DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
Read More
Aviation Industry Intelligence Key to Market Dominance

Aviation Industry Intelligence Key to Market Dominance

This article introduces IATA's aviation intelligence solutions, including products like World Air Transport Statistics (WATS), Monthly Air Traffic Statistics, 20-Year Passenger Forecast, and MarketIS. These resources are designed to help businesses gain in-depth understanding of industry trends, identify market opportunities, and provide information on industry events. The goal is to support informed decision-making and facilitate business growth within the aviation sector. They offer a comprehensive view of passenger and freight traffic to help companies make strategic plans.

01/05/2026 Logistics Industry Insights
Read More
Top 12 Datadriven Tools for Market Intelligence

Top 12 Datadriven Tools for Market Intelligence

This article provides an in-depth analysis of 12 top market intelligence tools, covering comprehensive market analysis, marketing strategy deconstruction, and e-commerce competitive intelligence. It helps businesses gain data-driven insights in a fiercely competitive market, enabling them to make more informed decisions and maintain a leading position. The tools discussed assist in understanding market trends, competitor activities, and customer behavior, empowering companies to develop effective strategies and optimize their performance based on reliable data.

01/06/2026 Logistics Industry Insights
Read More
Oags Traffic Analyser Enhances Aviation Market Intelligence

Oags Traffic Analyser Enhances Aviation Market Intelligence

OAG launches Traffic Analyser in collaboration with Travelport, offering detailed airline booking data analysis. This includes passenger volumes, load factors, and route information. The tool provides valuable insights for understanding travel demand, identifying market trends, and optimizing airline operations. It empowers users to make data-driven decisions based on comprehensive and reliable aviation intelligence, ultimately improving profitability and strategic planning in the competitive airline industry. The partnership leverages Travelport's extensive booking data to provide a robust and accurate analysis platform.

01/15/2026 Logistics Industry Insights
Read More
GXO Blue Yonder Partner to Boost Supply Chain Intelligence

GXO Blue Yonder Partner to Boost Supply Chain Intelligence

GXO has signed a strategic partnership agreement with Blue Yonder aimed at enhancing supply chain flexibility and responsiveness. Blue Yonder will become GXO's primary warehouse management system provider, and the collaboration will enable clients to achieve smarter and faster logistics services.

08/06/2025 Logistics
Read More
Fourkites Unveils Order Intelligence Hub for Supply Chain Visibility

Fourkites Unveils Order Intelligence Hub for Supply Chain Visibility

FourKites introduces Order Intelligence Hub, providing a single-pane-of-glass view of the entire order lifecycle. It integrates data from multiple channels, empowering businesses to optimize order fulfillment, enhance customer satisfaction, and improve operational profits. The platform offers robust customization capabilities, flexibly adapting to the needs of businesses of various sizes and industries. This centralized view allows for proactive management and resolution of potential issues, leading to a more efficient and transparent supply chain.

01/19/2026 Logistics
Read More
Using Artificial Intelligence To Tackle Supply Chain Challenges Posed By Climate Change

Using Artificial Intelligence To Tackle Supply Chain Challenges Posed By Climate Change

This article discusses how artificial intelligence can assist businesses in addressing the challenges posed by climate change on supply chains. It presents five specific methods including forecasting and simulation, data analysis and real-time monitoring, intelligent scheduling and optimization, continuous risk assessment, and collaborative informed decision-making. These measures will help companies enhance resilience and promote sustainable development.

07/23/2025 Logistics
Read More
Aidriven Procurement Transforms Business Strategies

Aidriven Procurement Transforms Business Strategies

Adopting AI in procurement is not merely a technical issue but a cultural transformation. This article highlights the importance of corporate culture, clear objectives, data quality, and agile iteration in AI procurement transformation. It emphasizes a human-centric approach, viewing AI as an assistive tool rather than a replacement, to realize the true value of procurement. Successfully integrating AI requires aligning organizational values, ensuring data integrity, and embracing iterative development to adapt to evolving needs and maximize the benefits of AI-driven procurement.

11/03/2025 Logistics Industry Insights
Read More