Four Common Mistakes in Crossborder Ecommerce Email Marketing

Four Common Mistakes in Crossborder Ecommerce Email Marketing

Email marketing is an effective way for cross-border e-commerce to expand into overseas markets. This article analyzes four common mistakes in cross-border e-commerce email marketing: blindly trusting corporate email, sending mass emails indiscriminately, excessive sending frequency, and neglecting data analysis. It also proposes targeted solutions. Choosing a professional email marketing platform, accurately targeting customers, rationally planning sending frequency, and continuously optimizing email content are key to improving email marketing effectiveness. This allows for better engagement and higher conversion rates in the global market.

01/05/2026 Logistics Industry Insights
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Invalid Emails Drain Marketing ROI Study Reveals

Invalid Emails Drain Marketing ROI Study Reveals

SmartPush email verification identifies invalid email addresses, improving deliverability, reducing costs, and protecting sender reputation. Regularly cleaning your email list ensures efficient email marketing campaigns. By removing inactive or non-existent addresses, you optimize your sender score and avoid being flagged as spam. This proactive approach leads to higher engagement rates and a better return on investment for your email marketing efforts. Maintain a healthy list for optimal performance.

01/23/2026 Logistics Industry Insights
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Rotterdam Port Cargo Dips As Europes Trade Competitiveness Wanes

Rotterdam Port Cargo Dips As Europes Trade Competitiveness Wanes

In the first half of 2025, cargo volume at the Port of Rotterdam decreased by 4.1%, with significant declines in both dry bulk and liquid bulk shipments. Although there was a slight increase in bulk throughput and a 2.7% growth in container transport, overall competitiveness remains under severe pressure. The port authority expressed concerns about low investment levels, highlighting the importance of revitalizing trade vitality for the future.

07/24/2025 Logistics
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Logistics Industry Weighs Gross vs. Net Cargo Differences

Logistics Industry Weighs Gross vs. Net Cargo Differences

This article explores the difference between gross weight and net weight in bulk cargo within logistics, emphasizing the importance of packaging conditions in this distinction. By comparing packaged and unpackaged bulk cargo, it clarifies the different definitions of gross weight and net weight. Additionally, the mode of transportation for bulk cargo in maritime shipping can influence how goods are weighed. Understanding these differences is undoubtedly crucial for professionals in the logistics industry.

07/28/2025 Logistics Encyclopedia
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Hutchison Port Holding Group Takes New Steps in Bulk Cargo Terminal Investment

Hutchison Port Holding Group Takes New Steps in Bulk Cargo Terminal Investment

Mardafu, the managing director of Hutchison Port Holdings Group, stated that the group intends to invest in bulk terminal projects, marking a diversification in its business activities. Additionally, the group will strengthen its supply chain management and build distribution centers to enhance logistics efficiency. The demand for modernization in Chinese ports presents promising opportunities for future investments.

07/24/2025 Logistics
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Firms Use Free Email for Tiktok Marketing to Cut Costs

Firms Use Free Email for Tiktok Marketing to Cut Costs

This article introduces how to obtain 50 email accounts using the free version of Alibaba Cloud Corporate Email for TikTok account registration, addressing the issues of high registration costs and difficult management associated with Gmail. It details the steps for activating Alibaba Cloud Corporate Email, domain name resolution, modifying the administrator password, generating email accounts, and batch importing email accounts. This provides a low-cost, high-efficiency solution for TikTok matrix operation, enabling users to manage multiple accounts effectively and efficiently.

12/30/2025 Logistics Encyclopedia
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12 Common Pitfalls to Avoid Email Bounces in Global Trade

12 Common Pitfalls to Avoid Email Bounces in Global Trade

This article delves into 12 common reasons for foreign trade email bounce backs, including incorrect recipient addresses, disabled mailboxes, and email filtering. It provides corresponding solutions such as optimizing email content, controlling attachment size, and sending emails in batches. The aim is to help foreign traders effectively reduce email bounce rates, improve overseas communication efficiency, and seize potential business opportunities.

09/26/2025 Logistics Encyclopedia
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Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon's decision to allow sellers to send marketing emails directly to buyers marks a significant shift in marketing strategies. This new policy presents opportunities but also carries the risk of spam. Sellers need to precisely target their audience, optimize email content, avoid excessive marketing, and focus on data analysis and compliant operations to effectively address the challenges and seize the opportunities. Mastering these aspects is crucial for successful email marketing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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10 Email Design Tips to Boost Marketing Conversions

10 Email Design Tips to Boost Marketing Conversions

This article delves into 10 key elements of email marketing design, including responsive design, accessibility, layout, color, text, branding, typography, personalization, CTAs, and avoiding design shifts. By optimizing these elements, businesses can create more engaging and effective emails, boost conversion rates, and stand out in a competitive market. The focus is on crafting a user-friendly and visually appealing email experience that drives results and enhances brand perception.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Optimize Returns with Strategic Email Templates

Amazon Sellers Optimize Returns with Strategic Email Templates

This article provides Amazon sellers with a comprehensive guide to writing effective return and refund emails. It covers email templates for common scenarios, tips for improving email effectiveness, and common mistakes to avoid. By learning from this guide, sellers can craft efficient and professional return/refund emails, enhance customer satisfaction, and maintain their store's reputation. The guide aims to help sellers navigate the complexities of customer communication during the return and refund process, ultimately leading to better customer relationships.

01/05/2026 Logistics Encyclopedia
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