisticated supply chain solutions in the North American market.

01/15/2026 Logistics Industry Insights
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Futurmaster Expands to North America for Supply Chain Growth

Futurmaster Expands to North America for Supply Chain Growth

FuturMaster expands into North America, establishing an office in Austin and acquiring PlaniSense. The company offers intelligent and efficient supply chain planning solutions designed to help businesses enhance their competitiveness. This strategic move allows FuturMaster to better serve the growing demand for advanced planning capabilities in the region. By combining local expertise with its proven technology, FuturMaster aims to empower North American companies to optimize their supply chains and achieve significant improvements in efficiency and responsiveness.

01/15/2026 Logistics Industry Insights
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Bidens State of the Union Highlights Supply Chain Resilience Push

Bidens State of the Union Highlights Supply Chain Resilience Push

Biden's State of the Union address frequently mentioned logistics and supply chains, reflecting a response to global supply chain challenges and a blueprint for the future economy. The government will increase investment in logistics infrastructure. Businesses need to actively embrace new technologies and optimize their operating models. Investors should pay close attention to policy trends and seize market opportunities. The address highlights the critical role of a resilient and efficient supply chain in national economic security and competitiveness.

01/19/2026 Logistics Industry Insights
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Smart Logistics Automation Transforms Warehouse Operations

Smart Logistics Automation Transforms Warehouse Operations

Automation is reshaping warehousing, optimizing inventory, picking, and transportation, driving supply chain upgrades. Warehouse automation streamlines operations, reduces errors, and increases efficiency. Single-item picking is emerging as a future trend, enabling faster order fulfillment and greater flexibility. This shift towards automation allows for better resource allocation and improved overall supply chain performance, leading to significant cost savings and enhanced customer satisfaction. The future of warehousing is undoubtedly intelligent and automated.

01/19/2026 Logistics Industry Insights
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Six Strategies to Optimize Global Supply Chains

Six Strategies to Optimize Global Supply Chains

Optimizing the distribution network is crucial for enhancing corporate competitiveness. This paper proposes six key strategies: early involvement of senior management, comprehensive network assessment, effective utilization of modeling tools, emphasis on inventory optimization, analysis of the labor market, and allocation of sufficient time. These strategies empower companies to build efficient, flexible, and scalable distribution networks, ultimately contributing to improved performance and market leadership.

01/19/2026 Logistics Industry Insights
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